Trademark Policy

1. Purpose and Definitions

This policy is designed to assist Baylor's Office of Trademark Licensing to accomplish its missions of: (1) protecting the University's reputation, good name and image by insuring proper use of all of Baylor Marks; (2) generating unrestricted income to support the operational goals of the University; and (3) assuring that only quality products bear Baylor Marks.

Definitions:

Baylor Marks: Any and all names, logos, trademarks, service marks, word marks, insignias or other images, whether or not registered, utilized by Baylor University.

Officially Licensed Vendor: Any vendor who obtains from either Baylor's Office of Trademark Licensing or the Collegiate Licensing Company a license to sell merchandise bearing Baylor Marks.

2. Authority

State and federal law require all trademark holders to exercise control over the use and quality of its marks. Further, the University has delegated the responsibility for all Baylor Marks to Purchasing and Campus Services (Office of Trademark Licensing).

3. Applicability

4. Policy

No Baylor Mark may be used without the prior, written authorization of Baylor University. All products bearing Baylor Marks and distributed for resale or other promotional purposes are subject to the licensing policies of the University.

The University requires that any custom imprinted product produced for the University (including departments and recognized clubs and organizations) be manufactured by only those companies appropriately licensed to use Baylor Marks, and are in compliance with the Collegiate Licensing Company's Code of Conduct.

Only an Officially Licensed Vendor is approved to produce emblematic merchandise bearing Baylor Marks. The Office of Trademark Licensing shall maintain a list of all Officially Licensed Vendors.

Baylor Marks may be used to endorse or promote a private group or business only if authorized by a written contract or sponsorship agreement signed by Baylor. Companies and individuals wishing to extend congratulatory messages or statements of support, may receive authorization to use prescribed verbiage containing Baylor Marks (e.g "Sic Em Bears"™ or "We Support the Baylor Bears"™). Such messages must be clearly separate from the sale, or promotion of any products not specifically licensed by Baylor University.

Baylor Marks shall not be used in the promotion of alcohol, tobacco, or "recreational" drug products. All uses of Baylor Marks are subject to approval by the University. The University's approval of the use of Baylor Marks shall not be unreasonably withheld, and shall be based on the University's sole discretion.

Baylor Marks shall be used as registered, include the appropriate trademark designation, and may not be otherwise altered without the written authorization of the Trademark Licensing Office.

5. Procedure

Request Submission: All requests for use of Baylor Marks shall be submitted in writing, to the Trademark Licensing Office. An "art approval form" must be completed and submitted with design work when seeking approval. (Approval forms are available online at www.baylor.edu/trademark.asp).

Processing Request: The Trademark Licensing Office shall respond to all requests for use of Baylor Marks within 7 days.

Licensing: If the party seeking permission to utilize a Baylor Mark is an entity outside of the University, whether an individual or a business, the party must sign a license authorizing its use of the requested Baylor Marks.

Official Publications, Letterhead and Business Cards: Departments requesting authorization for use of Baylor Marks within official University publications, letterhead and business cards should direct their requests to Printing Procurement Services (254-719-7828).

6. Responsibilities

Trademark Licensing Office: The Trademark Licensing Office has the responsibility of reviewing all requests for use of Baylor Marks. The Trademark Licensing Office also has the responsibility of working with the Collegiate Licensing Company, or any other outside licensing company hired by the University, to ensure proper use, maintenance, and license of Baylor Marks.

Printing Procurement Services: Printing Procurement Services has the responsibility to evaluate, respond to and process requests by University Departments to use Baylor Marks on letterhead, business cards and within official University publications.

The Office of General Counsel: The Office of General Counsel has the responsibility to assist the Trademark Licensing Office in the preparation of all licenses and in reviewing and evaluating any extraordinary requests for use of Baylor Marks.

7. Labor Practices/Code of Conduct

Baylor University is committed to the concept that all merchandise bearing reference to the University (including each department and recognized student organization affiliated with the University) will be manufactured by companies whose labor policies ensure their employees are safe from abusive labor conditions including, but not restricted to physical abuse, sexual discrimination and harassment, child labor, and environmental contamination. In order to insure the broadest interpretation of this policy the University requires that any custom imprinted product produced for the University (including department and recognized clubs and organizations) be manufactured by those companies that are appropriately licensed to use University trademarks (licensees), and are in compliance with The Collegiate Licensing's Code of Conduct.

8. Sanctions

Merchandise produced without written authorization may be considered "counterfeit" and subject to all available legal remedies, including seizure of the merchandise.

9. Exclusions

In order to maintain consistency in the use of Baylor Marks, this policy is applicable to all who wish to use Baylor Marks, including, but not limited to, all University departments, recognized clubs and organizations, campus operated stores, off-campus retail establishments, corporate sponsors, businesses and individuals.

Federally Registered Baylor Marks:

BAYLOR«
BAYLOR UNIVERSITY «
LOS OSOS DE BAYLOR«
Baylor Bears (Stylized, with jagged border)
Bear Claw
Baylor University Seal
Interlocking "BU"
BU (Stylized, interlocking slanted with jagged border)
Growling Baylor Bear Face
Baylor Bear Face with "B" on Sailor Cap
Baylor Bear Standing on Rock In Circle
Five Toed Bear Paw
Stylized Five Toed Bear Paw
Baylor Law School Logo«

Baylor Marks registered with the State of Texas:

Baylor Bears (TM)
Sic' Em Bears (TM)
"BU" (TM) (Not Interlocking)
Pat Neff Hall (TM)
Towers (TM)
Gold Rush (TM)