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Browse Archives by Keyword: Social Media

Can Big Data Bridge the Gap between Sales and Marketing?

Explicit Marketing: Personalization of Email Subject Line

How the Internet Can Impact Your Business and What to Do About it
Jane Lee Saber, PhD
Are you curious about the likelihood of clients using your real estate services in the future given pervasive '"e-information?" There is definitely a mouse in the house and action is imperative...

Who's the Boss: You or Your Cell Phone?
Jim Roberts, PhD
Do you check your cell-phone every 6.5 minutes and up to 150 times a day? Do you have 6,234 Facebook friends? Or, spend the majority of your waking hours with your cell-phone on your body?

INSIDER: Contagious: Why Things Catch On
Stephen Chandler, MBA Candidate
Understanding how to push your products, services, and ideas to catch on is essential for success. To do so, users need to discover how to...

INSIDER: Jab, Jab, Jab, Right Hook
Susan Monaghan, MBA Candidate
With social media becoming the fastest growing area of marketing today, real estate professionals can attract more clients by expanding their reach across...

Word-of-Mouth Marketing: Talk Up Your Business
Stacey L. Schetzsle, PhD
With the increase in the number of blogs, consumer websites, and word-of-mouth outlets available to homebuyers, consumer-generated media is attracting...

Innovative Mobile Marketing via Smartphones: Are Consumers Ready?
Ajax Persaud, PhD (Canada) and Irfan Azhar, MEBT (Canada)
Today, the smartphone is central to the lives of most consumers regardless of age, gender or education level. In fact, many consumers cannot seem to live apart from...

INSIDER: How Technology is Changing the Sales Environment
Jacob Christie, MBA Candidate; Andrea Dixon, PhD; Curtis Schroeder, MBA Candidate; Mark Tarro, MBA Candidate; and Dennis Thé, MBA Candidate
In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the...

INSIDER: Using "Power Questions" to Improve Your Business
Mark Tarro, MBA Candidate
Questions are a part of our everyday life and we can often overlook the importance and power of questions we ask. This is often because the person being asked...


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