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KWBU DJ wired for electronic music

Nov. 10, 1998

BY KATEIGH AXNESS

Contributor

Kateigh_Axness@baylor.edu

While reliable, red-blooded rock 'n' roll turned its head for a moment, another genre of music quickly pushed its way to the forefront.

Electronica, techno, house, jungle, drum and bass--the names are numerous and the variations between categories can be slight, but electronic music is the reason why KWBU disc jockey Ario Jafarzadeh is on the air.

'It's fun to expose new music to people,' Jafarzadeh, a Houston junior, said. 'I was interested in alternative music in high school. That grew into an interest toward industrial music, and then I was exposed to electronic after that.'

Jafarzadeh is one of a handful of Baylor students hosting a specialty radio show on KWBU. To many, he is seen as an authority on electronic music, and he is excited to share his love of music with other students.

Music played by area commercial radio stations comes across as doing much better than lesser-known artists, but this is not always the case. Much of music today is at least electronically based, thanks to party music staples such as Prodigy and The Chemical Brothers. These two bands paved the way for much of today's mainstream electronic scene.

'I definitely think people want good dance music,' Jafarzadeh said.

But it's not just dance music that people are getting into now. Although the term 'electronic' brings to mind bass-thumping beats, sweaty raves and club kids, these stereotypes represent only a fraction of what is going on in the music world. Electronic music crept into so many different kinds of music that hybrids have been formed.

'Music that doesn't fit into any genre is the kind I enjoy the most,' Jafarzadeh said. 'I think that's the future of music.'

Many people accused electronic music of not having the warmth of traditional acoustic and live music. In fact, techno artists and artists such as Icelandic pop diva Bjork have been told that techno music has no feeling, but Jafarzadeh thinks this idea is misinformed.

'If you feel that way about (electronic) music, you've missed out on it,' Jafarzadeh said. 'Feeling is feeling. Some of the most emotional music I've heard is from DJ Shadow; there aren't any words, but it's the beat.'

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