Business News

Business News NEWSROOM

Baylor Student Gets First Runner-Up at National Sales Competition

March 23, 2010

By Becca Broaddus

Kristen Scott placed first runner-up out of 122 undergraduate students at this year's National Collegiate Sales Competition (NCSC) at Kennesaw State University March 5-8. Morgan Purcell also competed and was a quarter finalist, securing Baylor University's place as 5th overall in the competition.

"I almost can't believe that I'm now second in the nation in sales, although I worked very hard to be where I am today," Scott said. "All the hours spent practicing, researching, and preparing for the competition finally paid off."

In each round, students engage in a role playing exercise with an "unknown" buyer, played by corporate representatives.

A panel of academic and corporate judges rated students on approach, identification of buyer needs, product presentation, overcoming objections, their closing statements and communication skills.

"The competition was very stiff," Purcell said. "There were a lot of great competitors who had been there before and knew how the competition worked."

There were 18 initial rounds comprised of 6 to 7 competitors per round. Kristen Scott advanced through multiple rounds to the finals.

"The talent was amazing - our peer schools are doing a fantastic job preparing their students," said Andrea Dixon, executive director for the Baylor University Center for Professional Selling.

Each of the four finalists engaged in their final role play in the championship round. The championship round of the competition involved a particularly tough buying situation with a confrontational buyer.

"It was a very challenging situation that allowed me to grow professionally and prepare myself for the real world of selling," Scott said.

Scott won a trophy for placing second overall, a $1,400 suit allowance from Tom James Clothier and a Toshiba laptop.

Purcell and Scott were chosen to participate at the NCSC after The Baylor Business Sell-Off Competition. They were joined at Kennesaw State University by the rest of the Baylor Sales Team: Kelly Binning, Justin Blalock, and Will May.

Students prepare for the competition with Baylor's Sales Coach and Senior Marketing Lecturer Charles Fifield with one-on-one and group coaching three days a week.

"I'm very blessed to have had this opportunity to excel at Baylor, and I will forever be grateful to all the professors who have contributed to my success," Purcell said.

Border Title