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Ad club to recuit members

Jan. 30, 1997

By Chad Jackson

Lariat Reporter

Baylor Advertising Club members will host an informational and recruitment luncheon at 1 p.m. Saturday at Burger's and Blues Cafe for students who are interested in a career in advertising.

The club is a college chapter of the American Advertising Federation, the nation's largest professional organization for individuals in the advertising profession.

Club president Charlie Whelan, a Burkburnett senior, said only a few students attended the first meeting, but since its inception last fall, more than 50 students have shown interest in the club.

While the group presently has around 12 members, Saturday's luncheon is an effort to inspire students to become new members.

The club folded in 1993 because of a lack of interest, but Whelan and others helped reorganize the group last semester.

Carolina Brachetta, a Midland senior, said she is 'excited about advertising' and believes the meeting will answer students' questions about the new organization.

The club is open to students of all majors and interests. National dues are $15 per year.

The Waco Advertising Club added a college chapter in 1996, Whelan said. Representatives from McLennan Community College, Texas State Technical College and Baylor attended the interest meeting.

Baylor, however, was the only institution to pursue an alliance with the Waco club.

Benefits of the club include scholarships and internships.

'The potential for networking is outstanding because of the club's close ties with other professionals in the industry,' Whelan said.

The club will help host the ADDY Awards, an advertising competition between advertising professionals judged by members of the Waco Ad Club. Professionals in the advertising field will attend the event, giving Ad Club members an opportunity to meet leaders in the advertising field. Anyone interested in participating with the club can get more information at the luncheon.

Increased membership will allow the Baylor's chapter to compete nationally for the National Student Advertising Competition. The NSAC is the greatest honor within the American Advertising Federation's college chapters, and winners are often recruited by major firms within the industry.

The club will also begin to focus on local advertising campaigns for practice, Whelan said.

Brachetta said the club will work on a Pizza Hut advertising campaign this semester.

Terry Roller, an assistant professor in the art department and faculty adviser for the club, was unavailable for comment.

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