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Sales and Marketing – It’s Complicated But Does It Have To Be?
[10/10/2014]
The Customer Edge: (Audio link included) Historically, the relationship between sales and marketing has been tumultuous, with both sides playing the “blame game” and pointing fingers on the reasons for lost revenue. This article cites – and links to – a podcast interview featuring Jeff Tanner, Ph.D., professor of marketing in Baylor University’s Hankamer School of Business. Tanner, who helps lead the Baylor Business Collaboratory, was interviewed by Bonnie D. Graham, host of “The Customer Edge with Game-Changers” as part of a panel to discuss how sales and marketing professionals can coexist.
(FULL STORY)

Gambling States Addicted to Easy Money
[9/25/2014]
USA TODAY: A USA TODAY editorial on states that rely on gambling revenue mentions a 2011 study by Earl Grinols, Ph.D., Distinguished Professor of Economics in Baylor’s Hankamer School of Business, who examined the social costs of gambling and reported that the cost of one compulsive gambler on society is about $9,393 per year.
(FULL STORY)

How America Shops Now
[9/25/2014]
Yahoo!/Consumer Reports: After seven years of belt-tightening, Americans are showing new optimism, according to a study by the Consumer Reports National Research Center, which serves as the centerpiece of this article. James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, was interviewed for this story regarding the spending habits of Americans.
(FULL STORY)

How to Stop Looking at Your Phone All the Time
[9/25/2014]
Refinery 29: A story and slide show identifying ways people can break away from their cellphones references research published in the Journal of Behavioral Addictions by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. The research found that female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. Out of 164 students surveyed in the study, 60 percent claimed to feel addicted to their phones.
(FULL STORY)

Are you addicted to your cell phone? Consumer behavior expert Dr. James Roberts explains
[9/22/2014]
WTIP-FM: Radio interview with James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, about his study that examines cellphone addiction. Roberts talks in depth about the study and how cellphone use affects areas like academics and relationships. The study found that female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. Roberts explains how people are not addicted to their cellphones but the activity available through cellphones.
(FULL STORY)

Assistant Professor’s Study on Food Service Goes Viral
[9/22/2014]
When Emily Hunter, assistant professor of Management and Entrepreneurship started working on, The Waiter Spit in My Soup! Antecedents of Customer-Directed Counterproductive Work Behavior, with her adviser and mentor Lisa Penney, associate professor in the Psychology Department at the University of Houston, she never expected it to get much exposure. By Sept. 5, just two months after the article was published online in the Human Performance journal, a variety of news outlets from Fox News to The Today Show picked up their article and ran stories on their findings.
(FULL STORY)

Pinched Consumers Going on Saving Spree, Looking for Deals
[9/22/2014]
Chicago Tribune: Personal finance article originally in The Dallas Morning News about how today’s consumer is more prudent and less inclined to go on rampant spending sprees is picked up by numerous national papers, including the Chicago Tribune. The article quotes James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. “We really are a little bit scared — memories of how catastrophic it was and how much worse it could have been in 2007-2008,” Roberts said. “I think we all still see an economy that we don’t trust — that the other shoe’s going to drop.”
(FULL STORY)

Digital Media Transforming our Funerals, Memorials
[9/21/2014]
The Waco Tribune-Herald: Article about how technology and the explosion of social media are shaping how people share loss and remember the departed. Quoted in the article are Jim Moshinskie, Ph.D., part-time lecturer in information systems in Baylor’s Hankamer School of Business, who is president of OakCrest Funeral Home, and Candi Cann, Ph.D., assistant professor of religion in the Baylor Interdisciplinary Core in the Honors College, who writes about the dynamics of online grief and memorials in her book “Virtual Afterlives: Grieving the Dead in the Twenty-first Century.”
(FULL STORY)

College Students and Cellphones
[9/14/2014]
America Weekend: AUDIO: Research published in the Journal of Behavioral Addictions by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, found female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. Out of 164 students surveyed in the study, 60 percent claimed to feel addicted to their phones.
(FULL STORY)

Pinched Consumers Going on Saving Spree, Looking for Deals
[9/14/2014]
The Dallas Morning News: Rampant spending isn’t dead, but today’s consumer is more prudent, looking for ways to save money, buying cheaper brands and spending a larger share of income on necessities, according to this article in The Dallas Morning News that quotes James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. “We really are a little bit scared — memories of how catastrophic it was and how much worse it could have been in 2007-2008,” Roberts said. “I think we all still see an economy that we don’t trust — that the other shoe’s going to drop.”
(FULL STORY)


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