Dr. Marlene Neill

Neill

Assistant Professor

E-mail: Marlene_Neill@baylor.edu  

Courses

  • Principles of Advertising and Public Relations
  • Writing and Editing for Online Media
  • Strategic Communication Research
  • Advertising Management

Degrees

  • Bachelor of Science in Journalism-Broadcast News from the University of Kansas
  • Master of Arts in Journalism-Strategic Communication from the University of Missouri
  • Ph.D. in Advertising from the University of Texas at Austin;
    Dissertation: Seat at the Table(s): An Examination of Senior Public Relations Practitioners' Power and Influence Among Multiple Executive-Level Coalitions

Year Started at Baylor

  • 2006

Background

  • Community Relations Specialist for the City of Waco (1999-2009)
  • Membership Director for Waco Family YMCA (1998-1999)
  • General Assignment Reporter for KCEN-TV (1994-1998)

Accomplishments

  • Accredited by the Public Relations Society of America
  • Member of the Universal Accreditation Board (2008-2010)
  • Member of PRSA's Board of Ethics and Professional Standards (2013-present)
  • Accreditation Marketing Committee for PRSA (2007-2008)
  • Chair for the Southwest District of PRSA (2011) - oversaw 14 PRSA chapters in 6 states
  • PRSA Nominating Committee in (2012) - participated in meeting in Chicago to select slate of national officers for 2012
  • Faculty adviser for Baylor PRSSA chapter (2012-present)

Research Interests

  • Ethics in public relations, public relations management, integrated communication, ethics in advertising, internal/employee communication

Publications (Book Chapters and Journal Articles)

  • Neill, M.S. (2017) Ethics Education in Public Relations: Differences Between Stand-Alone Ethics Courses and an Integrated Approach, Journal of Media Ethics, 32(2), 118-131.

  • Neill, M. S., & Weaver, N. (2017) Silent & unprepared: Most millennial practitioners have not embraced role as ethical conscience. Public Relations Review, http://dx.doi.org/10.1016/j.pubrev.2017.01.002

  • Schauster, E., & Neill, M. (2017) Have the Ethics Changed? An Examination of Ethics in Advertising and Public Relations Agencies, Journal of Media Ethics, 32:1, 45-60, DOI: 10.1080/23736992.2016.1258993 

  • Neill, M.S., & Lee, N. (Summer/Fall 2016). “Roles in Social Media: How the Practice of Public Relations is Evolving,” Public Relations Journal, 10 (2).

  • Neill, M.S. (2016) Accredited vs. non-accredited: How accreditation impacts perceptions and readiness to provide ethics counsel. Public Relations Review, 42, 856-866. http://dx.doi.org/10.1016/j.pubrev.2016.08.002

  • Neill, M.S. (2016). The Influence of Employer Branding in Internal Communication, Research Journal of the Institute for Public Relations, 3 (1). Available online: http://www.instituteforpr.org/influence-employer-branding-internal-communication/
  • Schauster, E., Ferrucci, P., & Neill, M.S. (2016). “Native Advertising is the New Journalism: How Deception Impacts Social Responsibility,” American Behavioral Scientist.
  • Neill, M.S. (Winter 2015). Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media & Engagement, Public Relations Journal, 9(4). Available online: http://www.prsa.org/Intelligence/PRJournal/Vol9/No4/
  • Neill, M.S., & Schauster, E. (2015). Organizational Crossroads: The Intersection of PR & Advertising Ethics. In M. Duffy & E. Thorson (Eds.), Persuasion Ethics Today (pp. 44-62), New York, NY: Routledge.
  • Neill, M.S., & Schauster, E.  (2015) “Gaps in Advertising and Public Relations Education: Perspectives of Agency Leaders,” Journal of Advertising Education, 19 (2), 5-17. 
  • Neill, M. S. (2015). Beyond the c-suite: Corporate communications' power and influence. Journal of Communication Management, 19(2), 118-132.
  • Neill, M.S., & Moody, M. (2015). Who is responsible for what? Examining strategic roles in social media management, Public Relations Review, 41 (1), 109-118. http://dx.doi.org/10.1016/j.pubrev.2014.10.014
  • Neill, M.S. (2014). Building buy-in. The need for internal relationships and informal coalitions, Public Relations Review, 40 (3), 598-60.
  • Neill, M.S., & Drumwright, M.E. (2012). PR professionals as organizational conscience, Journal of Mass Media Ethics, 27 (4), 220-234.

Academic Conference Presentations

  • “Silent & Unprepared: Most Millennial Practitioners yet to Embrace Role as Ethical Conscience,” International Public Relations Research Conference, March 8-11, 2017, Orlando, Florida - Marlene S. Neill and Nancy Weaver, Internal Communications Manager, The Cosmopolitan of Las Vegas (study sponsored by Arthur W. Page Center for joint faculty-practitioner research). Received Brigham Young University Top Ethics Paper Award

  • “The Impact of Emerging Media on Advertising and Public Relations Agencies: A Cross Cultural Comparison between the U.S. and China,” Public Relations Society of America Educators Academy Conference, Indianapolis, Indiana, Oct. 22, 2016 – Quan Xie, Bradly University, Marlene S. Neill, and Erin Schauster, University of Colorado Boulder

  • “Ethics Education in Public Relations: Differences between Stand-Alone Ethics Courses and an Integrated Approach,” Public Relations Society of America Educators Academy Conference, Indianapolis, Indiana, Oct. 22, 2016- Marlene S. Neill

  • “Have the Ethics Changed? An Examination of Ethics in Advertising & Public Relations Agencies,” American Academy of Advertising Annual Conference, Seattle, Washington, March 17-20, 2016 – Erin Schauster, University of Colorado Boulder, and Marlene S. Neill

  • “Roles in Social Media: How the Practice of Public Relations is Evolving,” Public Relations Society of America Educators Academy Conference, Atlanta, Georgia, Nov. 7, 2015 – Marlene S. Neill and Nicole Lee, Texas Tech University

  • “Change Management Communication: Barriers, Strategies & Messaging,” Public Relations Division, Association for the Education of Journalism and Mass Communication Annual Convention, San Francisco, California, Aug. 8, 2015 – Marlene S. Neill
  • “Fierce Competition While Playing Nice in the Sandbox:  Trends in Advertising & Public Relations Agencies,” Advertising Division, Association for the Education of Journalism and Mass Communication Annual Convention, San Francisco, California, Aug. 6, 2015 – Marlene S. Neill and Erin Schauster, University of Colorado Boulder
  • "Public relations' collaborative role in ethics and values communication," 18th annual International Public Relations Research Conference, Miami, Florida, March 4, 2015, Marlene S. Neill
  • “Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media, Supervisor Communication & Engagement," Public Relations Society of America Educators Academy Conference, Washington, D. C., Oct. 11, 2014, Marlene S. Neill
  • “Who is Responsible for What? Examining Strategic Roles in Social Media Management," Public Relations Division, Association for the Education of Journalism and Mass Communication Annual Convention, Montreal, Canada, Aug. 8, 2014, Marlene S. Neill and Mia Moody-Ramirez
  • "Beyond the C-Suite: Public Relations' Scope, Power & Influence at the Senior Executive Level" - Association for Education in Journalism and Mass Communication Annual Conference, Aug. 8, 2013 in Washington, D.C.
  • "Public relations professionals as organizational conscience in practice" - American Marketing Association Winter Educators Conference, Feb. 19, 2011 in Austin, co-author Minette E. Drumwright

Favorite Thing About Teaching

Getting to know the students and helping them prepare for their careers.