The Impact of Bystander Video from Smartphones
Houston Public Media: Story about people using cellphones to record such events as shootings and arrests quotes Baylor University researcher Jim Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. Roberts says a new social trend is that people are choosing to record provocative events rather than intervene. “We’re going beyond one step of being just apathetic bystanders...to what I call ‘cruel voyeurs,’” Roberts says.
Professional Selling Program Recognized by Sales Education Foundation
The Sales Education Foundation (SEF) named Baylor’s Professional Selling program to their list of Top University Sales Programs for the sixth year in a row
3 Unexpected Ways to Help Your Kids Be Mindful About Screen Time
The Huffington Post: Article includes three experts' viewpoints on family technology use. Quoted is Jim Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. Roberts, author of “Too Much of a Good Thing: Are You Addicted to Your Smart Phone?”, suggests tech-free zones of the house and times of the day – for everyone – so that cellphone use does not interfere with family relationships.
Surprising Links between Gratefulness, Money and Happiness
Psychology Today: If you feel thankful and grateful in general, you're more likely to experience happiness than people who are more focused on their material wealth and possessions, according to a recent study led by James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. But when people who are more materialistic have an experience that causes them to feel gratitude in some form, their level of happiness rises. The research was published in The Journal of Positive Psychology.
10 Ways Your Smartphone is Making You Fat
Active Beat: A recent Baylor University study reports that female college students spend 10 hours daily on their smartphones, while men spend roughly 8 hours. According to the article, the time we spend on our phones is preventing us from doing more beneficial activities, like working out.
Yet Another Reason Advertisers Should Embrace Body Diversity
The Huffington Post: New research by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, is the focus of this The Huffington Post article addressing whether a model’s body size in an advertisement affects a consumer’s purchase. Roberts’ research found that marketers and advertisers who default to the “thin ideal” – the belief that thinner is better – could be alienating up to 70 percent of their audience. The article is part of The Huffington Post’s “Social Science Made Simple” series.
A Consumer Dilemma: More Kale or Less Cake?
As time goes on, more and more people are monitoring their food consumption in an attempt to lose weight or improve their overall health. But, should consumers focus on avoiding unhealthy foods or on eating more healthy foods? After seeing countless articles and headlines with titles such as “Foods You Should Avoid at All Costs” and “Best Foods for Your Health,” Assistant Professor of Marketing Meredith E. David wanted to find out for herself.
Study: Hey, Advertising and Marketing Pros! Before You ‘Go Thin,’ Think Again
Here’s the skinny: Not all women will buy products because the models in the advertisements are thin, according to a new study of a diverse group of 239 women by a Baylor University marketing professor.
Smartphone Separation Anxiety: How Bad is Your Nomophobia?
NBC’s TODAY Show: “Nomophobia” (no-mobile-phone-phobia) – that anxious feeling when you are without your smartphone – was the subject of NBC reporter Erica Hill’s story for Thursday’s TODAY Show, which features James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. Roberts, whose research on cellphone addiction has made national and international news for many months, was interviewed as an expert source. He said, “Cellphones are becoming a more integral part of our life, and as they have become more portable, as they become more multifunctional, we find more ways to become attached to them, if not addicted.” Several of Roberts’ tips, as well as his research, which found that male and female college students spend an average of 8-10 hours per day on their mobile devices, respectively, were also included in the piece.
2015’s Mayweather vs. Pacquiao by the Numbers
Wallet Hub: Kirk Wakefield, Ph.D., the Edwin W. Streetman Professor of Retail Marketing in Baylor’s Hankamer School of Business, is quoted as an expert source regarding the popularity of boxing, compared to other sports – football and soccer, specifically. “Given the rise of soccer in popularity among millennials, if the NFL does not adapt to the culture and properly assess the risks of the sport, it may end up where boxing is today. Of course, we are talking over the course of decades.”