Adding Gratitude to Wealth May Help With Happiness
Psych Central: A Baylor University study led by James A. Roberts, Ph.D., Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University, shows the inverse relationship between materialism and happiness. The study was based off a questionnaire sent to 249 university students. Results showed that individuals of high materialism showed lower levels of general satisfaction. Results also demonstrated that gratitude has the ability to “buffer” the negative effects of materialism.
The Rise of Mission-Critical Skills: The competencies enabling individuals and organizations to pursue their callings [BBR]
What private-sector business skills are prized by nonprofit organizations?
It’s an increasingly important, but complex question – and one that ought to command the attention of all leaders and managers, regardless of the sector in which their organizations execute their unique missions.
Know Who Your Best Clients Are
Realtor: This article features sales expert Andrea Dixon, Ph.D., executive director of Baylor University’s Center for Professional Selling and the Keller Center for Research in Baylor’s Hankamer School of Business, who advises salespeople to narrow their customer databases and develop “personal touch portfolios,” which rank the best candidates for a salesperson’s most personalized marketing and highest level of attention. “We are limited in bandwidth as individuals,” Dixon says. “You want to target the people who it makes the most sense for that individualized follow-up — those for whom seeing, hearing and feeling from you will evoke a positive personal response.”
Can Money Buy Us Happiness?
U.S. News & World Report: The adage “money can’t buy you happiness” may have some exceptions. According to this article, there are a few purchases that can lift consumer’s spirits. James Roberts, The Ben H. Williams Professor of Marketing at Baylor’s Hankamer School of Business, is quoted saying the thrill of purchases are short-lived while paying for experiences allows one to “savor the memories…for a lifetime.”
Are You Addicted to Your Smartphone?
Wall Street Journal This Morning: AUDIO: Hosts of the radio program, Wall Street Journal This Morning, discuss the Yahoo! Tech column by James Roberts, The Ben H. Williams Professor of Marketing at Baylor’s Hankamer School of Business, that walks readers through the six signs of smartphone addiction. At the end of the column, readers are asked to consider 12 statements to gauge whether they’ve reached (or surpassed) the “tipping point” of smartphone addiction. Roberts is widely recognized for his research on consumerism and cellphone addiction.
Super Bowl Ads Win by Playing to Viewers' Emotions, Experts Say
Pittsburgh (PA) Tribune-Review: Kirk Wakefield, Ph.D., The Edwin W. Streetman Professor of Retail Marketing in Baylor’s Hankamer School of Business, is quoted as an expert source in this article examining the impact of emotional and celebrity advertising during the Super Bowl. Celebrities offer a way to establish a quick connection without spending 30 to 60 seconds teasing out a story, Wakefield explained.
iPhone Separation Anxiety is Really a Thing, Researchers Say
Network World: Article on research that shows that cellphone separation can have negative physical and mental effects on iPhone users references a 2014 Baylor study that found that women college students spend an average of 10 hours a day on their cellphones, and men almost eight hours. “That’s astounding,” said James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. “As cellphone functions increase, addictions to this seemingly indispensable piece of technology become an increasingly realistic possibility.”
Where Does CRM Go from Here?
CRM Magazine: Article about customer relationship management quotes Jeff Tanner, Ph.D., professor of marketing and executive director of Baylor Business Collaborative in the Hankamer School of Business, about predictions for shifts in 2015 in sales, marketing and customer service. Tanner says that “businesses have been emphasizing the wrong technology and incentivizing the wrong behaviors. We've been promising that technology would empower salespeople, but that hasn't happened. CRM is still mostly used as a management tool.”
Pair that tweets together, stays together?
The Houston Chronicle: Article originally published Dec. 3 in the New York Times about the negative effects that technology can have on interpersonal relationships references a study by James Roberts, Ph.D., The Ben H. Williams Professorship in Marketing in Baylor’s Hankamer School of Business, which found that paying too much attention to a cellphone could ruin relationships with loved ones and friends. “Phubbing your significant other by giving precedence to your phone activities over paying attention to your significant other is a path to strained relationships,” Roberts said.
Rising cellphone use hurts young people, experts say
Times Colonist: Column about the dangers of being a cellphone junkie mentions a recent study on cellphone addiction by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. Roberts found that women spent an average of 10 hours per day and men nearly eight on their electronic devices.