Consistent and coordinated use of Baylor University institutional marks on University websites is a vital part of preserving and enhancing the value of the Baylor University brand. All University departments and University-sanctioned organizations should use Baylor's institutional mark in accordance with the guidelines section of this site or in the manner described below.
Websites and eMail
The header graphic displayed below illustrates the most common approach for using the institutional mark when building web and email templates. This usage of the mark and the word "Baylor" are permitted only in this specific construction for the header areas of websites and emails. Consulting with the web desigers and developers of Video and Electronic Communications, University sites are created to blend a strong Baylor brand with the communication requirements of schools, colleges and departments.
The use of "baylor" within a domain name such as www.baylor.edu in relation to the University is a trademark owned by the University. Therefore, the use of "baylor" within a domain name is specifically controlled. Anyone wanting to register "baylor" in a domain name must have permission from Information Technology Services to do so.
Internet websites at Baylor generally will have the form www.baylor.edu/xyz (where xyz is a unique name or identifier for a department, organization, individual, event or other appropriate entity requiring a domain name). For technical reasons, ITS may establish additional servers and names such as www1, www2, etc. in place of www listed above, but for marketing purposes www.baylor.edu/xyz will be used when publicizing the site. There may be times when establishing a special name such as xyz.baylor.edu or www.baylorxyz.com is appropriate. Information Technology Services must approve these exceptions in advance. All domain name related questions should be directed to ITS-Internet Services.