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How to Overcome Recruiter Cold Call Resistance
[12/15/2014]
Recruiter.com: Article about “cold call reluctance” and the specific psychological fear that fuels the reluctance cites research from the Keller Center for Research in Baylor’s Hankamer School of Business that found 12 types of sales call reluctance that could undermine the effectiveness of salespeople or agency recruiters.
(FULL STORY)

Rising cellphone use hurts young people, experts say
[12/15/2014]
Times Colonist: Column about the dangers of being a cellphone junkie mentions a recent study on cellphone addiction by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. Roberts found that women spent an average of 10 hours per day and men nearly eight on their electronic devices.
(FULL STORY)

Baylor Professor’s New Research Geared to Keep Women from Fleeing IT Profession
[12/12/2014]
For years, employers and experts have been trying to reverse the exodus of women from information technology positions. They're failing.
(FULL STORY)

Happy, Happy, Happy
[12/11/2014]
Shawn Achor researches how people can re-wire their brain to be happier. He says there are two things that accelerate the brain toward growth – the perception of progress and seeing the finish line as being close.
(FULL STORY)

Retirement Planning and Social Security Claims for the Non-Traditional
[12/11/2014]
The decision on how and when to claim Social Security benefits is a large financial decision in a person’s life. Many claimants are uninformed, and therefore, aren’t making the best financial decision for his or her family. Finance Professor and Pat and Thomas R. Powers Chair in Investment Management William Reichenstein decided to lend his expertise and help those maneuvering the complexities of retirement planning.
(FULL STORY)

When Discounting Is Bad for Business, and How Marketing Can Help
[12/9/2014]
The Huffington Post: Column by Vala Afshar, chief marketing officer with Extreme Networks, and Jeff Tanner, Ph.D., professor of marketing at Baylor’s Hankamer School of Business and author of “Analytics & Dynamic Customer Strategy: Big Profits from Big Data,” about data-driven scientific marketing that can help businesses readily see results. However, not all companies are yet taking advantage of the data. Tanner provides a real example of a business that posed a marketing hypothesis – in this case one that went against conventional discounting wisdom – set up an experiment and received great data to validate the hypothesis and improve the business.
(FULL STORY)

Put down that phone! ‘Technoference’ may be hurting your relationship
[12/5/2014]
NBC’s Today Show: This article incorporates findings from a study by James Roberts, Ph.D., holder of The Ben H. Williams Professorship in Marketing in Baylor’s Hankamer School of Business, revealing that paying too much attention to a cellphone could ruin relationships with loved ones and friends. “Cell phone attachment is positively related to an increase in stress and anxiety and even depression,” Roberts said.
(FULL STORY)

Are Gadget-Free Bedrooms the Secret to a Happy Relationship?
[12/3/2014]
New York Times: Article about the negative effects that technology can have on interpersonal relationships references a study by James Roberts, Ph.D., The Ben H. Williams Professorship in Marketing in Baylor’s Hankamer School of Business, which found that paying too much attention to a cellphone could ruin relationships with loved ones and friends. “Phubbing your significant other by giving precedence to your phone activities over paying attention to your significant other is a path to strained relationships,” Roberts said.
(FULL STORY)

Thanksgiving and Gratitude: The Science of Happier Holidays
[11/28/2014]
The Wall Street Journal: During the holidays, it’s easy to get caught up in spending and materialism. But a Baylor University finds that materialistic people are less satisfied with life and suffer higher levels of anxiety, depression and substance abuse. Jo-Ann Tsang, Ph.D., associate professor of psychology and neuroscience in Baylor’s College of Arts & Sciences, surveyed 246 undergraduate students to measure their levels of materialism, life satisfaction and gratitude. Study co-author was James Roberts, Ph.D., holder of The Ben H. Williams Professorship in Marketing in Baylor’s Hankamer School of Business. The study was published in the journal Personality and Individual Differences.
(FULL STORY)

The New Era of Marketing: Adaptive Customer Engagement
[11/23/2014]
The Customer Edge: Jeff Tanner, Ph.D., professor of marketing in Baylor’s Hankamer School of Business, is quoted in this article addressing the “new era” in marketing, specifically, the move away from marketing campaigns and the focus on adaptive customer engagement. “If we’re going to listen, we want to do that so we know what the next thing is to say,” Tanner said. “And it’s not always, ‘Buy this!’ … It’s got to be that longer-term conversation that extends well beyond the transaction.”
(FULL STORY)


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