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WHITE PAPER: Relationship Internationalization Through Event Marketing

Oct. 13, 2003

Expanding in foreign markets has been a business strategy that has grown in importance over the past two decades.  Key to success in foreign markets is the quality and breadth of relationships that can be built in those markets.  This paper presents a framework for the use of Event Marketing to build relationships and enter international markets effectively.

Click here to view the complete white paper (Adobe Acrobat pdf file).

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