Business Research
BaylorBusiness

Selected Research Work: Sponsored Research

Chris Blocker
Assistant Professor, Marketing
Blocker's study, "Capturing the Hearts and Minds of Consumers: Emotional Symmetry and Connection in Buyer-Seller Relationships," is funded by Baylor University's Keller Center for Research. The study examines the role of emotional intelligence (EI) within real estate agent and client interactions. It explores how varying levels of agent and consumer EI facilitate "emotional connections." The current stage of the research is data collection with plans to submit the results to a top tier journal in consumer behavior.

Gia Chevis
Assistant Professor, Accounting & Business Law
Chevis received a grant from the ConocoPhillips Faculty Sponsorship Program to enhance university programs in accounting. Chevis used the grant to fund a trip to London to research the International Financial Reporting Standards (IFRS) in preparation for her international /comparative accounting class. The grant also funded her summer research release.

Brennan Davis
Associate Professor, Marketing
Davis' study, co-authored by Christopher Carpenter of the University of California-Irvine, "Proximity of Fast-food Restaurants to Schools and Adolescent Obesity" was funded by the Robert Wood Johnson Foundation. The study found that having fast-food restaurants near schools does impact children's eating habits. The research was published in the March 2009 issue of the American Journal of Public Health. It was also voted the "Most Influential Research" by readers and subscribers of the Robert Wood Johnson Foundation Web site.

Chris Meyer
Assistant Professor, Management
Meyer and Lt. Col. Alexander Barelka of the Air Force Institute of Technology began a collaborative project in the fall 2009 semester to examine suspicion in co-located, partially distributed, and virtual teams. The goal of the project, funded by the United States Air Force and the Air Force Institute of Technology for the next three years, is to better understand the antecedents and consequences of suspicion as well as the impact of suspicion on team tasks and outcomes.

Ann Mirabito
Assistant Professor, Marketing
Mirabito completed research on the impact of the use of a service provider's photograph or strong sales messages in advertisements. The study "Is Your Picture Worth 1,000 Words?" was published in the August 2009 Keller Center Research Report. It suggests that the presence of pictures improves buyers' perceptions of an unknown service provider's quality. The research was funded by Baylor University's Keller Center for Research.

Pedro Reyes
Associate Professor, Management
Reyes received a two-year award from the Construction Industry Institute (CII) at the University of Texas at Austin to study the best practices for global procurement and materials management in the construction industry. Reyes updated CII's materials management handbook for implementation of a modern materials management program.

James Roberts
Professor, Marketing
Roberts' study, co-authored by Fernando Jaramillo, Douglas B. Grisaffe and Lawrence B. Chonko, "Examining the Impact of Servant Leadership on Salesperson's Turnover Intention," appeared in the fall 2009 issue of the Journal of Personal Selling and Sales Management, Vol. 29, No. 4. The Baylor University Research Committee awarded the Faculty Research Investment Program grant to fund the study.

Jeff Tanner
Associate Dean, Research & Faculty Development
Professor, Marketing
Tanner's study, co-authored by Mary Anne Raymond and Stacey D. Ladd, "Evaluating a Community Saturation Model of Abstinence Education: An Application of Social Marketing Strategies" appeared in Health Marketing Quarterly in 2009. The study, sponsored by Family & Youth Services Bureau with the Federal Department of Health & Human Services, documents a 50 percent improvement in reducing teen pregnancy by introducing an abstinence education program. The Saturation Model involves reaching all of the community, not just teens, in order to create a supportive culture for abstinence.

Tanner's study, co-authored by Les A. Carlson, Chris Hopkins and Mary Anne Raymond, "Reaching Parents to Prevent Adolescent Risky Behavior: Examining the Effects of Threat Portrayal and Parenting Orientation on Parental Participation Perceptions" was published in the Journal of Public Policy and Marketing in 2008. This study, funded by the Office of Population Affairs and the Department of Health & Human Services, involved studying the use of fear appeals to encourage more active parenting. It illustrated how parental style dominates how parents respond to threats to their children, such as the threat of sexually transmitted disease.

Baylor University