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FOX Sports Southwest Partners with Baylor to Promote Texas High School Sports
[7/23/2014]
FOX Sports Southwest: FOX Sports Southwest's new campaign to promote the network's Texas high school sports programming this fall received an assist from creative students in the Sports Sponsorship and Sales (S3) program in Baylor’s Hankamer School of Business, who presented a winning proposal through a real-life marketing and sponsorship project in the FOX Sports University program. The marketing campaign, “The Future of Football Starts Here,” developed by Baylor students Laura Cade, Alexa Charpentier, Daniel Knight and Collin Simpson, and led by Kirk Wakefield, Ph.D., professor and The Edwin W. Streetman Professor in Retail Management, will be incorporated into the network's high school sports marketing campaign this fall.
(FULL STORY)

Why Some Say Growing Demand for Soccer Gear Will Last
[7/10/2014]
Market Watch: Kirk Wakefield, Ph.D., The Edwin W. Streetman Professor of Retail Marketing and executive director of sports and entertainment marketing in Baylor's Hankamer School of Business, is quoted in this article about the impact of the World Cup on the U.S. soccer market. “We are now at least one generation in of parents who grew up playing soccer as a child,” Wakefield said. “So, they understand the game and are likely to include their children in the game, particularly compared to the boomers and older generations.”
(FULL STORY)

Do Exhibitions Give the Gift of Time?
[6/26/2014]
Center for Exhibition Industry Research: Jeff Tanner, Ph.D., professor of marketing in Hankamer School of Business, writes about the importance of lower or mid-level managers in using exhibitions so as not to lose touch with “key influencers” in the market.
(FULL STORY)

2014 World Cup Early Exits Could Imperil Bottom Line For FIFA, Advertisers, Retailers
[6/23/2014]
International Business Times: Kirk Wakefield, Ph.D., The Edwin W. Streetman Professor of Retail Marketing and executive director of sports and entertainment marketing in Baylor's Hankamer School of Business, is quoted in this article about the impact on advertisers and retailers after popular teams are eliminated from World Cup contention.
(FULL STORY)

Cashing in on the World Cup, Philly Bars Score Big
[6/18/2014]
Philly.com: Kirk Wakefield, professor and executive director of sports and entertainment marketing at Baylor University's Hankamer School of Business, is quoted in this article about how sporting events – like the World Cup – bring fans closer together and bring revenue to local restaurants.
(FULL STORY)

The Power of Your Emotional Attitudes Upon Your Entire Being
[6/16/2014]
Psychology Today: A study conducted at Baylor University is mentioned in this article about materialism and its possible link to depression. Baylor researchers Jo-Ann Tsang, Ph.D., associate professor of psychology and neuroscience in Baylor’s College of Arts & Sciences, and James Roberts, Ph.D., holder of The Ben H. Williams Professorship in Marketing in Baylor’s Hankamer School of Business, are referenced in the article.
(FULL STORY)

Social Media Not a Bonanza for Sales Prospecting
[6/1/2014]
In Business Magazine: Indirect methods of making contact with prospective buyers may be helpful for certain kinds of selling, but in high-dollar sales settings such as financial services and business consulting, offers are best presented face to face, says Jeff Tanner, Ph.D., professor of marketing in Baylor University’s Hankamer School of Business.
(FULL STORY)

Marketing Storytelling
[4/25/2014]
Use story telling to make a connection between the brand and consumer that goes far beyond the product, far beyond that moment -- and lives with the consumer.
(FULL STORY)

CEIR Unveils Immersive Experience Preference of Expo Visitors
[4/24/2014]
Exhibition World: Jeff Tanner, Ph.D., professor of marketing in Baylor’s Hankamer School of Business and associate dean of faculty development and research, recently conducted a study on how attendees at showrooms want and don’t want to interact with exhibitors.
(FULL STORY)

How Being Grateful Can Change Your Life
[4/24/2014]
FastCompany.com: Article about how gratitude can improve your general happiness cites a recent Baylor study that suggests materialistic people are more likely to be depressed and unsatisfied. Quoted are researchers and Baylor professors Jo-Ann Tsang, Ph.D., associate professor of psychology and neuroscience in Baylor's College of Arts & Sciences, and James Roberts, Ph.D., professor and holder of The Ben H. Williams Professorship in Marketing in Baylor's Hankamer School of Business.
(FULL STORY)


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