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Business School Earns a Dozen International Awards for Communications and Marketing Materials

June 10, 2011

By Rachel Moorman

IAVA Annual Communicator Awards Recognize Work

The Baylor University Hankamer School of Business received three Awards of Excellence and nine Awards of Distinction from the International Academy of Visual Arts (IAVA) for 12 entries in the 2011 IAVA Annual Communicator Awards.

The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. The Awards receive more than 9,000 entries each year, making it the largest awards contest of its kind in the world.

"Our team provides leadership and counsel to other Hankamer departments on matters of marketing, communications and relationship-building, with the interest of helping those organizations achieve their goals," said C.J. Jackson, director of the Communications and Marketing Department at the Business School. "Clearly, it's a pleasure to have the team's work recognized by the best," she added.

The team consists of Jackson, plus Kristin Stires, Seth McCall and Lindy Fuller. In addition, Pollei DesignWorks and Baylor's Photography Department are usually involved in making creative ideas come to life. Various academic and research programs at the Business School also work closely on the projects being created to support them.

"Kristin and CJ specifically create materials aimed at reaching the audiences we are targeting with the message that we are trying to convey," Baylor Entrepreneurship program Director Kendall Artz said. "Given the wide range of social media available now for communications, it is a difficult task to break through and reach your audience. However, they have proven over time that they are extremely skilled in making this happen."

Through its work on the Entrepreneurship Magazine, the Communications and Marketing Department has helped to connect the Entrepreneurship Program with its most important audiences. This publication, along with the Baylor Business Review, and a social media contest created for the Keller Center, earned IAVA Awards of Excellence, the contest's highest honor, recognizing entries as the best in their field for their ability to communicate effectively.

"The Baylor Entrepreneurship Magazine has proven to be a critical element in helping us to achieve our goals," Artz said. "It is an extremely professional, educational, and visually-appealing document, and is a critical tool we use to connect with prospective students, alumni and friends, and other entrepreneurship programs around the world."

The social media contest developed for the Keller Center was implemented at the Keller Williams Family Reunion, a conference attracting more than $8,000 real estate agents, providing a prize for the winner of a trivia contest on Twitter, all relating to the history of the Keller Center and its latest research findings.

"We ran the Twitter contest at the Keller Williams Family Reunion, its national conference, which allowed us to generate excitement for the Keller Center, remind people of the research we are doing and of Baylor's strong connection to Keller Williams," Andrea Dixon, Executive Director for the Keller Center for Research and the Center for Professional Selling, said. "This Twitter contest strengthened our presence in the attendees' minds and also helped them practice their tweeting, a skill that is becoming more useful in the real estate industry."

Awards of Distinction recognize entries exceeding the industry standard. Nine of the department's twelve entries received this recognition, including the Baylor MBA viewbook, the Accounting annual report, the marketing and promotion campaign for the Business Ethics Forum, an Austin Executive MBA advertising insert, the Austin Executive MBA advertising campaign, the Center for Professional Selling anniversary media kit, the Baylor Business Review time-lapse video, the Hankamer School of Business interactive tour and the Center for Professional Selling anniversary video.

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