D.A.R.E. to Keep Kids Off Tech
The Daily Beast: This article references a study by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing, and Chris Pullig, Ph.D., professor and chair of the marketing department in Baylor’s Hankamer School of Business. The study found that emotional instability, introversion and materialism are significantly associated with cellphone addiction in teenagers and adults. “It’s not something we’re going to go cold turkey on,” Roberts said. “What we really have to do is carve out some rules to this game. There’s got to be times when we don’t use our smartphones, we’ve got to limit the amount of time we use on our smartphones.”
How Much Time Do Families Really Spend on Their Cellphones?
ABC's Good Morning America: James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, is the featured expert in this “Good Morning America” segment with ABC reporter Mara Schiavocampo addressing families and their use of cellphones. The story centers on a Philadelphia family of four, who allowed their cellphone use to be tracked for a week. Tracking was done using video cameras and a smartphone app. Roberts, known nationally and internationally for his research on smartphone addiction and its effects, flew to Philadelphia to film the segment, in which he meets with the family to discuss their smartphone habits and shares tips to help them curb their use and break away from the pull of technology.
For Founders Looking to Crowdfund Their Startups, Not All Investors Are Created Equal
Forbes: According to research by Matthew Wood, Ph.D., assistant professor of entrepreneurship in Baylor’s Hankamer School of Business, startup business founders should be aware that not all “angel investors” are created equally. Wood, along with professors from the University of Oklahoma and Babson College, studied more than 1,000 screening decisions by venture capitalists to determine how the crowd backers of a startup influenced its later fundraises. The study found that the presence of a big name investor was a large influence on decision making.
Does Religion Make Us Worse People?
The Huffington Post: Article about parents who return to return to their faith communities in hopes of instilling religious values into their children. The article references a 2012 study by Baylor researchers Marjorie Cooper, Ph.D., and Chris Pullig, Ph.D., who found that narcissistic religious students were not more ethical in their decision-making than those not involved in organized religion. Pullig is professor and chair of marketing in Baylor’s Hankamer School of Business. Cooper is a professor of marketing in Hankamer.
Why You Should ‘Cyberloaf’ at Work before Lunch
Men’s Health: This story centers on new research by Emily Hunter, Ph.D., and Cindy Wu, Ph.D., associate professors of management in Baylor's Hankamer School of Business. Their study, published in the Journal of Applied Psychology, identified key characteristics of workday breaks that boost energy, concentration and motivation. The findings show that mid-morning breaks are important.
Social Impact Partnerships
Jim Ryan of Merrill Lynch explains that you don’t have to sacrifice performance by bringing your values into your portfolio. Social impact bonds are being offered in the marketplace, often referred to as “pay for success” securities.
The Best Undergrad Programs for Entrepreneurship 2016
Entrepreneur: The undergraduate entrepreneurship program at Baylor's Hankamer School of Business is ranked fourth best in the country by Entrepreneur Magazine and the Princeton Review. Thousands of entrepreneurship programs were surveyed, judged on criteria including the availability of internships and externships, the percentage of entrepreneurship students who developed an actionable plan to launch a business while at the school and the number of companies started by graduates over the last five and 10 years.
5 Reasons to Put Down Your Phone When You're Not Alone
USA TODAY: This article references research by Baylor’s Hankamer School of Business faculty James Roberts, Ph.D., The Ben H. Williams Professor of Marketing, and Meredith David, Ph.D., assistant professor of marketing. The research shows that romantic partners who engage with their smartphones when they should be engaging with their significant others are risking their relationships.
Waco is Benefitting from the Creative Energy of HGTV’s Fixer Upper’ Couple Chip and Joanna Gaines
The Dallas Morning News: Article about the impact on Waco and its “cool” factor of Baylor graduates Joanna Gaines, B.A. (Communication) ’01, and Chip Gaines, B.B.A. (Marketing) ’98, hosts of the popular “Fixer Upper” series on HGTV. This article in the Dallas Morning News business section also mentions Baylor’s McLane Stadium as a major contributor to the economic development successes, spurring more developers to begin investing in business and property along the Brazos River.
When Smartphones Hurt
The Huffington Post: James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, penned this Huffington Post column about cellphones and their negative impact on relationships. “Not that cellphones and other technologies are the only culprits in our dismal relationship record, but research suggests that in many instances they are not helping. Distractions of any sort, regardless of their cause, can undermine the formation of healthy relationships,” Roberts wrote.
Team From Trinity University Takes Home $12,000 From Baylor University’s Case Competition In Healthcare Management
Graduate students from universities across the nation came together at Baylor University last weekend to compete in the inaugural Robbins Case Competition in Healthcare Management. The event is hosted by the Robbins Institute for Health Policy and Leadership at Baylor’s Hankamer School of Business.
Are 'Weekly Fantasy' Contests like FanDuel Games of Skill, or Gambling?
WOAI-AM: Earl Grinols, Ph.D., Distinguished Professor of Economics in Baylor’s Hankamer School of Business, is featured in this online article focused on the emerging debate over fantasy football – game of skill or gambling? Grinols, an internationally recognized expert on the economics of gambling, argues that fantasy football leagues like Draft Kings and Fan Duel are examples of gambling. He contends that any comparison of fantasy football to investing in the stock market is off the mark. "In the stock market, every player can have a positive expected return," Grinols said. "None of that applies to gambling."
Baylor Will Host 10th Annual Dale P. Jones Business Ethics Forum
The Dale P. Jones Ethics Forum was created in 2005 to engage students, faculty, alumni and business leaders in discussions of major ethical issues facing the business world.
The 10th Annual Business Ethics Forum begins Tuesday, Nov. 3, and continues through Friday, Nov. 13. The theme of this year’s forum is “The Ethics of Health and Wellness.”
Here's What it Says About your Personality if you're Constantly Checking your Phone
Business Insider: This article references a study by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing, and Chris Pullig, Ph.D., professor and chair of the marketing department in Baylor’s Hankamer School of Business. The study found that emotional instability, introversion and materialism are significantly associated with cellphone addiction.
How to Make the Most Out of Your Break
Entrepreneur: A study conducted by Emily Hunter, Ph.D., and Cindy Wu, Ph.D., associate professors of management at Baylor’s Hankamer School of Business, is used in this article about how to maximize your workday. The study, “Give Me a Better Break: Choosing Workday Break Activities to Maximize Resource Recovery,” found that the best time to take breaks is actually earlier in the day, before workers lose most of their energy.
Brands and Social Good
Using a company’s profits to do good in the world has increasingly become the key to winning over consumers. From the very beginning, fashion pioneer Kenneth Cole has leveraged his platform to help catalyze social change. Amanda Cole, social impact strategist at Kenneth Cole, talks about “look good, for good.”
Jim Ryan, managing director at Merrill Lynch at the the private banking and investment group in New York City, says investors today are demanding more from their portfolio. He says institutional investors have a greater responsibility to ensure that their own investments reflect their underlying ministry or mission.
Process of Succession Planning
The Houston Chronicle: John Schoen, an adjunct lecturer in management and researcher in Baylor’s Hankamer School of Business, is quoted in this article about succession planning, an ongoing process that allows companies to ensure a continuity of quality leadership and knowledge retention. Schoen concludes that many people do not consider succession and ownership transfer issues in businesses because they are difficult for families to discuss.
5 Top Money Tips From a Financial Planners Conference
Next Avenue: This article on financial planning features advice from William Reichenstein, Ph.D., The Pat and Thomas R. Powers Chair in Investment Management in Baylor’s Hankamer School of Business, who says that people can make their money last longer by defying conventional wisdom on retirement portfolio withdrawals.
Coffee Break, Lunch Break, ‘Better Break’: The Best Time To Take A Break From Work And Do Something You Enjoy
Medical Daily: This article centers on a new management study from Baylor’s Hankamer School of Business, which provides a greater understanding of how employees can take workday breaks that replenish energy, concentration and motivation. The research was conducted by Emily Hunter, Ph.D., and Cindy Wu, Ph.D., associate professors of management, and is published in the Journal of Applied Psychology.
To Phubb or Not to Phubb?
The Huffington Post: James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, penned this column (and quiz) for The Huffington Post, which challenges the reader to answer the question: Are you a phubber? “Phubbing” – or phone snubbing – is the act of ignoring someone in your company because you’re too engrossed in the goings on of your cellphone. Much of the column is taken from Roberts’ new book, “Too Much of a Good Thing: Are you Addicted to Your Smartphone?” He and fellow researcher, Meredith David, Ph.D., assistant professor of marketing at Baylor, recently published a study, which showed that phubbing can damage romantic relationships and lead to depression.
Under the Lights: How IT Can Score a Win for the Campus Stadium
EDUCAUSEreview: Lead feature on two universities - Baylor and Colorado State – about how both institutions’ CIOs are leading efforts to ensure technology remains at the forefront in providing an excellent fan experience, maintaining physical and digital security and allowing for smooth operations for their respective stadiums. Interviewed on the technology at Baylor’s McLane Stadium is Pattie Orr, vice president for information technology and dean of University Libraries; Hope Koch, Ph.D., associate professor of information systems in Baylor’s Hankamer School of Business; recent Baylor graduates Amanda Best and Jamison Venegas, B.B.A.( Management Information Systems) ’15, who served as Wi-Fi coaches; and Bob Hartland, associate vice president of IT infrastructure.
Addicted to Your Smartphone? Quit the Habit in Nine Easy Steps
Viva Magazine: Are you struggling to ignore the sweet buzzing, chiming and ringing of your precious smartphone? In this article, James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, offers nine tips to break away from your cellphone. Roberts, who is known nationally for his research on smartphone addiction, is quoted.
Ruben Cantu, founder and CEO of Core Media Strategies, pairs investors with start-ups that have high potential. He knows what separates an A-team from a B-team, and the type of prime players investors are looking for.
Cell Phone Addiction Similar To Drug Addiction
KWTX-TV: VIDEO: James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University, is featured in this story discussing the positives and negatives of cellphone use, cellphone-free zones and proper use of technology. Roberts’ new book, “Too Much of a Good Thing: Are You Addicted to Your Smartphone?,” addresses smartphone addiction, etiquette and technology’s effects on relationships.
Career Management Department Launches New Platform to Help Students Get Hired
This year with the addition of the Paul L. Foster Campus for Business and Innovation, the Hankamer School of Business Office of Career Management launched a new program available only to business school students called Handshake, a modern career services management platform.
Pitchfest competitions have become quite popular with entrepreneurs seeking financing. Ruben Cantu, founder and CEO of Core Media Strategies, shares his top five tips when presenting ideas to investors, in order to nail a pitch.
Cold Calling Anxiety
About Health: The Keller Center for Research in Baylor’s Hankamer School of Business and a team of Baylor M.B.A. students partnered with the research and development department at Keller Williams Realty International to conduct a study about cold calling. The study sought to quantify the importance and effectiveness about cold calling as a prospecting tool and measure the effectiveness of cold calls.
Believe It or Not, There's a 'Right' Way to Take a Break
Dr. Oz - The Good Life: This article centers on new research by Emily Hunter, Ph.D., and Cindy Wu, Ph.D., associate professors of management in Baylor University’s Hankamer School of Business, who identified the keys to taking a workday break that replenishes energy, concentration and motivation. Hunter, who was interviewed for the story, said, "I expected many of these assumptions we had about workday breaks — like going outside, doing things that are less effortful, putting aside work and not thinking about it — to be really effective. But it only came down to two things." Those two things are 1) taking mid-morning breaks and 2) doing things that you prefer.
Buddie, a Fuzzy Marijuana Mascot, is Cultivating all Kinds of Trouble
Mashable: This Associated Press story about the marketing efforts of an organization to legalize marijuana in Ohio quotes Chris Pullig, Ph.D., professor and chair of the marketing department in Baylor’s Hankamer School of Business. Pullig, a branding expert, addresses the organization’s use of a mascot – “Buddie” – to spread its message.
Caped Superhero is Pushing Marijuana Legalization in Ohio
The Huffington Post: This Associated Press story about the marketing efforts of an organization to legalize marijuana in Ohio quotes Chris Pullig, Ph.D., professor and chair of the marketing department in Baylor’s Hankamer School of Business. Pullig, an expert on branding, speaks on the organization’s use of a mascot – “Buddie” – to spread its message. "The legalization group has paid close attention to what many mainstream marketers have done to create an effective personification of their brands. Tony the Tiger, Ronald McDonald, the Nesquik Bunny, Jack from Jack in the Box — the list goes on," Pullig said. "Also, it is obvious that many of these characters endorse products that are not always good for consumers. They also are targeted to younger consumers."
Social Security Strategy: Boost Lifetime Payouts With the Spousal Benefit
NASDAQ: William Reichenstein, Ph.D., Professor & Holder of The Pat & Thomas R. Powers Chair of Investment in Baylor’s Hankamer School of Business, is quoted about how spouses may maximize the higher earner's benefit when it comes to Social Security payouts.
Creating the Right Setting for Success
Leadership expert Dan Rockwell says culture building helps to attract and retain the kind of people who will fulfill a company’s mission. He says some industries, such as banking, government and education, can be slower to change culture. He advises to start small, with a division, a team, or an office. And remember, a “great place to work” is often determined by what is tolerated on the job. For example, management allowing rudeness in a meeting, or allowing a great performer to break the rules.
What Waco Financial Advisers think about China-driven Stock Market Turmoil
Waco Tribune-Herald: William Reichenstein, Ph.D., professor of finance and The Pat and Thomas R. Powers Chair in Investment Management in Baylor's Hankamer School of Business, is quoted in this story about the recent stock market plunge. He urged investors to stay the course in the wake of the weak performance. “This is a hiccup, a season of short-term volatility nobody could have predicted, though a number of us are certainly not surprised, considering how highly the market had been valued,” Reichenstein said.
How to Stop Comparing Yourself To Others
Rewire Me: This blog on the “key to happiness” explores research by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. He posits that the pursuit of material possessions may not equate to happiness but rather dissatisfaction. “People who pursue happiness through material gain tend to feel worse, and this is related to negative appraisals of their satisfaction with life,” wrote Roberts in his study, published in The Journal of Positive Psychology.
Hankamer School of Business Finds New, State-of-the-Art Home
KWBU-FM: AUDIO: The new $100 million Paul L. Foster Campus for Business and Innovation is the new home of Baylor’s Hankamer School of Business. Media representatives were given a tour this week of the 275,000-square-foot building, which has an atrium, classrooms with the latest technology, collaborative study rooms and more than 250 office spaces. Interviewed for the story were Terry Maness, D.B.A., dean of Hankamer School of Business, and MBA student Kevin Mitchell.
Is the Customer Always Right?
Research indicates that an employee’s repeated exposure to violations of moral principle can have a large impact on their personal life. Witnessing customers returning clothing they’ve worn, or abusing assistance programs, for example, leave employees depleted of energy to perform well at work, as well as causing friction with co-workers and their family at home.
Despite Improvements, Social Security Needs Bigger Fix: Retirement Scan
BankInvestementConsultant.com: Round up of current retirement news includes a link to a Kiplinger article on the kind of IRA account that is best for parents to leave their children. The article is based on a recent study in the Journal of Personal Finance by William Reichenstein, Ph.D., professor and The Pat and Thomas R. Powers Chair of Investment in Management, and Tom Potts, Ph.D., professor of finance, both at Baylor’s Hankamer School of Business.
The Astoundingly Simple Secret That Makes Argentines the Best Texters in the World
Mic: This article focuses on the growing trend of voice and audio messages – in lieu of traditional texting – that people are adopting around the world. The story cites research by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, which revealed that college students spend an average of eight to 10 hours per day on their cellphones.
Cake and Kale
Research indicates that if you want to eat healthy, but have a low degree of self-control, don’t avoid all of those unhealthy items you love. Instead, approach them as treats and consume them in moderation.
Summer Reading Fair Puts Books in Hands of Students
The Waco Tribune-Herald: Article about an extension of a summer-long program linking Waco ISD’s free summer meals program with reading mentorships quotes Linda English, Ph.D., clinical assistant professor of economics in Baylor’s Hankamer School of Business, who leads the Book Nook summer reading program. English said children who need the summer meals program are the most vulnerable to the “summer slide,” a loss of the principles and education learned over the school year. “This is a major factor accounting for gaps in test scores among social classes... We’re trying to give them a better chance.”
Retirees, Consider This Valuable New Strategy for Passing IRAs to Your Heirs
Kiplinger’s Retirement Report: Article on what kind of IRA account is best for parents to leave their children is based on a recent study in the Journal of Personal Finance by William Reichenstein, Ph.D., professor and The Pat and Thomas R. Powers Chair of Investment in Management, and Tom Potts, Ph.D., professor of finance, both at Baylor’s Hankamer School of Business.
Cell Phone Snubbing
From sending pictures of food on Snapchat, to “checking in” on Facebook, phone snubbing – or “phubbing” – can weaken a relationship, according to one professor’s research. Her advice? Establish mobile phone boundaries with your partner.
Building Products Plus Hires Seven Prison Entrepreneurship Program Graduates
University Chronicle: Building Products Plus, a Houston-based company, has found success in hiring employees through the Prison Entrepreneurship Program (PEP), which operates in more than 60 Texas prisons. Baylor researchers in 2013 conducted a study and found that PEP outperformed nine similar rehabilitation programs in achieving lower recidivism rates. Baylor’s Hankamer School of Business partners with PEP to help prisoners pursue certificates in entrepreneurship.
The Impact of Bystander Video from Smartphones
Houston Public Media: Story about people using cellphones to record such events as shootings and arrests quotes Baylor University researcher Jim Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. Roberts says a new social trend is that people are choosing to record provocative events rather than intervene. “We’re going beyond one step of being just apathetic bystanders...to what I call ‘cruel voyeurs,’” Roberts says.
3 Ways To Ditch Hierarchy And Improve Company Performance
YFS Magazine: Per Bylund, Ph.D., research professor of entrepreneurship in Baylor’s Hankamer School of Business, wrote this column addressing the pros and cons of ditching hierarchy and adopting a “horizontal” business structure. He offers three keys to making such a structure as productive as possible.
Baylor MBA Candidates Partner with Zambian Students for Business Consulting
Baylor University MBA candidates and Northrise University undergraduate students teamed up in June for the annual African Global Initiative course in Ndola, Zambia. The seven Baylor Business students and twelve Northrise students formed five teams to work for three local businesses on projects involving human resources, entrepreneurship, pricing structures and marketing campaigns.
Successful New Ventures
Ted Waldron offers a three-part formula for a successful start-up: Don’t try to go head-to-head with the major player in a market segment, provide a complimentary offering that extends or supplements a major competitor’s position, and wait for fragmentation in the supply chain.
Professional Selling Program Recognized by Sales Education Foundation
The Sales Education Foundation (SEF) named Baylor’s Professional Selling program to their list of Top University Sales Programs for the sixth year in a row
3 Unexpected Ways to Help Your Kids Be Mindful About Screen Time
The Huffington Post: Article includes three experts' viewpoints on family technology use. Quoted is Jim Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. Roberts, author of “Too Much of a Good Thing: Are You Addicted to Your Smart Phone?”, suggests tech-free zones of the house and times of the day – for everyone – so that cellphone use does not interfere with family relationships.
There are some potential dangers to corporate social responsibility. Blaine McCormick provides perspectives from the consumer, the target of the philanthropy, and the shareholders.
After Mars Hill, Will the Multisite Church Movement Grow Up?
Christianity Today: Charles North, Ph.D., associate professor of economics in Baylor’s Hankamer School of Business, is quoted in this in-depth article addressing the positives and negatives, risks and rewards, of the multisite church movement. North likened the fall of Mars Hill (a multisite church in Sammamish, Washington) to a successful startup business that endures a leadership succession, with the pastor as CEO. “The pastor is the face of that church,” North said. “How do you get a successor who is going to fill that role?”
Know When It's Time to Get a New Job
John Tesh’s Intelligence for Your Life: Article about unhappiness at work cites a 2011 study by Baylor researchers, who found that workers with a hostile supervisor were much more likely to have problems with their partners than those with supportive bosses. The workers also are were more likely to take out their frustrations on their family because they felt powerless at work. The study, published in Personnel Psychology, was conducted by Dawn Carlson, Ph.D., professor of management and The H.R. Gibson Chair of Organizational Development at Baylor’s Hankamer School of Business, and former management professor Merideth Ferguson.
Misquotes and Memes: Did Ben Franklin Really Say That?
Science Daily: Blaine McCormick, Ph.D., associate professor and chair of the management department in Baylor University’s Hankamer School of Business and author of the book “Ben Franklin: America’s Original Entrepreneur,” discusses the legitimacy of Ben Franklin quotes and memes found on social media.
Surprising Links between Gratefulness, Money and Happiness
Psychology Today: If you feel thankful and grateful in general, you're more likely to experience happiness than people who are more focused on their material wealth and possessions, according to a recent study led by James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. But when people who are more materialistic have an experience that causes them to feel gratitude in some form, their level of happiness rises. The research was published in The Journal of Positive Psychology.
Time and Quality
Jason MacGregor took a closer look at the effect filing times have on the quality of audits. What he found is a bit counter intuitive.
4 Ways to Bridge the Retirement Income Gap
TIME: William Reichenstein, Ph.D., The Pat and Thomas R. Powers Chair of Investment in Management at Baylor’s Hankamer School of Business, is quoted about strategies to delay Social Security benefits to boost income and financial security. Reichenstein suggests pulling funds from pretax accounts, such as a 401(k) or traditional IRA, to take advantage of a low tax bracket before Social Security and mandatory withdrawals from retirement accounts kick in.
10 Ways Your Smartphone is Making You Fat
Active Beat: A recent Baylor University study reports that female college students spend 10 hours daily on their smartphones, while men spend roughly 8 hours. According to the article, the time we spend on our phones is preventing us from doing more beneficial activities, like working out.
Turning Hobbies into Jobs
KWTX-TV: VIDEO: Sara Perry, Ph.D., assistant professor of management in Baylor’s Hankamer School of Business, was interviewed as an expert source for this story about women who have taken the steps to turn their hobbies into jobs. Perry is an active researcher, publishing in the areas of work-life balance and autonomy.
7 Ways to Maximize Your Social Security Benefits
MSN.com: Bill Reichenstein, Ph.D., the Pat and Thomas R. Powers Chair in Investment Management at Baylor's Hankamer School of Business, talks about how to prepare to claim Social Security benefits if you spouse dies. “The higher earner should base his benefits decision on the age he would be when the second spouse dies,” Reichenstein said. “What would probably be the best strategy is for him to wait until he turns 70 because, after the death of the first spouse, the survivor keeps the higher benefits.”
Prison Entrepreneurs: From Shark Tank to Redemption
Acton.org: Column about the Prison Entrepreneurship Program (PEP), a Houston-based nonprofit that turns incarcerated men into aspiring business owners. After these men successfully complete PEP’s three-month character development program, they move into PEP’s core program, a six-month business plan competition that leads to a Certificate in Entrepreneurship from Baylor’s Hankamer School of Business. In 2013, Baylor determined that PEP delivers a 340 percent return on investment for every dollar donated to the program.
Blowing the Whistle
It was an early fascination with the Enron scandal that sparked Amy Miller’s research on how likely someone will blow the whistle on someone else’s wrongdoing.
Promoting Hands-On Learning: Undergraduates as Business Consultants
Prior to becoming a Baylor faculty member in fall 2014, Sara Perry, assistant professor of Management, taught organizational behavior at the University of Houston—Downtown. With a university initiative for service learning, Perry and two fellow faculty members created a transformational learning opportunity for their students.
Baylor Regents Approve Doctorate, OK New Sports Center
The Baptist Standard: Second item on action taken recently by the Baylor Board of Regents, who voted to establish a new Ph.D. program in entrepreneurship in the Hankamer School of Business and approved $1.1 million for the design and construction of the Simpson Strength and Performance Center in the Simpson Athletics and Academic Center.
Yet Another Reason Advertisers Should Embrace Body Diversity
The Huffington Post: New research by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, is the focus of this The Huffington Post article addressing whether a model’s body size in an advertisement affects a consumer’s purchase. Roberts’ research found that marketers and advertisers who default to the “thin ideal” – the belief that thinner is better – could be alienating up to 70 percent of their audience. The article is part of The Huffington Post’s “Social Science Made Simple” series.
A Consumer Dilemma: More Kale or Less Cake?
As time goes on, more and more people are monitoring their food consumption in an attempt to lose weight or improve their overall health. But, should consumers focus on avoiding unhealthy foods or on eating more healthy foods? After seeing countless articles and headlines with titles such as “Foods You Should Avoid at All Costs” and “Best Foods for Your Health,” Assistant Professor of Marketing Meredith E. David wanted to find out for herself.
Study: Hey, Advertising and Marketing Pros! Before You ‘Go Thin,’ Think Again
Here’s the skinny: Not all women will buy products because the models in the advertisements are thin, according to a new study of a diverse group of 239 women by a Baylor University marketing professor.
Reacting to Activists
How do activist organizations get companies to do what they want? What factors should a company take into consideration before responding to activists? Ted Waldron provides insights from his research on the topic.
New business ideas are being pitched in an unconventional setting that may come as a surprise to some. MBA students are going to jail to help inmates develop business plans.
Smartphone Separation Anxiety: How Bad is Your Nomophobia?
NBC’s TODAY Show: “Nomophobia” (no-mobile-phone-phobia) – that anxious feeling when you are without your smartphone – was the subject of NBC reporter Erica Hill’s story for Thursday’s TODAY Show, which features James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. Roberts, whose research on cellphone addiction has made national and international news for many months, was interviewed as an expert source. He said, “Cellphones are becoming a more integral part of our life, and as they have become more portable, as they become more multifunctional, we find more ways to become attached to them, if not addicted.” Several of Roberts’ tips, as well as his research, which found that male and female college students spend an average of 8-10 hours per day on their mobile devices, respectively, were also included in the piece.
Baylor Regents Approve Entrepreneurship Ph.D., $1.1 Million Athletic Weight Room Renovation
Waco Tribune-Herald: Baylor’s Hankamer School of Business will add a new doctorate degree in entrepreneurship, aiming to capitalize on the limited number of advanced degree options in the growing study field. Quoted in the story is Terry Maness, D.B.A., business school dean. The Board also approved $1.1 million to design and construct the Simpson Strength and Performance Center in the Simpson Athletics and Academic Center.
The Challenges of Free Trade Across the Atlantic
Joe McKinney, Ben H. Williams Professor of International Economics and associate director of the McBride Center for International Business, is an expert in international trade policy. He has testified before the Trade Subcommittee of the U.S. House of Representatives’ Ways and Means Committee, the U.S. International Trade Commission on the economic effects of the North American Free Trade Agreement (NAFTA), and the U.S. Trade Deficit Review Commission concerning the implications of persistent trade deficits.
2015’s Mayweather vs. Pacquiao by the Numbers
Wallet Hub: Kirk Wakefield, Ph.D., the Edwin W. Streetman Professor of Retail Marketing in Baylor’s Hankamer School of Business, is quoted as an expert source regarding the popularity of boxing, compared to other sports – football and soccer, specifically. “Given the rise of soccer in popularity among millennials, if the NFL does not adapt to the culture and properly assess the risks of the sport, it may end up where boxing is today. Of course, we are talking over the course of decades.”
Study Ranks Texas Low on List of Best States for Working Mothers
KWTX-TV: Emily Hunter, Ph.D., assistant professor of management in Baylor’s Hankamer School of Business, is featured as an expert source in this story about a Wallet Hub study that ranks Texas low on a list of best states for working mothers. “Employers are starting to recognize that workers want more family friendly policies, and to stay competitive and to keep those high-performing workers, that they need to offer the best family friendly benefits,” Hunter said.
Learn, Teach, Repeat
Accounting and Business Law Professor Bill Thomas has a long history with Baylor University. Thomas is a “double bear;” he holds a BBA and an MBA from Baylor. He went on to get his PhD from the University of Texas at Austin before returning to Baylor to teach. Since then, he has taught at Baylor for a total of 39 years.
Baylor Class Urges Marketing Outreach to Keep Young Professionals in Waco
Waco Tribune-Herald: Baylor students and professors are brainstorming ways to market Waco to young professionals. At a Waco City Council work session, six students of Todd Finch, part-time lecturer of marketing in Baylor’s Hankamer School of Business, pitched ideas for a campaign to keep young professionals in town after they graduate from Waco’s colleges. Sophomore Taylor Dick, junior Savannah Batista and Waco Mayor Malcolm Duncan are quoted.
Familiarity and Race
BizEd: Article about a National Bureau of Economic Research study co-authored by James West, Ph.D., W.H. Smith Professor of Economics in Baylor’s Hankamer School of Business, which shows that increased contact between majority and minority groups leads to improved attitudes and behaviors. The research analyzed the roommate choices of cadets at the U.S. Air Force Academy. Specifically, researchers looked at what happened when white cadets were assigned black roommates.
ProSales Takes Top Team and Individual Honors in National Competition
Baylor’s Professional Selling program (Baylor ProSales) finished 4th overall, out of 67 universities, in the National Collegiate Sales Competition (NCSC) at Kennesaw State University.
Baylor ProSales Finishes Third in Western States Collegiate Sales Competition
Baylor’s Professional Selling program (Baylor ProSales) finished 3rd overall in the Western States Collegiate Sales Competition (WSCSC). ProSales seniors, Katie Simutis and Lindsey Regan, alongside ProSales junior, Pearson Brown lead Baylor to this top finish.
Business Students to Present Plan to Waco City Council
On Tuesday May 5, six Baylor Business students will present a marketing plan to the Waco City Council at 3:00 p.m. The presentation will be televised on the Waco City Cable Channel.
Baylor Professional Fraternity Took Care of Business at State Competition
Baylor’s freshly minted Phi Beta Lambda (PBL) chapter has set a precedent of success after bringing home 43 awards April 10-11 at the 2015 State Leadership Conference at The University of Texas at Dallas in Richardson.
Ethics Of: A Billion-dollar Sports League Operating as a Nonprofit [BBR]
Mass appeal has propelled the National Football League’s popularity and economic success, enabling blockbuster ticket sales, a namesake television network, broadcast deals, beverage sponsorships, clothing and apparel sales, and other income streams.
TREP EXPO in Addison Gathers Entrepreneurship Thought Leaders to Strengthen Startup Community
Baylor entrepreneurship department partners with Addison Economic Development, Dallas Entrepreneur Center for May 14-15 event
Baylor University Business Student Takes Second Place in National Selling Competition
Baylor University senior Kelsey Mann was named runner-up in the national Sales Student of the Year Award competition held by the American Marketing Association (AMA) and the University Sales Center Alliance (USCA).
The 25 Business Schools that Offer the Most Financial Aid
Business Insider: Hankamer ranked #1 when the online grad school guide GraduatePrograms.com surveyed over 10,000 current and former business school students about their programs to find which ones offer the best financial aid.
Teaching Business Skills to Ugandan Pastors [BBR]
In Uganda, the majority of residents are Christian. Yet, many believe in witch doctors and the evil nature of business. It’s a region where, traditionally, Christians believe God blesses His faithful followers with material wealth. As a result, business and the learning of business skills are discouraged. Ugandan pastors and their wives who seek business skills have been historically deemed as mistrusting of God and His will.
Satisfied Employees Make Satisfied Companies
Employees matter. In recent research, Assistant Professor of Finance Antonio Macias, found employees do create value for firms, which can be evident in mergers and acquisitions.
8 Biggest Misconceptions About Retirement
USA TODAY: Tom Potts, Ph.D., professor of finance in Baylor’s Hankamer School of Business, is quoted as an expert source in this article identifying misconceptions about retirement – everything from “retirement is easy” to tips on how to talk to a financial planner. "A financial planner can help uncover these misconceptions and bring clarity to these areas of confusion and misunderstanding," Potts said.
The Colorful Language of Finance
More than most disciplines, the world of finance operates using a core of playful language. The industry’s terminology conveys the imagination required to address the financial challenges of daily life.
Bears on a Mission [BBR]
From volunteering at a soup kitchen to founding an organization to end hunger, the pursuit of a calling can be defined many ways.
For more than 50 years, Baylor Business graduates have applied their business education to provide principled leadership and a Christian commitment to service to their communities.
We spoke to four mission-driven alumni who have harnessed those business skills and dedicated their careers, and lives, to nonprofit organizations and their causes.
Preparing Early: Why You Should Begin your Retirement Planning in your 20s or 30s
Insurance News Net: Bill Reichenstein, Ph.D., the Pat and Thomas R. Powers Chair in Investment Management at Baylor's Hankamer School of Business, is quoted in this story about younger workers preparing for retirement. In the article, originally published by the Deseret News, Reichenstein encourages people to save all they can in tax-deferred or tax-exempt accounts due to strong tax advantages, compared to saving in a taxable account or a non-qualified annuity.
Baylor’s New Venture Competition Awards Student Entrepreneurs
The Baylor New Venture Competition, hosted by the department of entrepreneurship in Baylor University’s Hankamer School of Business, awarded more than $130,000 in cash and prizes to student teams pitching original business plans.
Baylor's New Phi Beta Lambda Organization Sweeps Competition
In its first year of operation at Baylor University the Phi Beta Lambda business fraternity competed in a statewide academic competition bringing home numerous awards.
Technology and a Quality Life: A Delicate Balance
Baptist News: Referenced in an article about finding a balance between technology and reality is a Baylor University study that relates the uses of smart phones to addictive behaviors, depression, mood changing and inattentiveness. Researcher James Roberts, Ph.D., the Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business conducted the study which also found a connection between phone usage and poor sleep and loneliness.
Mann Takes Second Place in National Competition
The American Marketing Association (AMA) and the University Sales Center Alliance (USCA) announced the inaugural Sales Student of the Year Award. Baylor’s Kelsey Mann received runner-up for this national award. The AMA Sales Student of the Year Award recognizes the top collegiate members demonstrating superior exposure to and participation in sales-related events.
What Gets Measured, Gets Done
There’s been a disconnect between job performance evaluations and what firms want employees to achieve. An organization’s evaluation system impacts their workers’ behavior.
The 25 Business Schools that Offer the Best Education
Business Insider: Baylor University’s Hankamer School of Business is recognized in this article as being listed among the top 25 business schools with the best quality of education, as compiled by GraduatePrograms.com. According to the article, more than 10,000 current and former business school students were surveyed.
Smartphones Are Lifelines for More Poor Americans, Study Says
NBC News: Quoted in an article about connections between smartphone dependency and lower income is James Robert, Ph.D., the Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. Roberts, an expert in consumer behavior, has extensively researched cellphone patterns among college students. He claims that the accessibility of cellphones has caused an exponential increase of dependency in users.
Sense of Gratitude Counters Life Dissatisfaction in Psychological Study
Medical Xpress: A Baylor University study led by Jim Roberts, Ph.D., The Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University, showed that individuals who were highly materialism were less satisfied with their lives, but that gratitude can “buffer” the negative effects of materialism.
Investing in People
There are hundreds of “angel groups” across the U.S. and around the world. What are they looking for when considering where to invest?