Baylor University
Family & Consumer Sciences
Robbins College of Health and Human Sciences

Dr. Yoo

Jay Yoo, Ph.D.

Assistant Professor of Family and Consumer Sciences

Apparel Merchandising

Contact Information

Telephone: (254)710-3630


Office: 202 Mary Gibbs Jones Building

Office Hours: MW 9:00 12:00 and 2:00 4:00

Mailing Address:

    One Bear Place #97346

    Waco, TX 76798


  • Ph.D. University of Minnestota
  • M.S. Cornell University
  • A.A.S. Fashion Institute of Technology
  • B.S. Seattle Pacific University


  • International Textiles and Apparel Association
  • American Association of Family and Consumer Sciences


  • FCS 1300 Fashion Theory and Consumer Behavior

  • FCS 3364 History of Dress

Teaching Interests:

My courses are designed to provoke students' interest and appeal to students from a variety of backgrounds. Although fashion is often understood to center on apparel choices, fashion impacts nearly every aspect of human lives. This prospect provided the opportunity to incorporate variety topics of inquiry in class. These topics include: Fashion and health, social responsibility and environmental issues involving consumptive behaviors. Students are exposed to up-to-date findings that are critical and timely in the field.


My research revolves around the appearance-related behaviors and its implication to the individual and social well-being from consumer perspectives. I conduct research in a number of areas including, body-tanning behaviors and how one's clothing, along with personality, weight, and ethnic differences impact on experience with appearance-related teasing and bullying, adolescents' risk perception of using appearance related products and body alterations. Serious quality-of-life concerns occur when satisfaction of appearance is compounded by behaviors that may have long-term consequences.