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Competitor Scenario

Center for Professional Selling

Central Texas Dental

The Situation

After meeting Dr. Brace Smith at an antique car show this past weekend, you have set up a meeting with him to go over your newest product, ADP Run Mobile. From chatting at the show, you were able to find out some basic information about Dr. Smith's practice. You sense that Dr. Smith's practice might be a perfect company for ADP Run Mobile. Unfortunately, his partner Dr. Rita Anear is on vacation; however, Dr. Smith seemed interested and set up a preliminary meeting for today.

The Company

Dr. Brace Smith and Dr. Rita Anear founded Central Texas Dental in 2008. They provide basic dental care and perform some minor operations out of two offices (Waco and Bellmead). They are looking at adding a third office to their practice to cater to the expanding customer base. They have a part-time office manager in Dr. Smith's son Michael.

Company - Central Texas Dental, 200 Pleasant Road, Waco, TX 76706
Industry - Medical (Dental)
Owners - Dr. Brace Smith and Dr. Rita Anear
Number of Locations - Two (Waco and Bellmead)
Number of Employees - 20 at Waco, 15 at Bellmead
Primary Competition - A local Payroll competitor - TexPay
Current Payroll System - Unknown


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