Retailers Carrying Baylor Branded Merchandise
Many retailers carry "Officially Licensed" Baylor branded merchandise, from apparel to sports equipment. On the left hand side of this page we have provided web pages broken into Waco Stores, Texas Stores, Online Stores and Other Stores Outside of Texas with the retailers name and address in an effort to connect you to Baylor branded merchandise. These web pages are reviewed on a monthly basis.

Licensing Resource Group (LRG)
There are several areas that LRG provides assistance to retailers, including:
- Assistance in identifying vendors of specific merchandise categories or licensees for universities
- Providing demographic and sales trend information to assist with merchandise planning
- The development of concept shops to highlight specific product lines or local universities
- The production of retail signage for year-round use or for shorter promotional periods
- Working cooperatively with specific licensees to build unique promotional programs for specific territories

To get more information on the market for Baylor branded collegiate merchandise, please contact Mr. Wil Spires by phone at  (336) 896-7907 x4, by email at, or by mail at Licensing Resource Group, 7990 North Point Boulevard, Suite 209, Winston-Salem, NC 27106-3250.