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| Baylor > Communication Studies | |
Communication Studies at Baylor
| Communication is a process by which people
exchange meanings in order to pursue social objectives and goals. It recognizes
human beings are primarily symbol using creatures, who attempt to manipulate
their environments through the use of symbolic interactions. The department
furthers the humanistic goals of higher education by exploring the uniquely
communicative nature of human beings. |
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| Our
Mission |
| The mission of the Department of Communication Studies at
Baylor University is to achieve excellence in teaching and research through
a balance of theory and practice-providing students with a broad-based
understanding of the processes in our society, while serving and encouraging
those students with professional aspirations to become ethical, articulate,
creative and innovative leaders in the field of communication |
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Goals |
- To increase one's understanding of his or her communicative
self
- To develop proficiency in sending and receiving messages. This especially
important in a free society because a democratic state and a free market
economy require that one gain acceptance through communication and persuasion.
- To encourage the development of the articulate person in a democratic
society.
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| Baylor University is an institution whose heritage
and current aspirations include providing leaders for both church and state.
Leadership requires both an understanding of how people utilize information
and an ability to articulate ideas in a persuasive and effective manner.
In the latter part of the 20th century, the definition of the articulate
person has broadened. The advent of technology necessitates an understanding
of, and a facility in using the electronic media. The orator and the writer
will continue to be important, but the digital revolution and social impact
of the mediated communication will require that future generations understand
this powerful phenomenon. No person desiring to be an educated person in
the 21st century can ignore the communication media as a part of his or
her liberal arts education. |
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