Baylor University
Technology Entrepreneurship Initiative

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Past Workshops

IAP's Powerful Track Record of Success

Case I

Major IP Problem Transformed into Opportunity

The Problem
Poor IP strategy created a multi-million dollar exposure for company. IAP uncovered flaws in company attorney's recommended strategy that would have led to an infringement lawsuit and tragically would not have met customer needs.
The Solution
IAP interviews with 130 potential customers uncovered unmet needs. IAP collaborated with company engineering team to design features to meet those needs, and thus become a source of new IP, rather than an infringement.


Case II

"You Made My Business Inspire Me

The Problem
Company with low expectations and a conservative strategy.
The Solution
Using IAP strategies, the company gained 10 times previous expected revenue in an international market in the first year and launched an IAP-recommended North American strategy, seeing immediate multi-container sales impact.


Case III

Obvious was WRONG. Hidden Market was Key to Eary Adoption

The Problem
Company received little value from top-tier consulting company...but that loss was nothing compared to the costs they would have been wasted had we not retargeted their efforts.
The Solution
IAP's team discovered the best rollout opportunity in a new international market and determined that the previously identified customer base would not buy until the early adopter group led the way.


Visit the testimonial page for more on IAP success.