Yet Another Reason Advertisers Should Embrace Body Diversity
The Huffington Post: New research by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, is the focus of this The Huffington Post article addressing whether a model’s body size in an advertisement affects a consumer’s purchase. Roberts’ research found that marketers and advertisers who default to the “thin ideal” – the belief that thinner is better – could be alienating up to 70 percent of their audience. The article is part of The Huffington Post’s “Social Science Made Simple” series.
A Consumer Dilemma: More Kale or Less Cake?
As time goes on, more and more people are monitoring their food consumption in an attempt to lose weight or improve their overall health. But, should consumers focus on avoiding unhealthy foods or on eating more healthy foods? After seeing countless articles and headlines with titles such as “Foods You Should Avoid at All Costs” and “Best Foods for Your Health,” Assistant Professor of Marketing Meredith E. David wanted to find out for herself.
Study: Hey, Advertising and Marketing Pros! Before You ‘Go Thin,’ Think Again
Here’s the skinny: Not all women will buy products because the models in the advertisements are thin, according to a new study of a diverse group of 239 women by a Baylor University marketing professor.
Smartphone Separation Anxiety: How Bad is Your Nomophobia?
NBC’s TODAY Show: “Nomophobia” (no-mobile-phone-phobia) – that anxious feeling when you are without your smartphone – was the subject of NBC reporter Erica Hill’s story for Thursday’s TODAY Show, which features James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. Roberts, whose research on cellphone addiction has made national and international news for many months, was interviewed as an expert source. He said, “Cellphones are becoming a more integral part of our life, and as they have become more portable, as they become more multifunctional, we find more ways to become attached to them, if not addicted.” Several of Roberts’ tips, as well as his research, which found that male and female college students spend an average of 8-10 hours per day on their mobile devices, respectively, were also included in the piece.
2015’s Mayweather vs. Pacquiao by the Numbers
Wallet Hub: Kirk Wakefield, Ph.D., the Edwin W. Streetman Professor of Retail Marketing in Baylor’s Hankamer School of Business, is quoted as an expert source regarding the popularity of boxing, compared to other sports – football and soccer, specifically. “Given the rise of soccer in popularity among millennials, if the NFL does not adapt to the culture and properly assess the risks of the sport, it may end up where boxing is today. Of course, we are talking over the course of decades.”
Baylor Class Urges Marketing Outreach to Keep Young Professionals in Waco
Waco Tribune-Herald: Baylor students and professors are brainstorming ways to market Waco to young professionals. At a Waco City Council work session, six students of Todd Finch, part-time lecturer of marketing in Baylor’s Hankamer School of Business, pitched ideas for a campaign to keep young professionals in town after they graduate from Waco’s colleges. Sophomore Taylor Dick, junior Savannah Batista and Waco Mayor Malcolm Duncan are quoted.
ProSales Takes Top Team and Individual Honors in National Competition
Baylor’s Professional Selling program (Baylor ProSales) finished 4th overall, out of 67 universities, in the National Collegiate Sales Competition (NCSC) at Kennesaw State University.
Baylor ProSales Finishes Third in Western States Collegiate Sales Competition
Baylor’s Professional Selling program (Baylor ProSales) finished 3rd overall in the Western States Collegiate Sales Competition (WSCSC). ProSales seniors, Katie Simutis and Lindsey Regan, alongside ProSales junior, Pearson Brown lead Baylor to this top finish.
Business Students to Present Plan to Waco City Council
On Tuesday May 5, six Baylor Business students will present a marketing plan to the Waco City Council at 3:00 p.m. The presentation will be televised on the Waco City Cable Channel.
Baylor University Business Student Takes Second Place in National Selling Competition
Baylor University senior Kelsey Mann was named runner-up in the national Sales Student of the Year Award competition held by the American Marketing Association (AMA) and the University Sales Center Alliance (USCA).