Drs. Marlene Neill and Mia Moody-Ramirez presented conference papers and moderated panel and poster sessions at the AEJMC 97th Annual Conference August 6-9 in Montreal, Quebec, Canada.
New Baylor Research: PR's role in Employer Branding
Encounters at Coffee Shops, Fitness Centers Help Corporate Communicators Influence Company “Chiefs,” Baylor Study Shows
WACO, Texas (May 27, 2014) — Lobbying senior business executives informally — whether in hallways or after work at Starbucks and fitness centers — is a savvy way for corporate communicators to perform their jobs successfully, according to a Baylor University study.
Spring Update from Chair, Dr. Sara Stone
Spring always marks a transition time as we celebrate commencement and welcome our newest class of alumni. However, this semester marks another transition for our department as one of our long-time professors, Dr. Doug Ferdon, is retiring after more than 30 years of service that includes leading our department as chair from 1996-2006. One of our students wrote a nice article that looks back on his career and the impact he has had on students and our faculty. I hope you have a chance to read it.
New Advertising Courses Coming in 2014-2015 School Year
Baylor University’s Journalism, Public Relations, & New Media Department will be launching new courses during the 2014-2015 school year in advertising for students who select the new media sequence.
“We have had these courses in our catalog for some time,” said Dr. Sara Stone, department chair. “We are excited to finally have the faculty in place to offer these courses for students who have already declared advertising as their preferred focus area and look forward to recruiting more students who aspire to careers in advertising.”
Baylor Graduate Students Are Productive Researchers
"Standing on the shoulders of those who preceded us, we hold a perspective on higher education today that sees beyond the uncertainty of a complex and changing world." This quote is from the introductory paragraph of Baylor's Pro FuturA&S document, the strategic 10-year plan for the College of Arts and Science.
This plan is designed to lead Baylor into a future of development and discovery, and consistent with that mission many students and faculty in the Baylor Journalism program are already engaged in scholarly research and providing new insights into the fields of journalism and public relations.
Baylor Alumna Inspires Students with PR Agency Lessons
"If I could be a student again, I'd be more connected... And I'd slow down," Ginger Porter said in her presentation to the Baylor chapter of the Public Relations Student Society of America (PRSSA) meeting on April 24.
Porter, a Baylor alumna and managing director for Golin Harris’ Dallas office, told her personal story, shared ideas and fielded questions from Baylor students.
Annual Awards Ceremony Features Alumna Jessie Degollado as Guest
The Baylor Journalism, Public Relations and New Media department recognized outstanding students and awarded scholarships to more than 100 students for the 2014-2015 school year during the annual awards ceremony on April 25.
Jessie Degollando, Baylor alumna and San Antonio TV reporter, was the guest speaker for the ceremony. She has been inducted into the San Antonio Women’s Hall of Fame in the communications category, and was awarded the Henry Guerra Lifetime Achievement Award. While attending Baylor she was actively involved with the Baylor Lariat.
Dr. Doug Ferdon Retires After Distinguished Career at Baylor
After teaching at Baylor University for more than 30 years, Dr. Douglas Ferdon will retire at the end of the 2014 spring semester.
Ferdon began his career at Baylor in 1982 when he taught one class and ran the Baylor Lariat for five years. He moved to full-time teaching in 1987. For 10 years (1995-2005), Ferdon served as the chair of the journalism department while teaching Journalism Law and Ethics and Journalism History courses.
Baylor alumni share insights about real world jobs
The career Baylor Public Relations students spend four years preparing for may turn out to be completely different than what they expected in college. Baylor alumni now at work in real world PR jobs have a distinct perspective, and they're sharing their experience with current students.
Baylor Former & Current Students Use Skills to Advocate for Causes
"To be the voice for those who have no voice" was the dream of Sherry Matthews, CEO of Sherry Matthews Advocacy Marketing, a Texas-based global agency that advocates for positive change in our world. Likewise, Laura Beth Moore, a public relations student, shares that same passion as a intern for a nonprofit organization helping widows and orphans in Kenya.
Fall Update from Chair Dr. Sara Stone
This semester has been packed full of exciting opportunities for our students. On Nov. 8-9, we hosted the Pruit Symposium, a celebration of Black Sacred Music together with the College of Arts and Sciences, the School of Music, Campus Diversity, the Libraries and Truett Seminary. One of the featured guests was Dr. Dwandalyn Reece, curator of music and performing arts at the Smithsonian Institution National Museum of African American History and Culture. The new museum now under construction at the National Mall will include an exhibit featuring collections from Baylor's Black Gospel Music Restoration Project, an effort led by Associate Professor Robert Darden.
As much as students studying at Baylor love the surrounding environment, they can learn even more about global cultures while studying abroad. That's why 15 Baylor students packed their bags this past summer to take classes in Florence, Italy. Professors Sharon Bracken and Curtis Callaway were tasked with teaching amid the distracting Tuscan landscape.
Baylor JPR &NM Professor Publishes Book on Media Portrayal of President & Mrs. Obama
Dr. Mia Moody-Ramirez, associate professor at Baylor University, is publishing a new book entitled "The Obamas and Mass Media: Race, Gender, Religion and Politics," a work that explores the portrayals of African Americans in mass media, placing an emphasis on the first African American president and first lady.
Pruit Symposium Celebrates History of Black Sacred Music
The Pruit Symposium returned to Baylor University, resounding with vibrant sound and passion. "Marching to Zion: Celebrating and Preserving Black Sacred Music" was held Nov. 8-9 at George W. Truett Theological Seminary on Baylor's campus.
The symposium centered on Baylor Associate Professor Robert Darden's Black Gospel Music Restoration project. The School of Arts and Sciences, along with the School of Music, Campus Diversity, the Libraries and Truett Seminary, all had significant roles.
Conference at Baylor Will Feature Author Donna Johnson, a JFK Documentary, Poetry Readings and Panel Discussions on Timely Topics
WACO, Texas (Nov. 11, 2013) -- Donna Johnson, author of Holy Ghost Girl: A Memoir, will speak about coming of age as the daughter of a famous tent-revival evangelist during the American Studies Association of Texas Conference Nov. 14 to 16 at Baylor University.
Waco Tribune-Herald: Black Gospel Music Collection at Baylor to Become Part of Smithsonian
Nov. 10, 2013
The Royce-Darden collection of black gospel music at Baylor will become part of the Smithsonian's National Museum of African-American History and Culture, which is now under construction on the National Mall in Washington, D.C. The article quotes Robert Darden, associate professor of journalism, public relations and new media, and Pattie Orr, vice president for information technology and dean of Baylor libraries.
PRSSA President Travels to Philadelphia for National Conference
The Central Texas chapter of the Public Relations Society of America (PRSA) recently provided a scholarship to send Baylor Student President Parmida Schahhosseini to the national conference in Philadelphia, Pa. Schahhosseini, a senior journalism major who transferred to Baylor last year, attended seminars, luncheons, professional development sessions and an awards banquet from Oct. 25 to 29 with other members of the Public Relations Student Society of America (PRSSA) from around the country.
Baylor Journalism Goes Global
From alumni that serve in the armed forces to graduate students participating in missions, Baylor's journalism department reaches the corners of the world. Alumni and students have connections to dozens of states and countries and have jobs in countless, diverse fields. A foundation of Christian faith and classroom experience allows journalism alumni to really impact the world around them.
Baylor Welcomes Associated Press Correspondent
WACO, Texas (Sept. 27, 2013) - Chris Tomlinson, an award-winning supervisory correspondent for The Associated Press, will speak at 3:30 p.m. on Monday, Sept. 30, in Marrs McLean Room 101.
Negativity in a Twitter Age: How Politicians are Adapting to Social Media
Dr. Mia Moody-Ramirez and graduate students, Liz Cohen and Claire Fournon, had an article titled, "Negativity in a Twitter Age: How Politicians are Adapting to Social Media," published in Mass Communication and Journalism Journal.
Baylor grad conquers PR in Texas
By Leslie Hillebrenner, public relations student
DALLAS -- David Hadeler, a Baylor alumnus, is well known in the Texas PR industry for his successful lifelong career in journalism. After handing off his PR firm to college friend Scott White, Hadeler made a great name for himself as a mentor to students involved in his two main fields of interest, journalism and baseball.
Baylor Alumna & Student Iluminate Path to Success in PR
By Lily Duperier, public relations student
Is there a secret for landing a dream public relations job right after college? The associate editor at the nonprofit Texas Farm Bureau says yes. Amanda Hill, a 2006 alumna of the Baylor Journalism, Public Relations & New Media department, began paving her career as early as her senior year of high school.
Baylor JPR&NM professor publishes article on minority participation in AEJMC
Drs. Mia Moody-Ramirez, Federico Subervi, and Hayg Oshagan, had the article titled, "Ethnic/Racial Minorities' Participation in AEJMC: How Much and What Type of Progress?" published in the September issue of JMC Educator.
Baylor Represented at AEJMC Annual Conference
Drs. Marlene Neill and Mia Moody-Ramirez enjoyed a productive 2013 conference sponsored by the Association for Education in Journalism and Mass Communication (AEJMC). The annual event, held in Washington D.C. on Aug. 7-11, provided a great opportunity to network and to stay abreast of industry trends.
Baylor alum elected chair of State Bar of Texas board of directors
Year after year after year, we get to share the news that Baylor law students have again led the state in Texas bar exam pass rate. So it only seems fitting that a Baylor graduate would be elected as chair of the State Bar of Texas Board of Directors. Cindy Tisdale, BA ’91, JD ’94, [...]
Journalism student participating in trip to address hunger
Jordan Corona, a junior journalism student Corpus Christi, is participating in a Baylor Missions' trip called Hunger In America in Washington, D.C., from May 18 to May 27 to learn about how hunger is addressed in the United States. He will be meeting key leaders in the fight against hunger from government agencies, nonprofits, faith-based organizations and more and volunteering with several organizations around the Capital.
Baylor Journalism Student Selected as a Fulbright Scholar
For the fourth time in six years, a Baylor journalism student has been selected as a Fulbright Scholar, the flagship international educational exchange program sponsored by the U.S. government. Brent Salter, a double major in international studies and journalism, from Bulverde, Texas, answered some questions about his experience at Baylor and his next plans.
Alumnus speaks at awards ceremony, $200,000 in scholarships awarded
The Journalism, Public Relations and New Media department held its annual student awards banquet April 22, celebrating student work and accomplishments from both the fall and spring semesters.
Alumnus Chris Talley, vice president of brand and strategy at the United Services Automobile Association (USAA), a financial services organization that caters to members of the military and their families, offered words of encouragement to students as the event's guest speaker.
Baylor Journalism, PR and New Media Professors' Current Research
Several Baylor Journalism, PR & New Media professors are leading some compelling new studies that help to fill voids in available information on new media pedagogy and other topics. Among them are Drs. Elizabeth Bates, Mia Moody-Ramirez, Cassy Burleson and Marlene Neill.
Baylor JPRNM graduate students present papers at 2013 AEJMC Midwinter Conference
Several Baylor graduate students in the Department of Journalism, Public Relations and New Media presented papers at the 2013 AEJMC Midwinter Conference, held March 1-2 at the Gaylord College of Journalism and Mass Communication at the University of Oklahoma.
Journalism Professors Study on Search Engine Optimization Published
Dr. Mia Moody-Ramirez and Dr. Elizabeth Bates study on search engine optimization was published in the February issue of the journal, Journalism & Mass Communication Educator. The article is titled PR Students' Perceptions and Readiness for Using Search Engine Optimization .
Journalism professor named to national industry ethics board
As a leading Christian institution of higher education, it makes sense that Baylor would be recognized as a leader when it comes to ethics in the field. That has proven to be the case, whether it's Baylor alumni serving as high-ranked ethics officials or Baylor programs being lauded by national publications for their focus on [...]
New Media Sequence Added to Program
The Baylor Journalism, Public Relations & New Media has added a third sequence for students majoring in journalism: New Media.