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Longenecker Wins Lifetime Achievement Award

March 24, 2005

Professor Emeritus Justin G. Longenecker was awarded the Max S. Wortman, Jr./ United States Association for Small Business and Entrepreneurship (USASBE) Lifetime Achievement Award for Entrepreneurship at the January 2005 National Conference held in Indian Wells, California.

Longenecker, who was Baylor's original holder of the Harry and Hazel Chavanne Chair of Christian Ethics in Business, is an internationally-known and highly-regarded expert in the field of entrepreneurship and small business management. He has had an unparalleled life-time career in academia spanning almost 50 years. He has published in the Journal of Small Business Management, Academy of Management Review, Business Horizons, and the Journal of Business Ethics. He continues to serve as lead author of the textbook Small Business Management: An Entrepreneurship Emphasis currently in it's 13th edition; since it's first edition was published in 1961 and the book has been studied by over one million students.

"He has contributed beyond measure to the education of students throughout the world in their study of small business and entrepreneurship," said William Petty, professor of finance and W.W. Caruth Chair of Entrepreneurship at Baylor University. "His continued passion for entrepreneurship is just as strong at age 87 as it was when he first developed a love for teaching and writing. It can confidently be said that no individual has been more influential in supporting excellence in entrepreneurship than Justin. His name is legendary."

"He is, without question, one of the truly greats when it comes to a lifetime of entrepreneurship education achievement that has had an enormous impact both directly as a result of his many achievements, but also indirectly through his countless hours of mentoring and giving to others in their own pursuit of entrepreneurship education," said Charles H. Matthews, director of the University of Cincinnati Center for Entrepreneurship Education and Research. "I have come to know him as one of the most skilled and articulate spokespersons for an entrepreneurial approach to small business management in the world."

Longenecker earned his doctorate from the University of Washington, his M.B.A from Ohio State University and his B.A. from Seattle Pacific University. He has served as president of the International Council for Small Business and is affiliated with the Academy of Management among many other professional organizations.

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