A Consumer Dilemma: More Kale or Less Cake?
As time goes on, more and more people are monitoring their food consumption in an attempt to lose weight or improve their overall health. But, should consumers focus on avoiding unhealthy foods or on eating more healthy foods? After seeing countless articles and headlines with titles such as “Foods You Should Avoid at All Costs” and “Best Foods for Your Health,” Assistant Professor of Marketing Meredith E. David wanted to find out for herself.
Study: Hey, Advertising and Marketing Pros! Before You ‘Go Thin,’ Think Again
Here’s the skinny: Not all women will buy products because the models in the advertisements are thin, according to a new study of a diverse group of 239 women by a Baylor University marketing professor.
The Challenges of Free Trade Across the Atlantic
Joe McKinney, Ben H. Williams Professor of International Economics and associate director of the McBride Center for International Business, is an expert in international trade policy. He has testified before the Trade Subcommittee of the U.S. House of Representatives’ Ways and Means Committee, the U.S. International Trade Commission on the economic effects of the North American Free Trade Agreement (NAFTA), and the U.S. Trade Deficit Review Commission concerning the implications of persistent trade deficits.
Learn, Teach, Repeat
Accounting and Business Law Professor Bill Thomas has a long history with Baylor University. Thomas is a “double bear;” he holds a BBA and an MBA from Baylor. He went on to get his PhD from the University of Texas at Austin before returning to Baylor to teach. Since then, he has taught at Baylor for a total of 39 years.
ProSales Takes Top Team and Individual Honors in National Competition
Baylor’s Professional Selling program (Baylor ProSales) finished 4th overall, out of 67 universities, in the National Collegiate Sales Competition (NCSC) at Kennesaw State University.
Baylor ProSales Finishes Third in Western States Collegiate Sales Competition
Baylor’s Professional Selling program (Baylor ProSales) finished 3rd overall in the Western States Collegiate Sales Competition (WSCSC). ProSales seniors, Katie Simutis and Lindsey Regan, alongside ProSales junior, Pearson Brown lead Baylor to this top finish.
Business Students to Present Plan to Waco City Council
On Tuesday May 5, six Baylor Business students will present a marketing plan to the Waco City Council at 3:00 p.m. The presentation will be televised on the Waco City Cable Channel.
Baylor Professional Fraternity Took Care of Business at State Competition
Baylor’s freshly minted Phi Beta Lambda (PBL) chapter has set a precedent of success after bringing home 43 awards April 10-11 at the 2015 State Leadership Conference at The University of Texas at Dallas in Richardson.
TREP EXPO in Addison Gathers Entrepreneurship Thought Leaders to Strengthen Startup Community
Baylor entrepreneurship department partners with Addison Economic Development, Dallas Entrepreneur Center for May 14-15 event
Baylor University Business Student Takes Second Place in National Selling Competition
Baylor University senior Kelsey Mann was named runner-up in the national Sales Student of the Year Award competition held by the American Marketing Association (AMA) and the University Sales Center Alliance (USCA).