Myths about Baylor Licensing

1. Are they getting rid of the Interlocking BU?
2. I heard you cannot use the Sailor Bear?
3. Can I just use a Baylor trademark without authorization since I attend or am employed by Baylor University?
4. Can I use any printer to reproduce Baylor marks?
5. What are Baylor University's current marks?
6. What are Baylor's school colors?
7. Can I use any color on Baylor's logos or marks?
8. How can I become a Baylor license?
9. What qualifies as a Baylor trademark?
10. Do we even need a licensing program?




1. Are they getting rid of the Interlocking BU?
Absolutely not! The Interlocking BU can be used in conjunction with a wordmark, spirit mark or verbiage that has the word(s) Baylor or Baylor University. This combination can be used on apparel, head wear, mugs, stationery and other merchandise. In addition, the Interlocking BU can be used on its own when distributed in the campus and local markets.

2. I heard you cannot use the Sailor Bear?
The Sailor Bear can be used under the following conditions. It is to be used only by student groups, and it can only be on apparel.

3. Can I just use a Baylor trademark without authorization since I attend or am employed by Baylor University?
Baylor logos, marks and indicia are property of Baylor University. Ownership does not transfer to a student, faculty and staff. For logos/marks used by departments on internal consumption items such as publications, stationery, etc., they will need to contact Marketing & Communications and Student Groups will need to contact Student Activities. For example, if your department wants to paint a wall in your department using a Baylor mark you would need to have that reviewed by Marketing & Communications. For logos/marks that are considered external consumption departments, student groups and individuals would need to contact Collegiate Licensing at licensing@baylor.edu.

4. Can I use any printer to reproduce Baylor marks?
Baylor reviews printers and manufactures in order to qualify these companies to reproduce Baylor's logos/marks. In addition, the companies, also known as licensees, are reviewed for their quality and insure Baylor against any harm that may arise out of Baylor's name being associated on their merchandise. These licensees also have access to Baylor's current logos/marks and are familiar with the policies on how to use Baylor's marks appropriately. Please visit our licensees page for a list of approved licensees by clicking on the link below:
More Information: http://www.baylor.edu/licensing/licensees

5. What are Baylor University's current marks?
Baylor University is currently using the marks found at the link below:
More Information: http://www.baylor.edu/licensing/logos

6. What are Baylor's school colors?
Baylor uses Pantone 560 Green, Pantone 1235 Gold, Pantone 7505 Brown, Pantone Process Black and White.
More Information: http://www.baylor.edu/licensing/colors

7. Can I use any color on Baylor's logos or marks?
The official school logos have to be used in official school colors. There are certain marks that can be done in fashion colors. Baylor's approved licensees can assist you with these requests. Please visit our licensees page for a list of approved licensees by clicking on the link below:
More Information: http://www.baylor.edu/licensing/licensees

8. How can I become a Baylor license?
Any prospective manufacturer who wishes to obtain a license to produce officially licensed Baylor University merchandise must submit a license application through the Licensing Resource Group (LRG). LRG is the licensing representative for Baylor University. As the University's representative, LRG is responsible for administering the licensing programs, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for Baylor. If you are interested in participating as a Baylor Licensee please contact Mr. Wil Spires by phone at (336) 896-7907 x4, by email at wil@lrgusa.com, or by mail at Licensing Resource Group, 7990 North Point Boulevard, Suite 209, Winston-Salem, NC 27106-3250. For additional information please click on link below:
More Information: http://www.baylor.edu/licensing/licensees

9. What qualifies as a Baylor trademark?
Any mark, logo, symbol, nickname, letter(s), word or derivative that can be associated with Baylor University qualifies as a trademark.

10. Do we even need a licensing program?
The traditions and spirit shared by the students, alumni and friends of the University have created a demand for products that display the marks, symbols and insignia that are associated with Baylor University. In response to this demand and strongly believing in the need to promote and protect its trademark rights, Baylor has created a collegiate licensing program. Through this program, Baylor protects and enhances its reputation by assuring that its trademarks appear only on quality products with minimal liabilities to both the University and consumers of Baylor products.

BACK TO TOP