Specialty Usage

For some materials and specialty items, the mark may be adjusted, with approval by the Office of Trademark and Licensing and Marketing Design. For example, on smaller items the "1845" may be eliminated to enhance legibility.

specialty-use

Remember: These elements are registered with the Patent and Trademark Office of the United States and may only be used according to the guidelines contained in this site or by expressed permission of the Baylor University Marketing and Communications' Marketing Design office, Executive Associate Athletics Director for External Affairs, or the Office of Trademark and Licensing. The appropriate ® or TM mark must be included.

Building Signage

Only approved University marks may be used in signage. Academic and administrative signage should use the University Institutional Mark in appropriate proportions and consistent presentations. Interior and exterior signage must be coordinated with Design and Construction Management through Facility Services, 254-710-8400, for design, manufacturing and implementation. Contact Design and Construction Management for the guidelines. The correct use of the university nameplate, typography, and color promotes a consistent visual identity to Baylor constituents and others.

Athletic signage should use of the approved the Spirit marks as mentioned previously in this site. Interior and exterior signage must be coordinated with Facilities, 254-710-8200.

building-signage

Vehicle Signage

Official Baylor University vehicles should carry the University Institutional Mark in a consistent style and appropriate proportions for these "moving billboards" of the University. Athletic-related vehicles may use the Athletic marks as mentioned previously in this site. The consistent use of the visual identity on University vehicles helps to identify and unify the University fleet. The Baylor Institutional Mark should appear on the front driver and passenger side doors. See the section on using the IM on colors. (An exception is the Campus Visits bus fleet.) Contact Facility Services and /or Office of Trademark and Licensing.

Golf carts and similar vehicles used around campus locations must meet identity and other guidelines set by Risk Management, 254-710-4586.

vehicle-signage