Former Baylor Student, Kate Williams,
works at the M/C/C advertising and
PR agency in Dallas.
Recent Baylor Grad Kate Williams Shines in the PR Industry
By Christina Krenek
"Big Smile. Boundless Energy. Terrific Personality. Poise. Intelligence. An Ideal PR Professional."
That's how Professor Carol Perry describes former Baylor student, Kate Williams.
Williams graduated from Baylor University in May 2011 majoring in political science and public relations. Very active on campus, in the journalism department and internships, Williams has excelled in public relations and is working at a firm in Dallas.
Originally from Thousand Oaks, Ca., Williams says, "I've always liked political communication and policy."
While at Baylor, she participated in numerous student organizations including Baylor Student Government, Society of Professional Journalists, Public Relations Student Society of America, the Baylor Lariat and Baylor's student-run PR agency.
In 2010, Williams was a part of the award-winning Baylor student PR team. It was all smiles and hard work when the team won both first and second place at the Texas PR Association Collegiate Championship in Austin. Their champion posters still hang proudly throughout Baylor's journalism department.
Through Professor Perry's PR Agency class and internships, Williams gained an abundance of public relations and agency experience. Williams was part of Baylor's first student-run PR agency, then called "Access." Supervised under Perry, their client was the Waco Wetlands, where they spent a semester carrying out extensive public relations planning and techniques. She also spent a semester interning at Waco's local PR firm, the Dwyer Group.
But her internships didn't stop there. With a strong passion for politics, she also had two internships in Washington, DC. First, she interned for a summer at The Pinkston Group, one of DC's renowned PR firms. Then in December 2010, she was the development intern at The Newseum, an interactive museum featuring history in news and journalism.
Now, she is a PR coordinator at M/C/C in Dallas, and works with a variety of integrated public relations techniques and clients. From social media to community outreach, she does it all. In one day, she could work on Facebook ads and tweets, then switch to writing press releases and designing online content. She also contributes to the firm's blog, covering social media news and advice.
"You have to be well versed to walk into PR," Williams says.
As advice for current and potential Journalism and PR students, she says that everything learned in class – whether it's using InDesign and Photoshop or working with difficult peers – it's all worth it in the workplace!
With Williams' excellent PR skills and love for politics, she's working her way to a great career in both politics and public relations.
Check out Kate Williams website at http://katelwilliams.yolasite.com/