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S3 Course Plan

Center for Sports Sponsorship and Sales

The S3 course plan is taken as part of the Bachelor of Business Administration degree.

BBA Core

Fourty-eight hours from the BBA Core form the basis of business knowledge for S3 majors. The core forms the foundation for all business majors at Baylor.

Program Tracks

As an S3 major, you may choose one of the two tracks that determine your internship with a professional team, company or agency:

  • Sales
    • Tickets (groups, season tickets, premium)
    • Corporate Partnerships & Sponsorship Activation
  • CRM & Analytics: Customer Relationship Management (CRM) & Analytics


S3 Degree Plan

I. University/BBA Core --
II. S3 Major Required Courses 15 hours

MKT 3310 - Professional Selling & Communication (Fall, Junior - permit only with Lehnus)

MKT 3325 - Consumer Behavior (Fall, Junior - permit only with Wakefield)

MKT 3330 - Marketing Research & CRM (Spring, Junior - permit only with Wakefield)

MKT 4341 - Professional Selling and Communication for Sports II (Spring, Junior)

MKT 3341 - Values Based Leadership in Sports (Fall, Senior)

MKT 4396 - Sports Marketing Internship (Summer after junior year)

III. Choose one of the following courses   3 hours

MKT 4310 - Sales Force Mgmt/Leadership* (Spring, Senior; Staff/Bill Glenn, permit only)

MKT 3320 - Advertising Principles** (Tyrha M. Lindsey-Warren)

MKT 4350 - Digital Marketing** (Tyrha M. Lindsey-Warren)

MKT 4397 - S3 Global Sports Business Analytics*** (Summer Baylor Abroad Program)

MIS 4340 - Database Management*** (Fall; Jr/Sr)

MIS 4v98 - Data Visualization*** (Spring; Jr/Sr)

MIS 4344 - Business Intelligence*** (Senior)

*Ticket Sales **Sponsorship & Media ***CRM & Analytics 
Recommended Electives
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