Marketing
Baylor Regents Approve Design Development for New School of Business Building, New PhD in Health Services Research
[5/17/2013]
Among other business at their spring meeting, the Baylor University Board of Regents voted to move forward in developing the design for the proposed new School of Business building. In addition, they approved a new PhD program in health services research.
(FULL STORY)
New Baylor Business Review: Management, Leadership and Strategy in the 21st Century
[5/13/2013]
In this issue of the Baylor Business Review, we explore management, leadership and business strategy in the 21st century.
(FULL STORY)
Baylor's Student Start-ups Are Funded by Members of Baylor Angel Network through BAN AV Investment Fund One, LLC
[4/10/2013]
Four start-up companies owned by students in Baylor University's Accelerated Ventures Program have been funded by members of Baylor Angel Network through BAN AV Investment Fund One, LLC.
(FULL STORY)
Faculty Recognized at Senior Appreciation Banquet
[4/8/2013]
Business school faculty were recognized at the annual senior appreciation banquet this week.
(FULL STORY)
Hyper Consumption: Consumer Mindset Leaves U.S. and Individuals Vulnerable
[3/29/2013]
Mt. Shasta News: James Roberts, Ph.D., professor of marketing and the Ben H. Williams Professor of Marketing at Baylor's Hankamer School of Business and author of "Shiny Objects: Why We Spend Money We Don't Have in Search of Happiness We Can't Buy," is quoted in this article about American consumerism.
(FULL STORY)
Why You Need to Think Twice About Cold Calling
[3/27/2013]
Business 2 Community: A recent study by Baylor's Keller Center for Research in the Hankamer School of Business was cited in an article discussing the effectiveness of cold calling.
(FULL STORY)
Fifield Honored for Teaching Methods
[3/26/2013]
Article in Baylor Lariat: Baylor MBA students Curtis Schroeder (Waco, TX) and Mark Tarro (Pawtucket, RI) represented Baylor at the 15th Annual National Collegiate Sales Competition (NCSC) at Kennesaw State University on March 1-4, 2013 and walked away with individual accolades and a 2nd place team finish.
(FULL STORY)
Baylor's S3 Program Launches Online Sports Sales and Marketing Publication
[3/19/2013]
Baylor University's Sports Sponsorship & Sales (S3) program launched the S3 Report, a monthly online publication (www.baylors3.com) featuring the best sales and marketing practices shared by the sports industry.
(FULL STORY)
Baylor MBA Students Take 2nd Place at National Collegiate Sales Competition
[3/7/2013]
Baylor MBA students Curtis Schroeder (Waco, TX) and Mark Tarro (Pawtucket, RI) represented Baylor at the 15th Annual National Collegiate Sales Competition (NCSC) at Kennesaw State University on March 1-4, 2013 and walked away with individual accolades and a 2nd place team finish...
(FULL STORY)
Too Much Spare Time Could Make You Sad
[3/5/2013]
Healthcare Times: Research conducted by James Roberts, Ph.D., professor of marketing and holder of the Ben Williams Professorship in Marketing at Baylor indicates that some teenagers become unhappy with excessive amounts of spare time.
(FULL STORY)
