Business News

Business News NEWSROOM

Audio

Happy, Happy, Happy
[12/11/2014]
Shawn Achor researches how people can re-wire their brain to be happier. He says there are two things that accelerate the brain toward growth – the perception of progress and seeing the finish line as being close.
(FULL STORY)

Happy is as Happy Does
[12/4/2014]
Happiness fuels success – not the other way around – says Shawn Achor in his book “The Happiness Advantage.” He says that research shows us when we raise somebody’s level of happiness first by deepening their optimism and deepening their social connection, every single business outcome we can test for improves. Productivity rises 31%, sales rise cross industry by 37%, and you’re 40% more likely to receive a promotion. Happiness is actually a precursor to greater levels of success, not merely the result of it.
(FULL STORY)

The Formal Side of Sales Training
[11/19/2014]
Business Talk 1110 KTEK-AM: Kevin Price, host of The Price of Business on KTEK 1110 in Houston, interviews Andrea Dixon, Ph.D., holder of The Frank M. And Floy Smith Holloway Professorship in Marketing and executive director of Baylor University’s Center for Professional Selling and the Keller Center for Research in the Hankamer School of Business. Dixon gives a thorough overview of Baylor’s award-winning professional selling program. She highlights alumni success, internships and the unique features of the program.
(FULL STORY)

Baylor Study Finds College Students Addicted to Cellphones
[10/22/2014]
WOR-AM Radio: Report on a recent study by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, which shows female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on the devices.
(FULL STORY)

Are you addicted to your cell phone? Consumer behavior expert Dr. James Roberts explains
[9/22/2014]
WTIP-FM: Radio interview with James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, about his study that examines cellphone addiction. Roberts talks in depth about the study and how cellphone use affects areas like academics and relationships. The study found that female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. Roberts explains how people are not addicted to their cellphones but the activity available through cellphones.
(FULL STORY)

College Students and Cellphones
[9/14/2014]
America Weekend: AUDIO: Research published in the Journal of Behavioral Addictions by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, found female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. Out of 164 students surveyed in the study, 60 percent claimed to feel addicted to their phones.
(FULL STORY)

How Should the NFL Deal with Bad Publicity?
[8/8/2014]
AUDIO LINK INCLUDED: MarketWatch.com, a division of The Wall Street Journal, interviews Kirk Wakefield, Ph.D., The Edwin W. Streetman Professor of Retail Marketing and executive director of the Center for Sports Sponsorship & Sales (S3) in Baylor's Hankamer School of Business, about how the NFL should handle bad publicity considering the safety of its programs. He advises that the NFL should be proactive in letting the public know what they’re doing to improve safety for players.
(FULL STORY)

Baylor Professor Weighs in on New Under Armour Campaign
[8/3/2014]
WTOP-FM (Washington, D.C.): AUDIO LINK: Kirk Wakefield, Ph.D., The Edwin W. Streetman Professor of Retail Management and executive director of the Center for Sports Sponsorship and Sales in Baylor’s Hankamer School of Business, spoke to Washington, D.C., news radio station WTOP about Under Armour’s new women-focused ad campaign that highlights a more graceful kind of competitor: the ballerina, specifically Misty Copeland, a soloist for the American Ballet Theater.
(FULL STORY)

Easy as Pie
[7/24/2014]
Professor and Wall Street Journal blogger retirement expert, Bill Reichenstein, says the investment decision on which mutual funds to put in your retirement plan is simple.
(FULL STORY)

Stash the Right Amount of Cash
[7/17/2014]
How much should you save for a comfortable retirement? Professor and Wall Street Journal blogger retirement expert, Bill Reichenstein, gives some pointers.
(FULL STORY)


Top News | News Archives

Border Title