Vicious Cycle of 'Phone Snubbing'
Business Standard: Picked up from a Baylor University press release, a new study by professors of marketing, Meredith David and James Roberts, finds that people who are "phone snubbed," or "phubbed," by others then turn to their own smartphones and engage in social media for acceptance.
People ‘Phone Snubbed’ by Others Often Turn to Phones, Social Media for Acceptance, Baylor Study
Scienmag: Picked up from a Baylor University press release, a new study by professors of marketing, Meredith David and James Roberts, finds that people who are "phone snubbed," or "phubbed," by others then turn to their own smartphones and engage in social media for acceptance.
People Who Are “Phone Snubbed” By Others Often Turn To Their Own Phones, Social Media For Acceptance, Baylor Study Finds
WACO, Texas (June 13, 2017) -- People who are phone snubbed -- or "phubbed" -- by others are, themselves, often turning to their smartphones and social media to find acceptance, according to new research from Baylor University's Hankamer School of Business.
Baylor Professor Awarded AMA Recognition
The American Marketing Association’s (AMA) Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) has awarded Baylor professor, Kirk Wakefield, the “Distinguished Career Contributions to the Scientific Understanding of Sports Business” Award.
Everyone Likes A Discount. But Is Customized Pricing The Way To Go?
WACO, Texas (May 23, 2017) – Everyone likes a discount, right? And a discount tailored to your specific purchase patterns sounds even better. But is this approach effective?
Are You "Phubbing" Me?
Healthy Cells Magazine: In this article, a Christian counselor discusses the research of professors of marketing, James Roberts and Meredith David, on phone snubbing, or "phubbing," and its harmful impact on relationships.
Clutter-free Marriage Creates Spring Renewal
Daily North Shore: This advice column piece about marriage maintenance and improvement mentions research by James Roberts, professor of marketing, centered around smartphone snubbing, or "phubbing," of partners.
Business Scholars Describe How to Rectify Managerial Malpractice That Discourages Employee Engagement
Professor of management, Gary Carini, and professor of marketing, Mark Dunn, have authored an educational parable that conveys the problems and solutions to managerial malpractice using the perspective of a fly on the wall.
How to Temper Smartphone Overuse
The Philadelphia Tribune: In this piece about curbing smartphone addiction, popular research on the subject by professor of marketing, James Roberts, is referenced.
How People Make Decisions When They Hate to Make Decisions
Innovative Business at Baylor: Ashley Otto, assistant professor of marketing, researches the decision-making process in people who have an aversion to decision-making.