"A great salesperson today can assess multiple customer needs and motivations, analyze and forecast market trends, use sophisticated automation tools, and develop value-driven solutions in partnerships with clients. Critical thinking, analytical skills, and the ability to negotiate have become more important than an outgoing personality."
(Harvard Business Review, July-August 2012, p. 97)
Baylor University's Professional Selling Major is a competitive major supported by Baylor's Center for Professional Selling. The selective nature of the program allows four full-time faculty to know and engage in each student's learning and development.
The students who apply to the major are bright (average GPA of approximately 3.3). In addition to strong IQ, these students all share a desire to impact others' lives. All of the students graduating with a Sales degree from Baylor University are consistently among the strongest in the nation.
The ProSales Program is framed along three distinctive competencies, which anchor the student experience in the program:
ProSales students complete seven courses in the major:
- Curriculum is benchmarked annually against 40+ other university programs (including members of the University Sales Center Alliance)
- All ProSales courses are all offered in the Baylor model (courses have fewer than 20 students)
- Students are truly engaged in these courses, experience an accelerated learning/training model, and have strong personal relationships with their teaching faculty, holding them more accountable for personal and professional growth
Baylor has a very intentional approach to helping students make this key life transition:
- Our student-run Professional Development Program (PDP) includes key events:
- First Wednesday speakers share career paths and experiences (monthly)
- Personal Branding Workshops ensure students know how to build their personal brand (each semester)
- Successful Internship Workshops (each semester)
- Marketing and Professional Selling Career Fairs (each semester)
- ProSales students participate in a Top Gun Training program each semester, ensuring they are "market ready"
- ProSales students engage in numerous competitions which helps them hone their skills
- Baylor provides the financial support for each student to compete in at least one external competition
- ProSales majors participate in the Baylor Business Sell-Off
- All ProSales majors participate in the annual ProSales Golf Links golf tournament with Advisory Board members and members of the business community
The ProSales program develops students' ability to think and work collaboratively by teaching, coaching, and pushing students to operate with a win-win mentality.
- Baylor students learn that optimal results happen when both parties (buyer and seller) win
- Students learn how to speak to employers on behalf of other students