Business News

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Business News NEWSROOM

Date Episode Name Description Download
11/08/2012The Perfect PairingTo find out how to pair a particular brand with an athletic team successfully, ask what passionate fans think about the product.
11/01/2012Planning Unplanned PurchasesOften shoppers end up with more than they planned on buying at the grocery store. When it comes to how much they end up with at the check out, it all has to do with the store's layout.
10/25/2012Inside the Buyer's MindCompanies are worried about customer satisfaction with the product they've purchased, but what about the process?  Are customers satisfied with the process? If a company can understand the differences in buyers and how they like to buy that company can sell the way they want to buy.
10/18/2012Little White LiesWhy do some employees stretch the truth, using intentional deceptions which may even be harmful, to give them an advantage in the workplace?
09/13/2012A Shopper's JourneyAn explanation of omni-channel retailing – a more integrative marketing strategy companies are seeking out to capture consumers’ business, resulting in a more seamless experience from the customer’s perspective.

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