Baylor University

Alumni Stories
Read how Baylor Journalism prepared our alumni for their careers


Outcomes: Baylor Journalism, Public Relations & New Media Graduates

The market for public relations and new media graduates is exceptional, and our news/editorial graduates have continued to land some incredible posts, despite the downturn in that sector.

Recent PR/New Media graduates have landed jobs in sports PR, in agencies such as Fleishman-Hillard, Weber Shandwick, Edelman and at large organizations, such as the Susan G. Komen Foundation, Buckner International, the Baptist Joint Commission, Merriman Associates/Architects Inc., and the Texas Scottish Rite Children's Hospital.

News/Editorial/New Media graduates have gotten jobs at local newspapers and magazines and leading newspapers and organizations, such as The New York Times, Fox News, CNN, the Dallas Morning News, the Fort Worth Star-Telegram, the Kansas City Star, National Geographic, Christianity Today, NASA, the NCAA and Conde Nast.

We have Fulbright Scholars and students who have gone to graduate school at Johns Hopkins, the London School of Economics, Harvard, Tufts, Northwestern, Missouri, the University of Texas at Austin -- and of course, Baylor Law.

Besides journalists and public relations professionals, our graduates include physicians, lawyers, dentists and educators.

To see more places where our graduates work or are interning, check out the "Where are our graduates now?" page.

Now and the Future: Statistics about Journalism Careers

  • Despite attention to newspaper closings, Occupational Outlook Quarterly 2010-2011 predicted faster-than-average PR job growth through 2018.
  • Economist Kent Gilbreath's 2010 study, using National Association of Colleges and Employers' data, compared starting salaries of graduates from 1998-2008. Among male Public Relations grads, the average salary jumped from $24,512 to $45,729 a 53.6% jump. Average annual male salary growth was 6.43%.
  • Starting salary in PR was number one in Communications and ranked second in salary growth rate for all majors. Male journalism grads capped at $36,359 and sagged in Advertising at $30,000.
  • Females in PR earned $33,360 ($32,131 in News/Editorial) but $12,369 less than males in PR. Females fared better in Advertising at $37,100. In Broadcast Journalism, the salary difference was $7,032, with females at a lower salary: $27,515.
  • As reported in The Columbia Journalism Review, based on research by R. Jamil Jonna, the PR-to-news-journalist ratio has grown from near even in 1980 to 3/1 in 2010.
  • PR firm revenues have grown from $3.5 billion to $8.75 billion over the same period. Traditional news journalism has gone the opposite way.
  • Our enrollment (based on number of students in classes) has declined and shifted between major strands since 2004-2005. Our 2009-2010 enrollment was 144 in News/Editorial (37%) and 388 in PR (63%); 2010-2011 enrollment was 168 in News/Ed (45%) and 371 in PR (55%).