The Waco chapter of the American Advertising Federation (AAF) announced winners of the coveted ADDY Awards® competition honoring creative excellence in advertising at a gala on Friday, Feb. 10, 2012 at the Texas Rangers Hall of Fame and Museum.

Best of Show

Best of Show was earned by the brochure "Lives of Significance in a World of Opportunity," done by Baylor University's Hankamer School of Business with Pollei DesignWorks. To receive this top honor, the entry received the highest scores from judges in the competition. (Download a low-resolution PDF of the Entrepreneurship Brochure here.)

Judges Award for Best Design and Copy

• Homecoming Breakfast Invitation

Sales Promotion

Silver ADDY Award

• Small Business Header (magazine bin)

Collateral Material

Gold ADDY Awards

• Lives of Significance in a World of Opportunity (Entrepreneurship viewbook)
• Baylor Business Review (campaign entry - both issues for 2011)
• Baylor Business Review Fall 2011
• Homecoming Breakfast Invitation

Silver ADDY Awards

• The State of Small Business (infographic in Fall 2011 BBR)

Bronze ADDY Award

• Accounting Christmas Card

Consumer or Trade Publication

Bronze ADDY Award

• Baylor Fits My Schedule, My Life and My Values (newspaper insert for Austin EMBA)

Interactive Media

Bronze ADDY Award

• The Thrill Seeker (webisode with Fall 2011 BBR)

About The American Advertising Federation ADDY Awards

The ADDY Awards is the advertising industry's largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 15 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition. Entry in your local ADDY competition is the first step toward winning a national ADDY.

Entering the ADDY competition supports our entire industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

Selection of the most creative entry in each category is effected by a scoring process in which a panel of judges evaluate all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

Credits for winning work are shared with:

• Pollei DesignWorks
• Baylor Photography
• Zack Morris Media