A Consumer Dilemma: More Kale or Less Cake?
As time goes on, more and more people are monitoring their food consumption in an attempt to lose weight or improve their overall health. But, should consumers focus on avoiding unhealthy foods or on eating more healthy foods? After seeing countless articles and headlines with titles such as “Foods You Should Avoid at All Costs” and “Best Foods for Your Health,” Assistant Professor of Marketing Meredith E. David wanted to find out for herself.
Study: Hey, Advertising and Marketing Pros! Before You ‘Go Thin,’ Think Again
Here’s the skinny: Not all women will buy products because the models in the advertisements are thin, according to a new study of a diverse group of 239 women by a Baylor University marketing professor.
Smartphone Separation Anxiety: How Bad is Your Nomophobia?
NBC’s TODAY Show: “Nomophobia” (no-mobile-phone-phobia) – that anxious feeling when you are without your smartphone – was the subject of NBC reporter Erica Hill’s story for Thursday’s TODAY Show, which features James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. Roberts, whose research on cellphone addiction has made national and international news for many months, was interviewed as an expert source. He said, “Cellphones are becoming a more integral part of our life, and as they have become more portable, as they become more multifunctional, we find more ways to become attached to them, if not addicted.” Several of Roberts’ tips, as well as his research, which found that male and female college students spend an average of 8-10 hours per day on their mobile devices, respectively, were also included in the piece.
The Challenges of Free Trade Across the Atlantic
Joe McKinney, Ben H. Williams Professor of International Economics and associate director of the McBride Center for International Business, is an expert in international trade policy. He has testified before the Trade Subcommittee of the U.S. House of Representatives’ Ways and Means Committee, the U.S. International Trade Commission on the economic effects of the North American Free Trade Agreement (NAFTA), and the U.S. Trade Deficit Review Commission concerning the implications of persistent trade deficits.
Learn, Teach, Repeat
Accounting and Business Law Professor Bill Thomas has a long history with Baylor University. Thomas is a “double bear;” he holds a BBA and an MBA from Baylor. He went on to get his PhD from the University of Texas at Austin before returning to Baylor to teach. Since then, he has taught at Baylor for a total of 39 years.
Reacting to Activists
How do activist organizations get companies to do what they want? What factors should a company take into consideration before responding to activists? Ted Waldron provides insights from his research on the topic.
Study Ranks Texas Low on List of Best States for Working Mothers
KWTX-TV: Emily Hunter, Ph.D., assistant professor of management in Baylor’s Hankamer School of Business, is featured as an expert source in this story about a Wallet Hub study that ranks Texas low on a list of best states for working mothers. “Employers are starting to recognize that workers want more family friendly policies, and to stay competitive and to keep those high-performing workers, that they need to offer the best family friendly benefits,” Hunter said.
2015’s Mayweather vs. Pacquiao by the Numbers
Wallet Hub: Kirk Wakefield, Ph.D., the Edwin W. Streetman Professor of Retail Marketing in Baylor’s Hankamer School of Business, is quoted as an expert source regarding the popularity of boxing, compared to other sports – football and soccer, specifically. “Given the rise of soccer in popularity among millennials, if the NFL does not adapt to the culture and properly assess the risks of the sport, it may end up where boxing is today. Of course, we are talking over the course of decades.”
Familiarity and Race
BizEd: Article about a National Bureau of Economic Research study co-authored by James West, Ph.D., W.H. Smith Professor of Economics in Baylor’s Hankamer School of Business, which shows that increased contact between majority and minority groups leads to improved attitudes and behaviors. The research analyzed the roommate choices of cadets at the U.S. Air Force Academy. Specifically, researchers looked at what happened when white cadets were assigned black roommates.
Satisfied Employees Make Satisfied Companies
Employees matter. In recent research, Assistant Professor of Finance Antonio Macias, found employees do create value for firms, which can be evident in mergers and acquisitions.