How Should the NFL Deal with Bad Publicity?
AUDIO LINK INCLUDED: MarketWatch.com, a division of The Wall Street Journal, interviews Kirk Wakefield, Ph.D., The Edwin W. Streetman Professor of Retail Marketing and executive director of the Center for Sports Sponsorship & Sales (S3) in Baylor's Hankamer School of Business, about how the NFL should handle bad publicity considering the safety of its programs. He advises that the NFL should be proactive in letting the public know what they’re doing to improve safety for players.
Baylor Professor Weighs in on New Under Armour Campaign
WTOP-FM (Washington, D.C.): AUDIO LINK: Kirk Wakefield, Ph.D., The Edwin W. Streetman Professor of Retail Management and executive director of the Center for Sports Sponsorship and Sales in Baylor’s Hankamer School of Business, spoke to Washington, D.C., news radio station WTOP about Under Armour’s new women-focused ad campaign that highlights a more graceful kind of competitor: the ballerina, specifically Misty Copeland, a soloist for the American Ballet Theater.
Easy as Pie
Professor and Wall Street Journal blogger retirement expert, Bill Reichenstein, says the investment decision on which mutual funds to put in your retirement plan is simple.
Stash the Right Amount of Cash
How much should you save for a comfortable retirement? Professor and Wall Street Journal blogger retirement expert, Bill Reichenstein, gives some pointers.
Go that Extra Mile
Human resources and corporate services director, Jeff Lupinacci, says developing a "great place to work" atmosphere is one of the most strategic things an organization can do.
Sweeten the Deal
Human resources and corporate services director, Jeff Lupinacci, who has worked in all the major regions of the world, gives some advice on attracting and retaining top talent for multi-national, U.S.-based companies.
Who's Getting Promoted?
Professor of management Sam Paustian-Underdahl studied a group of nurses from the Midwestern United States Medical Center — the way they managed work and family responsibilities, and how their boss perceived the way they managed it.
A Fresh Start
Even if you have a bad boss, if you drop your "baggage" and approach each day with a fresh start, you'll thrive and do better at work.
Ethics in Business
Marlene Reed spends much of her time writing published cases for journals and textbooks. She teaches ethics in her classroom using those stories, which are based on real-life experiences from interviews of people who have been faced with difficult decisions.
Researchers dubbed this project "The Waiter Spit in my Soup!" You might be surprised that over 50 percent of customer service employees are responsible for some sort of deviant behavior toward customers.