In the News
Process of Succession Planning
The Houston Chronicle: John Schoen, an adjunct lecturer in management and researcher in Baylor’s Hankamer School of Business, is quoted in this article about succession planning, an ongoing process that allows companies to ensure a continuity of quality leadership and knowledge retention. Schoen concludes that many people do not consider succession and ownership transfer issues in businesses because they are difficult for families to discuss.
5 Top Money Tips From a Financial Planners Conference
Next Avenue: This article on financial planning features advice from William Reichenstein, Ph.D., The Pat and Thomas R. Powers Chair in Investment Management in Baylor’s Hankamer School of Business, who says that people can make their money last longer by defying conventional wisdom on retirement portfolio withdrawals.
To Phubb or Not to Phubb?
The Huffington Post: James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, penned this column (and quiz) for The Huffington Post, which challenges the reader to answer the question: Are you a phubber? “Phubbing” – or phone snubbing – is the act of ignoring someone in your company because you’re too engrossed in the goings on of your cellphone. Much of the column is taken from Roberts’ new book, “Too Much of a Good Thing: Are you Addicted to Your Smartphone?” He and fellow researcher, Meredith David, Ph.D., assistant professor of marketing at Baylor, recently published a study, which showed that phubbing can damage romantic relationships and lead to depression.
Under the Lights: How IT Can Score a Win for the Campus Stadium
EDUCAUSEreview: Lead feature on two universities - Baylor and Colorado State – about how both institutions’ CIOs are leading efforts to ensure technology remains at the forefront in providing an excellent fan experience, maintaining physical and digital security and allowing for smooth operations for their respective stadiums. Interviewed on the technology at Baylor’s McLane Stadium is Pattie Orr, vice president for information technology and dean of University Libraries; Hope Koch, Ph.D., associate professor of information systems in Baylor’s Hankamer School of Business; recent Baylor graduates Amanda Best and Jamison Venegas, B.B.A.( Management Information Systems) ’15, who served as Wi-Fi coaches; and Bob Hartland, associate vice president of IT infrastructure.
Addicted to Your Smartphone? Quit the Habit in Nine Easy Steps
Viva Magazine: Are you struggling to ignore the sweet buzzing, chiming and ringing of your precious smartphone? In this article, James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, offers nine tips to break away from your cellphone. Roberts, who is known nationally for his research on smartphone addiction, is quoted.
Caped Superhero is Pushing Marijuana Legalization in Ohio
The Huffington Post: This Associated Press story about the marketing efforts of an organization to legalize marijuana in Ohio quotes Chris Pullig, Ph.D., professor and chair of the marketing department in Baylor’s Hankamer School of Business. Pullig, an expert on branding, speaks on the organization’s use of a mascot – “Buddie” – to spread its message. "The legalization group has paid close attention to what many mainstream marketers have done to create an effective personification of their brands. Tony the Tiger, Ronald McDonald, the Nesquik Bunny, Jack from Jack in the Box — the list goes on," Pullig said. "Also, it is obvious that many of these characters endorse products that are not always good for consumers. They also are targeted to younger consumers."
Believe It or Not, There's a 'Right' Way to Take a Break
Dr. Oz - The Good Life: This article centers on new research by Emily Hunter, Ph.D., and Cindy Wu, Ph.D., associate professors of management in Baylor University’s Hankamer School of Business, who identified the keys to taking a workday break that replenishes energy, concentration and motivation. Hunter, who was interviewed for the story, said, "I expected many of these assumptions we had about workday breaks — like going outside, doing things that are less effortful, putting aside work and not thinking about it — to be really effective. But it only came down to two things." Those two things are 1) taking mid-morning breaks and 2) doing things that you prefer.
Coffee Break, Lunch Break, ‘Better Break’: The Best Time To Take A Break From Work And Do Something You Enjoy
Medical Daily: This article centers on a new management study from Baylor’s Hankamer School of Business, which provides a greater understanding of how employees can take workday breaks that replenish energy, concentration and motivation. The research was conducted by Emily Hunter, Ph.D., and Cindy Wu, Ph.D., associate professors of management, and is published in the Journal of Applied Psychology.
Buddie, a Fuzzy Marijuana Mascot, is Cultivating all Kinds of Trouble
Mashable: This Associated Press story about the marketing efforts of an organization to legalize marijuana in Ohio quotes Chris Pullig, Ph.D., professor and chair of the marketing department in Baylor’s Hankamer School of Business. Pullig, a branding expert, addresses the organization’s use of a mascot – “Buddie” – to spread its message.
Cold Calling Anxiety
About Health: The Keller Center for Research in Baylor’s Hankamer School of Business and a team of Baylor M.B.A. students partnered with the research and development department at Keller Williams Realty International to conduct a study about cold calling. The study sought to quantify the importance and effectiveness about cold calling as a prospecting tool and measure the effectiveness of cold calls.