Retailers Carrying Baylor Branded Merchandise
Many retailers carry "Officially Licensed" Baylor branded merchandise, from apparel to sports equipment. On the left hand side of this page we have provided web pages broken into Waco Stores, Texas Stores, Online Stores and Other Stores Outside of Texas with the retailers name and address in an effort to connect you to Baylor branded merchandise. These web pages are reviewed on a monthly basis.

Bear Backers Retailer Program
The Bear Backers Retailer Program is designed to recognize retailers of Baylor University merchandise, and to open the line of communication between Baylor University and the retail community, in an effort to enhance the sales of "Officially Licensed" Baylor merchandise.

Members of the program receive numerous benefits depending on their level of participation.

For more information on the program and its benefits, please contact John Garrison with Baylor Athletics at 254-710-1234.

Licensing Resource Group (LRG)
There are several areas that LRG provides assistance to retailers, including:
- Assistance in identifying vendors of specific merchandise categories or licensees for universities
- Providing demographic and sales trend information to assist with merchandise planning
- The development of concept shops to highlight specific product lines or local universities
- The production of retail signage for year-round use or for shorter promotional periods
- Working cooperatively with specific licensees to build unique promotional programs for specific territories