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Professors' Weapon Of Choice To Fight Poverty: A Bottle Of Coke

Nov. 1, 2011

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Van Gray and his colleague Blaine McCormick still marvel at how many ideas have been sprung and how many people around the world have been taught lessons about entrepeneurship since the first time Dr. McCormick picked up a bottle of Coke while talking to businessmen in Honduras. This teaching tool led them to Rwanda and Kenya this summer, and their enthusiasm for the project has spread to other colleges, like Mercer, who are also taking the lessons worldwide. They're all trying to change the way people look at business.

So what, besides helping people better understand business, are Dr. McCormick and Dr. Gray's goals? They want to make profit a force to improve lives worldwide, says first Gray, then McCormick.

Earlier in this series, McCormick asked a question to businesspeople: How did Coke get so big? The answer boils down to that Coke decided to get big. McCormick and Gray don't know how big the Coke Bottle Business lessons will get, but they desire to grow them as well.

You can hear prior stories in this series, as well as Business Reviews on the topic, online at kwbu.org. For KWBU News, I'm Derek Smith.

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