5 Tips to Improve Writing in Online Classes
U.S. News & World Report: This article references 2014 research by James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, which showed college students spend an average of 8-10 hours per day on their mobile phones.
Students at Baylor’s Center for Professional Selling Engage in a Day-long Sell-off Competition
Baylor Lariat: Students at Baylor University’s Center for Professional Selling converged at the Paul L. Foster Campus for Business & Innovation Friday for a day-long sell-off competition. The annual in-house competition challenges those majoring in professional selling at Baylor by placing them in a mock sales meeting with a company executive playing the role of a company CEO.
Chipotle in Waco to Stay Open While Chain Polishes Image in Wake of E. Coli Outbreak
Waco Tribune-Herald: James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, is quoted as an expert in this story regarding Chipotle’s attempts to rebuild its image and its brand following an E. coli outbreak. “Once the public gets the idea your food is not safe, it’s a hard road back,” Roberts said. “Loyal customers will save Chipotle. They are so in love with the restaurant that they are willing to give it a second chance. But they’ve got to make sure they don’t mess up again.”
Professors Go Above and Beyond to Serve Doctoral Students
One of the key areas of focus for the Hankamer School of Business is to provide principled leadership and service guided by Christian commitment. Professors and students alike strive to be servant leaders. Marketing Department Professor and Chair Chris Pullig answered the call to servant leadership.
3 Ways to Stop Your Friends from Phone Snubbing
THE LIST: Video included: THE LIST, a nationally syndicated pop culture news show, produced this segment about phubbing – “phone snubbing” – and featured research from Baylor’s Hankamer School of Business, which found that phubbing can damage romantic relationships. Study co-authors are James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing, and Meredith David, Ph.D., assistant professor of marketing.
What Shopping Addiction Really Looks Like — and How to Quit
TIME: James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, is quoted as an expert in this story about shopping addiction. Roberts is known for his research on consumerism. “If finding a good bargain, whether online or at a flea market, brings you intense pleasure, that’s a warning sign,” Roberts said. “And on the flip side, investigate whether you suffer from withdrawal, feeling antsy and irritable if you don’t have a chance to check your bids on eBay.”
Retailers Weigh the Wisdom of Opening on Thanksgiving
Waco Tribune-Herald: James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, is a featured expert in this story about retailers opening their doors on Thanksgiving Day. Roberts said he thinks business leaders who choose not to open on Thanksgiving Day believe that, in the long run, their decision will resonate with the masses. “They think people will say, ‘I like to patronize that business because I agree with the principles of protecting Sundays or the sanctity of being with friends and family on Thanksgiving,’ ” he said. “Of course, there is another side to the story. A lot of people will be shopping on Thursday, and you run the risk of losing those sales.”
How Much Time Do Families Really Spend on Their Cellphones?
ABC's Good Morning America: James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, is the featured expert in this “Good Morning America” segment with ABC reporter Mara Schiavocampo addressing families and their use of cellphones. The story centers on a Philadelphia family of four, who allowed their cellphone use to be tracked for a week. Tracking was done using video cameras and a smartphone app. Roberts, known nationally and internationally for his research on smartphone addiction and its effects, flew to Philadelphia to film the segment, in which he meets with the family to discuss their smartphone habits and shares tips to help them curb their use and break away from the pull of technology.
D.A.R.E. to Keep Kids Off Tech
The Daily Beast: This article references a study by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing, and Chris Pullig, Ph.D., professor and chair of the marketing department in Baylor’s Hankamer School of Business. The study found that emotional instability, introversion and materialism are significantly associated with cellphone addiction in teenagers and adults. “It’s not something we’re going to go cold turkey on,” Roberts said. “What we really have to do is carve out some rules to this game. There’s got to be times when we don’t use our smartphones, we’ve got to limit the amount of time we use on our smartphones.”
Does Religion Make Us Worse People?
The Huffington Post: Article about parents who return to return to their faith communities in hopes of instilling religious values into their children. The article references a 2012 study by Baylor researchers Marjorie Cooper, Ph.D., and Chris Pullig, Ph.D., who found that narcissistic religious students were not more ethical in their decision-making than those not involved in organized religion. Pullig is professor and chair of marketing in Baylor’s Hankamer School of Business. Cooper is a professor of marketing in Hankamer.