Guidelines

  • The Baylor symbol must be used with the Baylor wordmark.
  • All academic and administrative units of the University must incorporate the University Institutional Mark into their official communication vehicles. Athletics may use the spirit mark.
  • All academic and administrative units of the University have an official unit logo using the University Institutional Mark, beneath which appears the name of the academic and administrative department in a specific complementary typeface.
  • The mark must be reproduced from original artwork.
  • The Baylor Institutional Mark may not be altered or changed in any way.
  • The mark may not be incorporated into or combined with any other mark, symbol or graphic to create a new mark.
  • The Baylor Institutional Mark may not be used as a graphic screened in the background, cropped, or blurred or distorted in any way.

Clear Space

The Institutional Mark must stand alone with sufficient clear space around it to allow it to be visible and to clearly show that it is an individual mark.

clear-space-vertical Veritical Mark

clear-space-horizontal Horizontal Mark

Size

Use the Institutional Mark at a size that is legible, significant, and appropriate for the size of the piece being produced. Legibility suffers if the Institutional Mark is reproduced too small; therefore, minimum size requirements have been established.

When the horizontal Institutional Mark is used, the total width should be no smaller than 1.5 inches. When the vertical Institutional Mark is used, the wordmark should be no smaller than 1.125 inches wide.

minimum-size-vertical Veritical Mark

minimum-size-horizontal Horizontal Mark

Please contact University Marketing Design for assistance when the Institutional Mark may need to be used smaller than the minimum standard for specialty products.