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Keller Center Research Report - December 2016
The latest edition of the Keller Center Research Report from Baylor Business is here! The December 2016 issue is filled with insightful and helpful writing about fascinating new research in the real estate and sales industries.

Living Small
Business Review Podcast: Sleek, high tech and affordable micro housing in downtown metro areas is poised to disrupt the urban housing market, which hasn't seen change in over 150 years.

Are 'Weekly Fantasy' Contests like FanDuel Games of Skill, or Gambling?
WOAI-AM: Earl Grinols, Ph.D., Distinguished Professor of Economics in Baylor’s Hankamer School of Business, is featured in this online article focused on the emerging debate over fantasy football – game of skill or gambling? Grinols, an internationally recognized expert on the economics of gambling, argues that fantasy football leagues like Draft Kings and Fan Duel are examples of gambling. He contends that any comparison of fantasy football to investing in the stock market is off the mark. "In the stock market, every player can have a positive expected return," Grinols said. "None of that applies to gambling."

Cold Calling Anxiety
About Health: The Keller Center for Research in Baylor’s Hankamer School of Business and a team of Baylor M.B.A. students partnered with the research and development department at Keller Williams Realty International to conduct a study about cold calling. The study sought to quantify the importance and effectiveness about cold calling as a prospecting tool and measure the effectiveness of cold calls.

Hankamer School of Business Finds New, State-of-the-Art Home
KWBU-FM: AUDIO: The new $100 million Paul L. Foster Campus for Business and Innovation is the new home of Baylor’s Hankamer School of Business. Media representatives were given a tour this week of the 275,000-square-foot building, which has an atrium, classrooms with the latest technology, collaborative study rooms and more than 250 office spaces. Interviewed for the story were Terry Maness, D.B.A., dean of Hankamer School of Business, and MBA student Kevin Mitchell.

The 25 Business Schools that Offer the Best Education
Business Insider: Baylor University’s Hankamer School of Business is recognized in this article as being listed among the top 25 business schools with the best quality of education, as compiled by According to the article, more than 10,000 current and former business school students were surveyed.

The Rise of Mission-Critical Skills: The competencies enabling individuals and organizations to pursue their callings [BBR]
What private-sector business skills are prized by nonprofit organizations?

It’s an increasingly important, but complex question – and one that ought to command the attention of all leaders and managers, regardless of the sector in which their organizations execute their unique missions.

Know Who Your Best Clients Are
Realtor: This article features sales expert Andrea Dixon, Ph.D., executive director of Baylor University’s Center for Professional Selling and the Keller Center for Research in Baylor’s Hankamer School of Business, who advises salespeople to narrow their customer databases and develop “personal touch portfolios,” which rank the best candidates for a salesperson’s most personalized marketing and highest level of attention. “We are limited in bandwidth as individuals,” Dixon says. “You want to target the people who it makes the most sense for that individualized follow-up — those for whom seeing, hearing and feeling from you will evoke a positive personal response.”

Cold Calling Tips & Best Practices for Real Estate Agents
[10/30/2014] Article about research on the effectiveness of “cold calling” in real estate conducted in fall of 2011 by Baylor’s Keller Center for Research and a team of Baylor MBA students partnered with the research and development department at Keller Williams Realty International (KWRI). Dale Lampertz, part-time lecturer in marketing in Baylor’s Hankamer School of Business, led the study, which found that with enough time and effort, cold calling can lead to a set of qualified appointments with prospective clients.

Overconnectivity: When Too Much Tech Hurts Your Relationships
Realtor: Online connections are a great way to stay in touch and promote business, but when overuse becomes the problem, relationships and image could be damaged, according to this article. A study conducted by graduate students and faculty from Baylor’s Hankamer School of Business – and published by the University’s Keller Center for Research – is cited.

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