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Baylor's Hankamer School of Business Sweeps Away Competition at Annual ADDY Awards

March 23, 2010

By Nincy Matthew

With more than 60,000 entries in the nation annually, the ADDY® Awards are the world's largest and arguably toughest advertising competition. The Hankamer School of Business Communications and Marketing Department received 12 ADDY® awards this year in local competition, the most the department has earned in its history.

The 50th Anniversary Campaign for Accreditation won one gold, three silver and one bronze award for collateral material, direct marketing, out-of-home, interactive media and mixed/multiple media.

The Baylor Business Review, the School's semesterly magazine, won one gold, one silver and two bronze ADDY® Awards for sales promotion, collateral material and elements of advertising.

"The Baylor Business Review's awards spanned several categories this year. The magazine was not only recognized for its overall design, but also received recognition for an individual article spread from our 'Sustainability' issue," said Kristin Stires, editor of the Baylor Business Review. "The magazine also won an award for the bins we designed to hold the magazines for distribution on campus. So every element of the Baylor Business Review, from the magazine itself to its distribution, won awards."

The Keller Center research report, annual accounting report and Dean's Christmas Card also won gold, silver and gold awards, respectively.

The Hankamer School of Business also shares these awards with Pollei DesignWorks and Baylor Photography.

"I personally worked on the online portions of the [50th Anniversary] campaign and built the interactive timeline with Pollei Designworks," said Seth McCall, digital communications specialist for the department.

"It was exciting to be a part of an award winning team for my first project while working here at Baylor."

The American Advertising Federation-Waco chapter (AAF-Waco) held the 2010 ADDY Awards Saturday, Feb. 20, 2010.

After ADDY® entries are judged at the local level, the winners are forwarded to be judged at a district level (Texas, Louisiana, Arkansas and Oklahoma) and finally on to the National ADDY Awards competition.

"We are very excited about the quantity and the great quality of the entries this year both from our professional and student entrants. There is some amazing work being done in our market and the annual ADDY event is a great way to celebrate the creativity and design talent right here in and around Waco," said Cathi Davis, vice president and chair of the 2010 ADDY Awards.

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