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Technology and a Quality Life: A Delicate Balance
[4/15/2015]
Baptist News: Referenced in an article about finding a balance between technology and reality is a Baylor University study that relates the uses of smart phones to addictive behaviors, depression, mood changing and inattentiveness. Researcher James Roberts, Ph.D., the Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business conducted the study which also found a connection between phone usage and poor sleep and loneliness.
(FULL STORY)

Mann Takes Second Place in National Competition
[4/10/2015]
The American Marketing Association (AMA) and the University Sales Center Alliance (USCA) announced the inaugural Sales Student of the Year Award. Baylor’s Kelsey Mann received runner-up for this national award. The AMA Sales Student of the Year Award recognizes the top collegiate members demonstrating superior exposure to and participation in sales-related events.
(FULL STORY)

The 25 Business Schools that Offer the Best Education
[4/6/2015]
Business Insider: Baylor University’s Hankamer School of Business is recognized in this article as being listed among the top 25 business schools with the best quality of education, as compiled by GraduatePrograms.com. According to the article, more than 10,000 current and former business school students were surveyed.
(FULL STORY)

Smartphones Are Lifelines for More Poor Americans, Study Says
[4/1/2015]
NBC News: Quoted in an article about connections between smartphone dependency and lower income is James Robert, Ph.D., the Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. Roberts, an expert in consumer behavior, has extensively researched cellphone patterns among college students. He claims that the accessibility of cellphones has caused an exponential increase of dependency in users.
(FULL STORY)

Adding Gratitude to Wealth May Help With Happiness
[3/25/2015]
Psych Central: A Baylor University study led by James A. Roberts, Ph.D., Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University, shows the inverse relationship between materialism and happiness. The study was based off a questionnaire sent to 249 university students. Results showed that individuals of high materialism showed lower levels of general satisfaction. Results also demonstrated that gratitude has the ability to “buffer” the negative effects of materialism.
(FULL STORY)

Sense of Gratitude Counters Life Dissatisfaction in Psychological Study
[3/25/2015]
Medical Xpress: A Baylor University study led by Jim Roberts, Ph.D., The Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University, showed that individuals who were highly materialism were less satisfied with their lives, but that gratitude can “buffer” the negative effects of materialism.
(FULL STORY)

The Rise of Mission-Critical Skills: The competencies enabling individuals and organizations to pursue their callings [BBR]
[3/23/2015]
What private-sector business skills are prized by nonprofit organizations?

It’s an increasingly important, but complex question – and one that ought to command the attention of all leaders and managers, regardless of the sector in which their organizations execute their unique missions.
(FULL STORY)

Know Who Your Best Clients Are
[3/12/2015]
Realtor: This article features sales expert Andrea Dixon, Ph.D., executive director of Baylor University’s Center for Professional Selling and the Keller Center for Research in Baylor’s Hankamer School of Business, who advises salespeople to narrow their customer databases and develop “personal touch portfolios,” which rank the best candidates for a salesperson’s most personalized marketing and highest level of attention. “We are limited in bandwidth as individuals,” Dixon says. “You want to target the people who it makes the most sense for that individualized follow-up — those for whom seeing, hearing and feeling from you will evoke a positive personal response.”
(FULL STORY)

Can Money Buy Us Happiness?
[2/19/2015]
U.S. News & World Report: The adage “money can’t buy you happiness” may have some exceptions. According to this article, there are a few purchases that can lift consumer’s spirits. James Roberts, The Ben H. Williams Professor of Marketing at Baylor’s Hankamer School of Business, is quoted saying the thrill of purchases are short-lived while paying for experiences allows one to “savor the memories…for a lifetime.”
(FULL STORY)

Are You Addicted to Your Smartphone?
[2/18/2015]
Wall Street Journal This Morning: AUDIO: Hosts of the radio program, Wall Street Journal This Morning, discuss the Yahoo! Tech column by James Roberts, The Ben H. Williams Professor of Marketing at Baylor’s Hankamer School of Business, that walks readers through the six signs of smartphone addiction. At the end of the column, readers are asked to consider 12 statements to gauge whether they’ve reached (or surpassed) the “tipping point” of smartphone addiction. Roberts is widely recognized for his research on consumerism and cellphone addiction.
(FULL STORY)


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