Official Unit Marks

Academic and Administrative units of the University have an official unit logo using the University Institutional Mark, beneath which appears the academic or administrative department name in the Goudy Bold typeface. The mark should not be combined with any event, cause or slogan.

  • When using a modifier (college, school, department or office name) there is to be a ruled line. The rule is at least as long as the word BAYLOR, and should extend to the longest line of the modifier.
  • Use multiple lines if the modifier is more than 50 percent longer than the word BAYLOR.
  • Use the size and spacing provided in these guidelines. Do not alter, modify or typeset the mark for individual or unit use.

Please contact Marketing Design for official Unit Marks.

Official Unit Specific Marks

unit-specific-marks-one-line-specs- A modifier that falls within the maximum width should be set in one line


unit-specific-mark-two-line-specs A modifier that is longer than the maximum width is set in two or more lines


unit-specific-marks-one-and-two-line A modifier that is longer than the word BAYLOR but still fits within the maximum width may be set in one or two lines

Official Unit Logos with Secondary Identifiers

unit-specific-marks-with-secondary Example of a department or office listed under a school or college as a identifier


unit-specific-marks-with-multiple Example of multiple office identifiers with a school or department


unit-specific-marks-department Example of a department name as the primary identifier


unit-specific-marks-department-and-office Example of an additional identifier with a department or office as the primary modifier line

Official and Casual Unit Marks

Academic and Administrative units of the University have an official mark. Casual marks maybe used when appropriate. Use of the causal mark is restricted to on-campus marketing geared toward current students, faculty, and staff, and for special uses. The official unit mark is required on all external communications including, but not limited to, advertising, printed materials, correspondence, invitations, etc.

Contact Marketing Design for casual marks.

Official Unit Mark

official-unit-mark

Casual Unit Mark

casual-unit-mark

Use of existing Unit-Specific Secondary Marks (formerly referred to as "Co-brand")

The University Graphic Standards Program is intended to encourage the consistent and coordinated use of the Baylor name and visual identity elements. The University Institutional Mark is for use in all areas of the University when communicating to internal and external audiences.

All units of the University have an official unit logo using the University Institutional Mark, beneath which appears the name of the academic or administrative department in a complementary typeface.

A few units of the University have unit-specific secondary marks that were authorized and approved for use prior to June 2006. Those units may use the pre-existing mark along with the University Institutional Mark. The creation of new unit-specific secondary marks is not allowed.

  • In brochures, newsletters, and other printed materials, the University Institutional Mark should appear on both the front and back covers. When a mailing panel is used, the University Institutional Mark (with or without unit name) is to be used for Baylor-owned permits or addresses according to the appropriate postal regulations. Placement of an existing unit-specific secondary mark is at the discretion of the designer.
  • The University Institutional Mark should be used prominently in all University advertisements.
  • Placement of an existing unit-specific secondary mark is at the discretion of the designer.
  • Exceptions for specialty advertising items must be approved by the Office of Trademark and Licensing.
  • Use of any of the University's marks for and with non-Baylor organizations or businesses must be approved by the Office of Trademark and Licensing.
  • See usage guidelines for electronic materials including web page, email templates, etc.