Welcome to Communication
The mission of the Department of Communication at Baylor University is to achieve excellence in teaching and research through a balance of theory and practice-providing students with a broad-based understanding of the processes in our society, while serving and encouraging those students with professional aspirations to become ethical, articulate, creative and innovative leaders in the field of communication.
- To increase one's understanding of his or her communicative self
- To develop proficiency in sending and receiving messages. This especially important in a free society because a democratic state and a free market economy require that one gain acceptance through communication and persuasion.
- To encourage the development of the articulate person in a democratic society.
Baylor University is an institution whose heritage and current aspirations include providing leaders for both church and state. Leadership requires both an understanding of how people utilize information and an ability to articulate ideas in a persuasive and effective manner. In the latter part of the 20th century, the definition of the articulate person has broadened. The advent of technology necessitates an understanding of, and a facility in using the electronic media. The orator and the writer will continue to be important, but the digital revolution and social impact of the mediated communication will require that future generations understand this powerful phenomenon. No person desiring to be an educated person in the 21st century can ignore the communication media as a part of his or her liberal arts education.
and Phi Beta Kappa present
a free screening
of Robert Rodriguez's El Mariachi
with an introduction and discussion
by Charles Ramirez-Berg
Professor of Media at UT-Austin