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Baylor Business Students Shine at Sales Decathlon
[10/14/2014]
Three professional selling students in Baylor’s Hankamer School of Business earned six top finishes and placed in the top 10 at an Oct.4 sales decathlon at Northern Illinois University.
(FULL STORY)

Sales and Marketing – It’s Complicated But Does It Have To Be?
[10/10/2014]
The Customer Edge: (Audio link included) Historically, the relationship between sales and marketing has been tumultuous, with both sides playing the “blame game” and pointing fingers on the reasons for lost revenue. This article cites – and links to – a podcast interview featuring Jeff Tanner, Ph.D., professor of marketing in Baylor University’s Hankamer School of Business. Tanner, who helps lead the Baylor Business Collaboratory, was interviewed by Bonnie D. Graham, host of “The Customer Edge with Game-Changers” as part of a panel to discuss how sales and marketing professionals can coexist.
(FULL STORY)

Baseball is Dying? Don’t Be Stupid
[10/8/2014]
Forbes: Article that disputes the claim that baseball is dying in America quotes Kirk Wakefield, Ph.D., The Edwin W. Streetman Professor of Retail Marketing and executive director of Sports and Entertainment Marketing at Baylor's Hankamer School of Business, from a Variety article about declining ratings for the NFL.
(FULL STORY)

Your Brain On: Your iPhone
[10/8/2014]
Shape: Article on how iPhones affect the brain that mentions recent research by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, which found that female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on the devices.
(FULL STORY)

How America Shops Now
[9/25/2014]
Yahoo!/Consumer Reports: After seven years of belt-tightening, Americans are showing new optimism, according to a study by the Consumer Reports National Research Center, which serves as the centerpiece of this article. James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, was interviewed for this story regarding the spending habits of Americans.
(FULL STORY)

How to Stop Looking at Your Phone All the Time
[9/25/2014]
Refinery 29: A story and slide show identifying ways people can break away from their cellphones references research published in the Journal of Behavioral Addictions by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. The research found that female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. Out of 164 students surveyed in the study, 60 percent claimed to feel addicted to their phones.
(FULL STORY)

Four Women Professors Honored With Distinguished Awards
[9/18/2014]
Women In Academia: Andrea Dixon, Ph.D., The Frank M. and Floy Smith Holloway Endowed Professor in Marketing in Baylor’s Hankamer School of Business, is featured in an article highlighting four outstanding female college professors who received national awards this year. Dixon was awarded the 2014 Excellence in Teaching Award from the American Marketing Association Sales SIG.
(FULL STORY)

The NFL’s Biggest Challenge? Keeping Younger Viewers
[9/17/2014]
Variety: The average audience between 18 and 49 for NFL broadcasts across CBS, Fox, NBC, ESPN and the NFL Network has declined by about 10.6 percent over the last four seasons, according to this article which quotes Kirk Wakefield, Ph.D., The Edwin W. Streetman Professor of Retail Marketing and executive director of Sports and Entertainment Marketing at Baylor's Hankamer School of Business. “This segment is not passionate about the NFL like older age groups,” Wakefield said. “The social status of NFL teams and players may be deteriorating compared to other pastimes or interests that are more personally engaging.”
(FULL STORY)

ProSales Students Gain Invaluable Experience at Top Gun Training Retreat
[9/15/2014]
The Hankamer School of Business Center for Professional Selling hosted its Top Gun Training Program in Dallas on Aug. 22-24. The two-and-a-half-day professional development retreat for ProSales students involves a series of workshops that give students the opportunity to engage with more than 50 executives.
(FULL STORY)

College Students and Cellphones
[9/14/2014]
America Weekend: AUDIO: Research published in the Journal of Behavioral Addictions by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, found female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. Out of 164 students surveyed in the study, 60 percent claimed to feel addicted to their phones.
(FULL STORY)


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