Your Diet Plan Isn’t Working? New Baylor Research Explains Why
Many diet plans are doomed from the start. The reason? Dieters tend to adopt the wrong strategies, often planning to ditch their favorite foods and replace them with less-desirable options, according to new research from Baylor University’s Hankamer School of Business.
At Magnolia Market, there’s a little something for everyone to enjoy. People travel from near and far to experience the Silos made famous by alums Chip and Joanna Gaines on the HGTV hit show "Fixer Upper." Baylor students saw the diversity of these visitors firsthand, after interviewing over 400 people who came to see Magnolia Market.
9 Reasons You Should Never Bring Your Phone In Bed With You
Good Housekeeping: This article cites cellphone addiction research by Hankamer School of Business faculty James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing, and Chris Pullig, Ph.D., professor and chair of the marketing department.
Business School Faculty Recognized
Baylor’s Hankamer School of Business bestows faculty awards on an annual basis. The winners were announced at the Senior Appreciation Banquet April 20.
The 6 Signs of Cell Phone Addiction
Entrepreneur: James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor University’s Hankamer School of Business, is a featured expert in this story, which identifies the six signs of cell phone addiction: salience, euphoria, tolerance, withdrawal, conflict and relapse.
Are You Addicted to Your Smart Phone?
The Daily Edition (Australia): James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, is renowned for his research on cellphone addiction. He is featured in this segment discussing his research on cellphone addiction and “phubbing” – phone snubbing – and their effects on personal relationships.
To Garage Sale, or Not to Garage Sale? That Is the Question (in Spring)
My Informs: This article offers suggestions from Baylor experts on consumers, marketing and families on how to have success when having — or going to — garage sales. Quoted are Jim Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business; Lorynn Divita, Ph.D. associate professor of apparel merchandising in Baylor’s Robbins College of Health and Human Sciences (CHHS); Elise King, assistant professor of interior design in CHHS; and Karen Melton, Ph.D., assistant professor of child and family studies in CHHS.
5 Tips to Improve Writing in Online Classes
U.S. News & World Report: This article references 2014 research by James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, which showed college students spend an average of 8-10 hours per day on their mobile phones.
Students at Baylor’s Center for Professional Selling Engage in a Day-long Sell-off Competition
Baylor Lariat: Students at Baylor University’s Center for Professional Selling converged at the Paul L. Foster Campus for Business & Innovation Friday for a day-long sell-off competition. The annual in-house competition challenges those majoring in professional selling at Baylor by placing them in a mock sales meeting with a company executive playing the role of a company CEO.
Chipotle in Waco to Stay Open While Chain Polishes Image in Wake of E. Coli Outbreak
Waco Tribune-Herald: James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, is quoted as an expert in this story regarding Chipotle’s attempts to rebuild its image and its brand following an E. coli outbreak. “Once the public gets the idea your food is not safe, it’s a hard road back,” Roberts said. “Loyal customers will save Chipotle. They are so in love with the restaurant that they are willing to give it a second chance. But they’ve got to make sure they don’t mess up again.”