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How to Stop Looking at Your Phone All the Time
[9/25/2014]
Refinery 29: A story and slide show identifying ways people can break away from their cellphones references research published in the Journal of Behavioral Addictions by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. The research found that female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. Out of 164 students surveyed in the study, 60 percent claimed to feel addicted to their phones.
(FULL STORY)

Four Women Professors Honored With Distinguished Awards
[9/18/2014]
Women In Academia: Andrea Dixon, Ph.D., The Frank M. and Floy Smith Holloway Endowed Professor in Marketing in Baylor’s Hankamer School of Business, is featured in an article highlighting four outstanding female college professors who received national awards this year. Dixon was awarded the 2014 Excellence in Teaching Award from the American Marketing Association Sales SIG.
(FULL STORY)

The NFL’s Biggest Challenge? Keeping Younger Viewers
[9/17/2014]
Variety: The average audience between 18 and 49 for NFL broadcasts across CBS, Fox, NBC, ESPN and the NFL Network has declined by about 10.6 percent over the last four seasons, according to this article which quotes Kirk Wakefield, Ph.D., The Edwin W. Streetman Professor of Retail Marketing and executive director of Sports and Entertainment Marketing at Baylor's Hankamer School of Business. “This segment is not passionate about the NFL like older age groups,” Wakefield said. “The social status of NFL teams and players may be deteriorating compared to other pastimes or interests that are more personally engaging.”
(FULL STORY)

ProSales Students Gain Invaluable Experience at Top Gun Training Retreat
[9/15/2014]
The Hankamer School of Business Center for Professional Selling hosted its Top Gun Training Program in Dallas on Aug. 22-24. The two-and-a-half-day professional development retreat for ProSales students involves a series of workshops that give students the opportunity to engage with more than 50 executives.
(FULL STORY)

College Students and Cellphones
[9/14/2014]
America Weekend: AUDIO: Research published in the Journal of Behavioral Addictions by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, found female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. Out of 164 students surveyed in the study, 60 percent claimed to feel addicted to their phones.
(FULL STORY)

Pinched Consumers Going on Saving Spree, Looking for Deals
[9/14/2014]
The Dallas Morning News: Rampant spending isn’t dead, but today’s consumer is more prudent, looking for ways to save money, buying cheaper brands and spending a larger share of income on necessities, according to this article in The Dallas Morning News that quotes James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. “We really are a little bit scared — memories of how catastrophic it was and how much worse it could have been in 2007-2008,” Roberts said. “I think we all still see an economy that we don’t trust — that the other shoe’s going to drop.”
(FULL STORY)

Phone addiction 'an increasingly realistic possibility,' study finds
[9/11/2014]
WTOP-FM (Washington, D.C.): Research published in the Journal of Behavioral Addictions by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, found female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. Out of 164 students surveyed in the study, 60 percent claimed to feel addicted to their phones.
(FULL STORY)

Baylor Students Win Commercial Competition
[9/5/2014]
KWTX-TV: VIDEO LINK: Students Laura Cade, Alexa Charpentier, Collin Simpson and Daniel Knight recently had a unique opportunity when they won a competition in Professor Kirk Wakefield’s Sports Sponsorship and Sales Program class in Baylor's Hankamer School of Business. Ideas from their comprehensive marketing campaign for FOX Sports Southwest have been made into a commercial that will air to promote the network’s Football Friday show.
(FULL STORY)

Students ‘addicted to mobile phones’: Some spending up to ten hours a day texting, emailing and on social media
[9/1/2014]
UK Daily Mail: According to a new study by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. “As cellphone functions increase, addictions to this seemingly indispensable piece of technology become an increasingly realistic possibility,” Roberts said.
(FULL STORY)

New Evidence of Mobile Phone Addiction in Students
[8/29/2014]
Inside Higher Ed: According to a new study by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. “As cellphone functions increase, addictions to this seemingly indispensable piece of technology become an increasingly realistic possibility,” Roberts said.
(FULL STORY)


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