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ProSales Students Gain Invaluable Experience at Top Gun Training Retreat
[9/15/2014]
The Hankamer School of Business Center for Professional Selling hosted its Top Gun Training Program in Dallas on Aug. 22-24. The two-and-a-half-day professional development retreat for ProSales students involves a series of workshops that give students the opportunity to engage with more than 50 executives.
(FULL STORY)

College Students and Cellphones
[9/14/2014]
America Weekend: AUDIO: Research published in the Journal of Behavioral Addictions by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, found female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. Out of 164 students surveyed in the study, 60 percent claimed to feel addicted to their phones.
(FULL STORY)

Pinched Consumers Going on Saving Spree, Looking for Deals
[9/14/2014]
The Dallas Morning News: Rampant spending isn’t dead, but today’s consumer is more prudent, looking for ways to save money, buying cheaper brands and spending a larger share of income on necessities, according to this article in The Dallas Morning News that quotes James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. “We really are a little bit scared — memories of how catastrophic it was and how much worse it could have been in 2007-2008,” Roberts said. “I think we all still see an economy that we don’t trust — that the other shoe’s going to drop.”
(FULL STORY)

Phone addiction 'an increasingly realistic possibility,' study finds
[9/11/2014]
WTOP-FM (Washington, D.C.): Research published in the Journal of Behavioral Addictions by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, found female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. Out of 164 students surveyed in the study, 60 percent claimed to feel addicted to their phones.
(FULL STORY)

Baylor Students Win Commercial Competition
[9/5/2014]
KWTX-TV: VIDEO LINK: Students Laura Cade, Alexa Charpentier, Collin Simpson and Daniel Knight recently had a unique opportunity when they won a competition in Professor Kirk Wakefield’s Sports Sponsorship and Sales Program class in Baylor's Hankamer School of Business. Ideas from their comprehensive marketing campaign for FOX Sports Southwest have been made into a commercial that will air to promote the network’s Football Friday show.
(FULL STORY)

Students ‘addicted to mobile phones’: Some spending up to ten hours a day texting, emailing and on social media
[9/1/2014]
UK Daily Mail: According to a new study by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. “As cellphone functions increase, addictions to this seemingly indispensable piece of technology become an increasingly realistic possibility,” Roberts said.
(FULL STORY)

New Evidence of Mobile Phone Addiction in Students
[8/29/2014]
Inside Higher Ed: According to a new study by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. “As cellphone functions increase, addictions to this seemingly indispensable piece of technology become an increasingly realistic possibility,” Roberts said.
(FULL STORY)

Power of the Customer
[8/21/2014]
TERADATA: Jeff Tanner, Ph.D., professor of marketing in Baylor University’s Hankamer School of Business, is quoted in this article about the power of the customer in the marketplace and how businesses should use data to better understand, serve and build relationships with their customers. “We’ve had centuries of managers who had to make decisions without solid information, and so we’ve come to value things like action over reflection that aren’t necessarily, when you have the data, the best things for the organization,” Tanner says.
(FULL STORY)

How Should the NFL Deal with Bad Publicity?
[8/8/2014]
AUDIO LINK INCLUDED: MarketWatch.com, a division of The Wall Street Journal, interviews Kirk Wakefield, Ph.D., The Edwin W. Streetman Professor of Retail Marketing and executive director of the Center for Sports Sponsorship & Sales (S3) in Baylor's Hankamer School of Business, about how the NFL should handle bad publicity considering the safety of its programs. He advises that the NFL should be proactive in letting the public know what they’re doing to improve safety for players.
(FULL STORY)

Where Did All the Entry-Level Jobs Go?
[8/5/2014]
Wall Street Journal: VIDEO INCLUDED: Andrea Dixon, Ph.D., The Frank M. And Floy Smith Holloway Professor of Marketing and executive director of the Keller Center for Research and the Center for Professional Selling in Baylor’s Hankamer School of Business, was interviewed for this article about the change in climate for entry-level jobs. Dixon shared the successes of Baylor’s Center for Professional Selling and how it trains and equips new graduates to step into high-impact, high-paying sales careers in companies such as Humana Inc., Oracle Corp. and 3M Co. The readiness and preparedness of these students presents a cost savings to employers.
(FULL STORY)


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