Academic and Administrative units of the University have an official unit logo using the University Institutional Mark, beneath which appears the academic or administrative department name in the Goudy Bold typeface. The mark should not be combined with any event, cause or slogan.
Please contact Marketing Design for official Unit Marks.
A modifier that falls within the maximum width should be set in one line
A modifier that is longer than the maximum width is set in two or more lines
A modifier that is longer than the word BAYLOR but still fits within the maximum width may be set in one or two lines
Example of a department or office listed under a school or college as a identifier
Example of multiple office identifiers with a school or department
Example of a department name as the primary identifier
Example of an additional identifier with a department or office as the primary modifier line
Academic and Administrative units of the University have an official mark. Casual marks maybe used when appropriate. Use of the causal mark is restricted to on-campus marketing geared toward current students, faculty, and staff, and for special uses. The official unit mark is required on all external communications including, but not limited to, advertising, printed materials, correspondence, invitations, etc.
Contact Marketing Design for casual marks.
The University Graphic Standards Program is intended to encourage the consistent and coordinated use of the Baylor name and visual identity elements. The University Institutional Mark is for use in all areas of the University when communicating to internal and external audiences.
All units of the University have an official unit logo using the University Institutional Mark, beneath which appears the name of the academic or administrative department in a complementary typeface.
A few units of the University have unit-specific secondary marks that were authorized and approved for use prior to June 2006. Those units may use the pre-existing mark along with the University Institutional Mark. The creation of new unit-specific secondary marks is not allowed.