The Sports Sponsorship and Sales major is the only complete major in sports sales in the United States. As an S3 major, you will have career opportunities in ticket or sponsorship sales, customer relationship management (CRM) & analytics, or brand activation & sports marketing for major league teams, corporations and agencies.

"We continue to be more than impressed by the quality and experience of CRM & Analytics students from the S3 program. They have a wonderful combination of strategic intelligence and team-oriented personalities. Part of what makes them attractive to MLBAM is their ability to hit the ground running and make a difference right away. "

Dinn Mann
Executive Vice President, MLB Advanced Media

"One reason I value candidates from Baylor University is I know these students have direct experience assigning leads to reps through CRM, making customizations in the CRM, and analyzing data."

Chris Zeppenfeld
Director, Database Marketing & Analytics, Charlotte Hornets

"The Baylor S3 degree has been invaluable to my career. To graduate with experience selling tickets and packaging real-life partnerships gave me an instant leg up in the sports world. The relationships I developed with teams across the country while still in school gave me an instant network. Receiving all of these benefits in a value-based, Christian environment is an advantage you can’t put a value on."

Brian George
General Manager, Nebraska/IMG