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Food Sensitivities: Wrong Food Habit May Damage Diet Plan
[9/16/2016]
Huffington Post: Meredith David, assistant professor of Marketing, was lead author on a study about dieter behaviors and diet plans referenced in this article.
(FULL STORY)

Don't Worry, Be Happy
[9/15/2016]
Catholic Digest: A Baylor University study co-authored by James Roberts, the holder of the Ben H. Williams Professorship in Marketing, is mentioned in this article.
(FULL STORY)

Is Cell Phone Addiction Real?
[9/8/2016]
Inside Higher Ed: This page links to a podcast from Academic Minute in which professor of Marketing, James A. Roberts, is interviewed about his study on cellphone addiction.
(FULL STORY)

8 Habits That Make 20-Somethings Anxious and Unproductive
[9/6/2016]
Business Insider: This article references a study by professor of Marketing, James A. Roberts, about cellphone addiction in relation to habits of 20-somethings.
(FULL STORY)

As Our Homes Get Smarter 'It Could Become Incredibly Easy to Spend Money'
[8/24/2016]
Financial Post: An article detailing future results of consumer behavior with smart devices in the home. James A. Robert, Ben H. Williams Professor of Marketing, is cited.
(FULL STORY)

Tapping the Power of Story
[8/18/2016]
Business Review Podcast: Luke Sherwin, co-founder and chief creative officer of online mattress startup, Caspar, knows genuine stories build a strong bond of trust with customers.
(FULL STORY)

Adopt A Healthy Diet By Finding Foods You Love
[8/12/2016]
The Alternative Daily: Research by Meredith David, associate professor of Marketing, on dieting strategies is quoted.
(FULL STORY)

Here's Why Your Diet Plan Isn't Working
[8/12/2016]
Fusia.ca: An article about a study from Hankamer School of Business recording outcomes of diet strategies.
(FULL STORY)

Experience-Driven Marketing
[8/11/2016]
Business Review Podcast: “Word of mouth with a modern twist.” That’s how Luke Sherwin, co-founder and chief creative officer of the mattress startup, Caspar, describes the company’s foundation for marketing.
(FULL STORY)

Why This Population is Addicted to Smartphones
[8/10/2016]
Ozy.com: A review of a study by James A. Roberts, the Ben H. Williams Professor of Marketing, on college students' activity on smartphones.
(FULL STORY)


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