The New Era of Marketing: Adaptive Customer Engagement
The Customer Edge: Jeff Tanner, Ph.D., professor of marketing in Baylor’s Hankamer School of Business, is quoted in this article addressing the “new era” in marketing, specifically, the move away from marketing campaigns and the focus on adaptive customer engagement. “If we’re going to listen, we want to do that so we know what the next thing is to say,” Tanner said. “And it’s not always, ‘Buy this!’ … It’s got to be that longer-term conversation that extends well beyond the transaction.”
Student Research Team Studies the Conflicts of Information Technology Consumerization
What started out as a class paper quickly progressed into a compelling study, when Hope Koch's doctoral students analyzed data she and Lt. Col. Pat Curry collected about information technology (IT) consumerization.
Study: U.S. Workers Not Taking Paid Time Off Work
KWTX-TV: VIDEO: Emily Hunter, Ph.D., assistant professor of management in Baylor University’s Hankamer School of Business, was interviewed for this story about the trend of U.S. workers not taking advantage of their paid time off. Hunter is an expert in issues regarding work-life balance.
Big Data Strategies: A Q&A with Jeff Tanner of Baylor University
BeyeNetwork: A Q&A with Jeff Tanner, Ph.D., professor of marketing in Baylor University’s Hankamer School of Business, explores his work with the Baylor Business Collaboratory, an initiative through which businesses and Baylor business faculty work together to develop solutions to market challenges through innovative research. Tanner discusses innovation, Baylor programs and his recent book, “Analytics and Dynamic Customer Strategy: Big Profits from Big Data.”
Baylor Entrepreneurship Students Present, Publish Case Studies
Three teaching case studies from student teams within Baylor University’s Hankamer School of Business were recently accepted for publication.
The students were all members of the Business Excellence Scholarship Team (BEST) course and were asked to write a case study, about a real organization or business, which could be integrated into the classroom learning experience.
Companies May Overreact to Activists
Companies may overreact to social or environmental activists protesting their business practices, according to an article in the Academy of Management Review.
Enlightening the “Black Box of Behavior” Around the World
Research can take you places. Literally. In addition to the academic benefits and intrinsic rewards of researching topics, research can lead you to travel. Just ask Laurie Burney, associate professor of Accounting.
Other Voices: Let's take online harassment seriously
Go Upstate: An article that references the findings of research by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, on cell phone addiction. A recent study by Pew Research Center revealed that 40 percent of Americans have experienced online harassment either on a social media site or app, or in comments sections on media and other websites. The article correlates the excessive use of technology and social media use with increased vulnerability to virtual harassment.
Business Managers Prefer to Deceive Face to Face
When John Carlson, associate professor of Information Systems (IS), set out to conduct research about why people, business managers in particular, choose certain modes of communication, the results surprised him.
The Psychological Contract Between IT Professionals and Their Profession
Rene Moquin, a PhD candidate in Information Systems (IS), conducted qualitative research about information technology (IT) professionals, their expectations working in the IT field. This common relationship is called the psychological contract.