Business Student Wins Grand Prize in Hotly-Contested Kindle HuntNov. 8, 2011
Accounting major Markia Cooper is the winner of the Kindle reader in a social media contest run by the Hankamer School of Business over homecoming weekend.
"I love to read, so I can't wait to download my first book," said Cooper. "I think John Grisham just came out with a new book called The Litigators." Cooper is a sophomore from Convent, Louisiana, near Baton Rouge.
"Me and my friends all had a lot of fun. If I hadn't gotten it I would have kept trying. I liked the scavenger hunt aspect of it," she said. Cooper claimed the third of ten bags of swag that were dropped at various campus locations with clues provided via photos on the Business School's Twitter and Facebook accounts. Each bag contained immediate prizes, including an Earl Hankamer t-shirt. In addition, each bag contained a single entry to win a grand prize - a Kindle reader.
The contest engaged numerous alumni and students over the weekend. Stephen Hart, an MBA candidate from Dallas, made several attempts to get one of the ten bags.
"I didn't try on Friday night, but attempted to get bags six, seven and eight on Saturday morning," said Hart. "All three times I arrived just after the winner. I was finally able to get it on bag nine."
The goal of the contest was to engage alumni and students in a fun activity over homecoming weekend, creating conversation on the Business School social media sites that enhanced the physical participation at homecoming events on campus. The contest was developed and planned last summer by Seth McCall, digital communications specialist in Hankamer's Communications & Marketing Department, and senior Journalism/PR major Rachel Moorman, interning for the department.
"It was just as exciting for me to watch the students and alumni scrambling through the crowds to grab the bags. Hopefully, we can bring it back next year," said McCall.