Electronic

Consistent and coordinated use of Baylor University institutional marks on University websites is a vital part of preserving and enhancing the value of the Baylor University brand. All University departments and University-sanctioned organizations should use Baylor's institutional mark in accordance with the guidelines section of this site or in the manner described below. Consulting with the web desigers and developers of Electronic Communications, University sites are created to blend a strong Baylor brand with the communication requirements of schools, colleges and departments.

Website Headers

Standard Large Form-Factor Header

web-header

web-header - faculty staff

gs-1 Baylor's institutional mark is placed on the left side of the green-gradient header bar.
gs-2a Departmental names are displayed in Futura Book at 20px. The departmental name is separated from the institutional mark with a gold line.
gs-2b If required departmental names can be stacked with the primary name displayed on top in Futura Book at 20px and the secondary name displayed below in Futura Book at 14px.
gs-3 The header bar is green-gradient with a gold line bordering the bottom.
gs-4* Optional: A search field is placed on the right side of the green-gradient header bar.
gs-5a If utilizing a top navigation, a black or dark grey background must be used.
gs-5b If a top navigation is not utilized, a 10px-high black bar is used at the base of the header.
Standard Small Form-Factor Header

web-header-mobile
gs-1 Baylor's institutional mark is placed on the left side of the green-gradient header bar. gs-2 A site's navigation is accessible by tapping the three-line icon located on the right side of the green-gradient header bar. gs-3 Departmental names are displayed in Futura Book at 18px on a dark grey/black-gradient bar beneath the green-gradient header bar separated by a 1px-thick gold line.

Speciality Headers

On a case-by-case basis with the authorization from the University's Chief Marketing Officer, specialty headers may be created.

Specialty Large Form-Factor Header

web-header - bear foundation

Specialty Small Form-Factor Header
Specialty headers will include standard three-line navigation icon.
web-header - bear foundation - mobile

Standard Footer

Standard Large Form-Factor Footer

web-footer

gs-1 Baylor's institutional mark is placed on the left side at the top of the footer.
gs-2 The University's social media links are displayed on the right side at the top of the footer.
gs-3 A three-column space is reserved for the required navigation elements of the standard Baylor footer, which consists of the primary navigation in the first column and child links in the second and third columns.
gs-4 The footer is green with a gold lines separating segments of the footer.
gs-5 Baylor's copyright, legal disclosures, and contact information are listed at the bottom of the footer.
gs-6* Optional: Departments have space in the footer to include departmental and social media links not to exceed eight links per column.
Standard Small Form-Factor Footer

web-footer-mobile
gs-1 Baylor's institutional mark is placed on top of the footer. gs-2 The University's social media links are displayed below the institutional mark. gs-3 A two-column space is reserved for the required navigation elements of the standard Baylor footer, which consists of the primary navigation in the first column, and child links in the second column. gs-4 The footer is green with a gold lines separating segments of the footer. gs-5 Baylor's copyright, legal disclosures, and contact information are listed at the bottom of the footer.
web-footer mobile with extras
gs-6* Optional: Departments have space in the footer to include departmental and social media links not to exceed eight links per column.

Domain Names

The use of "baylor" within a domain name such as www.baylor.edu in relation to the University is a trademark owned by the University. Therefore, the use of "baylor" within a domain name is specifically controlled. Anyone wanting to register "baylor" in a domain name must have permission from Information Technology Services to do so.

Internet websites at Baylor generally will have the form www.baylor.edu/xyz (where xyz is a unique name or identifier for a department, organization, individual, event or other appropriate entity requiring a domain name). For technical reasons, ITS may establish additional servers and names such as www1, www2, etc. in place of www listed above, but for marketing purposes www.baylor.edu/xyz will be used when publicizing the site. There may be times when establishing a special name such as xyz.baylor.edu or www.baylorxyz.com is appropriate. Information Technology Services must approve these exceptions in advance. All domain name related questions should be directed to ITS-Internet Services.