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Baylor Students Win Commercial Competition
[9/5/2014]
KWTX-TV: VIDEO LINK: Students Laura Cade, Alexa Charpentier, Collin Simpson and Daniel Knight recently had a unique opportunity when they won a competition in Professor Kirk Wakefield’s Sports Sponsorship and Sales Program class in Baylor's Hankamer School of Business. Ideas from their comprehensive marketing campaign for FOX Sports Southwest have been made into a commercial that will air to promote the network’s Football Friday show.
(FULL STORY)

Students ‘addicted to mobile phones’: Some spending up to ten hours a day texting, emailing and on social media
[9/1/2014]
UK Daily Mail: According to a new study by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. “As cellphone functions increase, addictions to this seemingly indispensable piece of technology become an increasingly realistic possibility,” Roberts said.
(FULL STORY)

New Evidence of Mobile Phone Addiction in Students
[8/29/2014]
Inside Higher Ed: According to a new study by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, female college students spend an average of 10 hours a day on their cellphones, and male students spend about eight hours on them. “As cellphone functions increase, addictions to this seemingly indispensable piece of technology become an increasingly realistic possibility,” Roberts said.
(FULL STORY)

Power of the Customer
[8/21/2014]
TERADATA: Jeff Tanner, Ph.D., professor of marketing in Baylor University’s Hankamer School of Business, is quoted in this article about the power of the customer in the marketplace and how businesses should use data to better understand, serve and build relationships with their customers. “We’ve had centuries of managers who had to make decisions without solid information, and so we’ve come to value things like action over reflection that aren’t necessarily, when you have the data, the best things for the organization,” Tanner says.
(FULL STORY)

How Should the NFL Deal with Bad Publicity?
[8/8/2014]
AUDIO LINK INCLUDED: MarketWatch.com, a division of The Wall Street Journal, interviews Kirk Wakefield, Ph.D., The Edwin W. Streetman Professor of Retail Marketing and executive director of the Center for Sports Sponsorship & Sales (S3) in Baylor's Hankamer School of Business, about how the NFL should handle bad publicity considering the safety of its programs. He advises that the NFL should be proactive in letting the public know what they’re doing to improve safety for players.
(FULL STORY)

Where Did All the Entry-Level Jobs Go?
[8/5/2014]
Wall Street Journal: VIDEO INCLUDED: Andrea Dixon, Ph.D., The Frank M. And Floy Smith Holloway Professor of Marketing and executive director of the Keller Center for Research and the Center for Professional Selling in Baylor’s Hankamer School of Business, was interviewed for this article about the change in climate for entry-level jobs. Dixon shared the successes of Baylor’s Center for Professional Selling and how it trains and equips new graduates to step into high-impact, high-paying sales careers in companies such as Humana Inc., Oracle Corp. and 3M Co. The readiness and preparedness of these students presents a cost savings to employers.
(FULL STORY)

Baylor Professor Weighs in on New Under Armour Campaign
[8/3/2014]
WTOP-FM (Washington, D.C.): AUDIO LINK: Kirk Wakefield, Ph.D., The Edwin W. Streetman Professor of Retail Management and executive director of the Center for Sports Sponsorship and Sales in Baylor’s Hankamer School of Business, spoke to Washington, D.C., news radio station WTOP about Under Armour’s new women-focused ad campaign that highlights a more graceful kind of competitor: the ballerina, specifically Misty Copeland, a soloist for the American Ballet Theater.
(FULL STORY)

FOX Sports Southwest Partners with Baylor to Promote Texas High School Sports
[7/23/2014]
FOX Sports Southwest: FOX Sports Southwest's new campaign to promote the network's Texas high school sports programming this fall received an assist from creative students in the Sports Sponsorship and Sales (S3) program in Baylor’s Hankamer School of Business, who presented a winning proposal through a real-life marketing and sponsorship project in the FOX Sports University program. The marketing campaign, “The Future of Football Starts Here,” developed by Baylor students Laura Cade, Alexa Charpentier, Daniel Knight and Collin Simpson, and led by Kirk Wakefield, Ph.D., professor and The Edwin W. Streetman Professor in Retail Management, will be incorporated into the network's high school sports marketing campaign this fall.
(FULL STORY)

Why Some Say Growing Demand for Soccer Gear Will Last
[7/10/2014]
Market Watch: Kirk Wakefield, Ph.D., The Edwin W. Streetman Professor of Retail Marketing and executive director of sports and entertainment marketing in Baylor's Hankamer School of Business, is quoted in this article about the impact of the World Cup on the U.S. soccer market. “We are now at least one generation in of parents who grew up playing soccer as a child,” Wakefield said. “So, they understand the game and are likely to include their children in the game, particularly compared to the boomers and older generations.”
(FULL STORY)

Do Exhibitions Give the Gift of Time?
[6/26/2014]
Center for Exhibition Industry Research: Jeff Tanner, Ph.D., professor of marketing in Hankamer School of Business, writes about the importance of lower or mid-level managers in using exhibitions so as not to lose touch with “key influencers” in the market.
(FULL STORY)


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