Business News

Business News NEWSROOM

Baylor Professor Awarded AMA Recognition

June 1, 2017

Kirk Wakefield

PHOTO: Kirk Wakefield

The American Marketing Association’s (AMA) Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) has awarded Baylor professor, Kirk Wakefield, the “Distinguished Career Contributions to the Scientific Understanding of Sports Business” Award.

The award is SportSIG’s highest recognition and is voted on by former winners. It recognizes longtime members of the group for the quality of their scholarship and their willingness to mentor students. Wakefield joins a select group of only nine individuals who have been afforded this honor.  

At Baylor, Wakefield is the Edwin W. Streetman Professor of Retail Marketing, as well as the executive director of the Center for Sports Sponsorship & Sales. Outside of his work at Baylor, Wakefield has worked extensively with a number of high profile industry partners, including the Dallas Cowboys, Cleveland Browns, San Diego Padres, and many others.

Wakefield has also authored dozens of influential publications in prestigious journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of Advertising, and Journal of the Academy of Marketing Science.

Wakefield will be presented with a plaque and honored at the 2017 Summer AMA Conference. The conference will take place August 4-6 in San Francisco, Cal.

Border Title