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Can Money Buy Us Happiness?
[2/19/2015]
U.S. News & World Report: The adage “money can’t buy you happiness” may have some exceptions. According to this article, there are a few purchases that can lift consumer’s spirits. James Roberts, The Ben H. Williams Professor of Marketing at Baylor’s Hankamer School of Business, is quoted saying the thrill of purchases are short-lived while paying for experiences allows one to “savor the memories…for a lifetime.”
(FULL STORY)

Are You Addicted to Your Smartphone?
[2/18/2015]
Wall Street Journal This Morning: AUDIO: Hosts of the radio program, Wall Street Journal This Morning, discuss the Yahoo! Tech column by James Roberts, The Ben H. Williams Professor of Marketing at Baylor’s Hankamer School of Business, that walks readers through the six signs of smartphone addiction. At the end of the column, readers are asked to consider 12 statements to gauge whether they’ve reached (or surpassed) the “tipping point” of smartphone addiction. Roberts is widely recognized for his research on consumerism and cellphone addiction.
(FULL STORY)

Super Bowl Ads Win by Playing to Viewers' Emotions, Experts Say
[1/28/2015]
Pittsburgh (PA) Tribune-Review: Kirk Wakefield, Ph.D., The Edwin W. Streetman Professor of Retail Marketing in Baylor’s Hankamer School of Business, is quoted as an expert source in this article examining the impact of emotional and celebrity advertising during the Super Bowl. Celebrities offer a way to establish a quick connection without spending 30 to 60 seconds teasing out a story, Wakefield explained.
(FULL STORY)

iPhone Separation Anxiety is Really a Thing, Researchers Say
[1/12/2015]
Network World: Article on research that shows that cellphone separation can have negative physical and mental effects on iPhone users references a 2014 Baylor study that found that women college students spend an average of 10 hours a day on their cellphones, and men almost eight hours. “That’s astounding,” said James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. “As cellphone functions increase, addictions to this seemingly indispensable piece of technology become an increasingly realistic possibility.”
(FULL STORY)

Where Does CRM Go from Here?
[1/1/2015]
CRM Magazine: Article about customer relationship management quotes Jeff Tanner, Ph.D., professor of marketing and executive director of Baylor Business Collaborative in the Hankamer School of Business, about predictions for shifts in 2015 in sales, marketing and customer service. Tanner says that “businesses have been emphasizing the wrong technology and incentivizing the wrong behaviors. We've been promising that technology would empower salespeople, but that hasn't happened. CRM is still mostly used as a management tool.”
(FULL STORY)

Pair that tweets together, stays together?
[12/18/2014]
The Houston Chronicle: Article originally published Dec. 3 in the New York Times about the negative effects that technology can have on interpersonal relationships references a study by James Roberts, Ph.D., The Ben H. Williams Professorship in Marketing in Baylor’s Hankamer School of Business, which found that paying too much attention to a cellphone could ruin relationships with loved ones and friends. “Phubbing your significant other by giving precedence to your phone activities over paying attention to your significant other is a path to strained relationships,” Roberts said.
(FULL STORY)

Rising cellphone use hurts young people, experts say
[12/15/2014]
Times Colonist: Column about the dangers of being a cellphone junkie mentions a recent study on cellphone addiction by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. Roberts found that women spent an average of 10 hours per day and men nearly eight on their electronic devices.
(FULL STORY)

When Discounting Is Bad for Business, and How Marketing Can Help
[12/9/2014]
The Huffington Post: Column by Vala Afshar, chief marketing officer with Extreme Networks, and Jeff Tanner, Ph.D., professor of marketing at Baylor’s Hankamer School of Business and author of “Analytics & Dynamic Customer Strategy: Big Profits from Big Data,” about data-driven scientific marketing that can help businesses readily see results. However, not all companies are yet taking advantage of the data. Tanner provides a real example of a business that posed a marketing hypothesis – in this case one that went against conventional discounting wisdom – set up an experiment and received great data to validate the hypothesis and improve the business.
(FULL STORY)

Put down that phone! ‘Technoference’ may be hurting your relationship
[12/5/2014]
NBC’s Today Show: This article incorporates findings from a study by James Roberts, Ph.D., holder of The Ben H. Williams Professorship in Marketing in Baylor’s Hankamer School of Business, revealing that paying too much attention to a cellphone could ruin relationships with loved ones and friends. “Cell phone attachment is positively related to an increase in stress and anxiety and even depression,” Roberts said.
(FULL STORY)

Are Gadget-Free Bedrooms the Secret to a Happy Relationship?
[12/3/2014]
New York Times: Article about the negative effects that technology can have on interpersonal relationships references a study by James Roberts, Ph.D., The Ben H. Williams Professorship in Marketing in Baylor’s Hankamer School of Business, which found that paying too much attention to a cellphone could ruin relationships with loved ones and friends. “Phubbing your significant other by giving precedence to your phone activities over paying attention to your significant other is a path to strained relationships,” Roberts said.
(FULL STORY)


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