In the commercial world of television, underwriting is called advertising. In the world of public broadcasting, Corporate Support departments seek underwriting funded by corporations and the business community, government agencies, unions, associations, and foundations. Many different types of organizations support KWBU in many significant ways. In return the KWBU public broadcasting stations run sponsor messages and credits on our air, or in conjunction with an event or a community outreach effort. Why do Organizations Sponsor or Underwrite KWBU Programs?

• To Build or Strengthen their Corporate Image -- Sponsoring or underwriting on KWBU builds brand identification and stregthens your corporate image. Your company benefits from the "halo effect" of being associated with KWBU and its mission to make a contributing, responsible member of this community. Nearly 85% of consumers believe such higher-purpose, cause-related marketing creates a positive image for sponsors. And, nearly 75% of PBS viewers believe that PBS sponsors are committed to quality and excellence. Almost two-thirds of PBS viewers are more likely to purchase the product or service of a PBS underwriter.(Source: Cone/Roper Worldwide; PBS Image Study)
• Credible and Memorable Message Impact -- Your message has greater impact in the low-clutter environment found only in public broadcasting. Your on-air support allows the KWBU public broadcasting stations to continue a tradition of quality, commercial-free programming.
• Greater Value: Build a Relationship -- Strengthen your company's ties to the community and increase the effectiveness of your marketing campaign.

Regardless your reason for underwriting, when you underwrite you are also providing our listeners and viewers the programs they love. KWBU provides childrens'programs, news and public affairs shows, how-to shows and more. Choose any genre to reach the customer you want. Public broadcasting listeners and viewers are more than willing to support a company that supports their favorite programs. Every day, more and more businesses and individuals are recognizing the value - and the good feeling - of becoming a KWBU public broadcasting station underwriter. You can choose to make a statement by underwriting a certain program's subject matter...or choose a series that complements your business or association... help provide the finest educational and entertaining programs for children...support programming that explores social challenges...or help bring the best of the performing arts to our community. If you're interested in joining our growing list of underwriters, contact ashley@kwbu.org or call (254)710-7886.