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Self-Beliefs Shape What Luxury Means to Us
[9/4/2017]
Phys.org: Marketing professor JaeHwan Kwon contributed to a study in which he researched whether a consumer's self-theories impact their perception of luxury brand values.
(FULL STORY)

Building a Winning Sales Presentation
[9/1/2017]
Charles Fifield, MBA


Delivering an effective sales presentation to a prospective real estate client will impact attaining your desired outcome for most client interactions.
(FULL STORY)

Do Past Preferences Indicate Future Selections?
[9/1/2017]
Kate Barasz, PhD, Tami Kim, PhD Candidate, and Leslie K. John, PhD


Predicting others' preferences can result in a distinct advantage for a salesperson, especially through creating choice sets based on clients' implicit and explicit wants and needs. Oftentimes, these predictions must be made with almost no information about the client's preferences, so the salesperson may have to rely on previously observed behaviors.
(FULL STORY)

Friends vs. Strangers: How Closeness Impacts Social Sharing
[9/1/2017]
David Dubois, PhD, Andrea Bonezzi, PhD, and Matteo De Angelis, PhD


The art of being a successful real estate agent largely depends on the need to interact socially. How you interact with your own clients indeed effects their opinion of the services you provide and ultimately shape their opinions about you or your company.
(FULL STORY)

INSIDER: Fearless Public Speaking
[9/1/2017]
Courtney A. Harris, MBA Candidate


In his book, Fearless Public Speaking, Patrick King explains exactly what it takes for you to confidently prepare for a talk or presentation and command the stage once you're there.
(FULL STORY)

INSIDER: Shiftability
[9/1/2017]
Luke Smith, MBA


Throughout our daily lives, we have many options. We can change our jobs, our bosses, our cities, and try endless news sales methods. However, unless we undergo personal transformation ourselves, external changes will not propel us where we want to go or help us become who we need to be.
(FULL STORY)

Looking Back: Key Themes in Sales Research
[9/1/2017]
Keith A. Richards, PhD, Wyatt Schrock, PhD, Yanhui Zhao, PhD, and Douglas E. Hughes, PhD


In every field of study, there are moments when looking back helps us better understand where we are now and the path forward. In an effort to uncover key takeaways for salespeople, we reviewed the lessons gleaned from the past 35 years of sales research.
(FULL STORY)

Even If You Don't Know What Phubbing Is, You're Probably Doing It
[8/14/2017]
PopSugar: The focus of this piece is on research by professors of marketing James Roberts and Meredith David on "phone snubbing," or "phubbing," and its detrimental impact on romantic relationships.
(FULL STORY)

Video: 'Phubbing' Is Destroying Your Relationships
[7/12/2017]
Huffington Post: This clip covers research by marketing professors James Roberts and Meredith David on relationships and "phone snubbing," or "phubbing."
(FULL STORY)

Audio: Phone Snubbing or Phubbing Damaging Relationships
[6/28/2017]
KSL-AM (Salt Lake City, UT): This radio story reviews research by professors of marketing, James Roberts and Meredith David, about "phone snubbing," or "phubbing."
(FULL STORY)


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