Keller Center Research Report - December 2016
The latest edition of the Keller Center Research Report from Baylor Business is here! The December 2016 issue is filled with insightful and helpful writing about fascinating new research in the real estate and sales industries.
She Phubbs Me, She Phubbs Me Not: Smartphones Could Be Ruining Your Love Life
The Conversation: This article was written by researcher James Roberts, professor of Marketing, about research he performed with Meredith David on "phubbing," or, "phone snubbing," and its impact on relationships.
How to Stay Secure While Shopping Online
Consumer Affairs: Randal Vaughn, professor of information systems, is quoted heavily in this article about ways shoppers can maintain security while they do their online shopping.
The Detroit News: McBrayer: Thank God for your blessings
Nov. 18, 2016
Column about gratefulness and its link to one’s level of peace, happiness, satisfaction and fulfillment cites Baylor research from March 2014 that found that people who are materialistic are more likely to be depressed and unsatisfied, in part because they find it harder to be grateful for what they have. Lead author was Jo-Ann Tsang, Ph.D., associate professor of psychology and neuroscience in Baylor’s College of Arts and Sciences, and co-author James A. Roberts, Ph.D., The Ben H. Williams Professor in Marketing in Baylor’s Hankamer School of Business.
A Better Life with Dr. Sanjay Gupta
A Better Life: CNN’s chief medical correspondent Sanjay Gupta uses Baylor research by professor of Marketing, James Roberts, on cellphone addiction.
Smartphone Addiction: 3 Personality Traits That Make You More Likely to Compulsively Check Your Phone
Medical Daily: This article penned by James A. Roberts, professor of Marketing, about cell phone addiction includes insights from his research.
Keys to Success Part 3: Salesforce Retention
Direct Selling News: Research on marketing and sales by Andrea Dixon, professor of marketing and the executive director for Baylor's Center for Professional Selling at the Hankamer School of Business, is referenced in this article about salesforce retention.
Six Questions to Assess If You May Be “Addicted” to Social Media
Psych Central: The Ben H. Williams Professor of Marketing, James A. Roberts, is the expert source cited in this column about how excessive usage of social media can cause damage to peoples' relationships.
Are You Addicted to Social Media? Six Questions
Science Daily: The Ben H. Williams Professor of Marketing, James A. Roberts, has research referenced in this article about social media addition.
Baylor Professor’s Study Examines Our Obsession With Smartphones
Waco Tribune-Herald: This local feature reviews James A. Roberts, The Ben H. Williams Professor of Marketing at Baylor's Hankamer School of Business, became interested in researching whether cellphone addiction is a similar behavior addiction to substances such as alcohol or tobacco.