In the News
Baylor’s Hankamer School of Business Wins 2014 Best University Mobile App for the Baylor Business Review iPad App
Baylor University’s Hankamer School of Business earned the 2014 MobileWebAward for Best University App for its Baylor Business Review (BBR) iPad application. The BBR is the student and alumni magazine of the School and the first magazine app published by Baylor University.
How to Overcome Recruiter Cold Call Resistance
Recruiter.com: Article about “cold call reluctance” and the specific psychological fear that fuels the reluctance cites research from the Keller Center for Research in Baylor’s Hankamer School of Business that found 12 types of sales call reluctance that could undermine the effectiveness of salespeople or agency recruiters.
Rising cellphone use hurts young people, experts say
Times Colonist: Column about the dangers of being a cellphone junkie mentions a recent study on cellphone addiction by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. Roberts found that women spent an average of 10 hours per day and men nearly eight on their electronic devices.
When Discounting Is Bad for Business, and How Marketing Can Help
The Huffington Post: Column by Vala Afshar, chief marketing officer with Extreme Networks, and Jeff Tanner, Ph.D., professor of marketing at Baylor’s Hankamer School of Business and author of “Analytics & Dynamic Customer Strategy: Big Profits from Big Data,” about data-driven scientific marketing that can help businesses readily see results. However, not all companies are yet taking advantage of the data. Tanner provides a real example of a business that posed a marketing hypothesis – in this case one that went against conventional discounting wisdom – set up an experiment and received great data to validate the hypothesis and improve the business.
Put down that phone! ‘Technoference’ may be hurting your relationship
NBC’s Today Show: This article incorporates findings from a study by James Roberts, Ph.D., holder of The Ben H. Williams Professorship in Marketing in Baylor’s Hankamer School of Business, revealing that paying too much attention to a cellphone could ruin relationships with loved ones and friends. “Cell phone attachment is positively related to an increase in stress and anxiety and even depression,” Roberts said.
Are Gadget-Free Bedrooms the Secret to a Happy Relationship?
New York Times: Article about the negative effects that technology can have on interpersonal relationships references a study by James Roberts, Ph.D., The Ben H. Williams Professorship in Marketing in Baylor’s Hankamer School of Business, which found that paying too much attention to a cellphone could ruin relationships with loved ones and friends. “Phubbing your significant other by giving precedence to your phone activities over paying attention to your significant other is a path to strained relationships,” Roberts said.
Why ‘Bad’ Leaders Actually Make the Best Leaders
Healthcare Daily: An article by Gary Carini, Ph.D., professor of management and associate dean for graduate business programs at the Hankamer School of Business, about the qualities of successful leaders. “Somehow, an imperfect leader, one who is transparent about their past and current difficult experiences, can have more credibility when he or she communicates how they have learned from their very imperfection,” Carini wrote. Carini points out that the best leaders are transparent about their failures and well-practiced in their areas of expertise.
How Withdrawal Rates Trip Up Retirees
The Wall Street Journal: William Reichenstein, Ph.D., The Pat and Thomas R. Powers Chair in Investment Management in Baylor University’s Hankamer School of Business, is one of “The Experts,“ a group of industry, academic and cultural thinkers who weigh in on the latest debates in The Journal Report. This week, Dr. Reichenstein answers the question: What financial term do you wish those nearing retirement better understood?
Waco ‘Geek’ Gets Rare View of Earth with Near Space Balloon Launch
Waco Tribune-Herald: Josh Ward, a senior academic consultant in the Casey Computer Center of Baylor’s Hankamer School of Business, used off-the-shelf consumer technology to explore the stratosphere and capture pictures of Earth and sky. He and a volunteer crew attached a foam box fitted with two GoPro cameras and a GPS device to a weather balloon and launched it in November near Gatesville, tracking it with his smartphone as it went into “near space” more than 20 miles up and later recovering more than two hours of footage. Ward said he plans to speak to school groups that supported the launch, hoping to inspire young people to chase after their dreams.
Thanksgiving and Gratitude: The Science of Happier Holidays
The Wall Street Journal: During the holidays, it’s easy to get caught up in spending and materialism. But a Baylor University finds that materialistic people are less satisfied with life and suffer higher levels of anxiety, depression and substance abuse. Jo-Ann Tsang, Ph.D., associate professor of psychology and neuroscience in Baylor’s College of Arts & Sciences, surveyed 246 undergraduate students to measure their levels of materialism, life satisfaction and gratitude. Study co-author was James Roberts, Ph.D., holder of The Ben H. Williams Professorship in Marketing in Baylor’s Hankamer School of Business. The study was published in the journal Personality and Individual Differences.