Patagonia Announced as Baylor University's 2009 MBA Focus Firm Project

By Becca Broaddus

Patagonia, an environmentally-conscious outdoor sportswear company, was named Baylor University's MBA Focus Firm 2009 company.

Focus Firm is an annual graduate business class that gives students real-world consulting experience. The class will work with Patagonia to research specific company-mandated projects and develop team responses.

"Baylor MBA students are very excited to work with Patagonia this semester," Director of Graduate Business Degree Programs Laurie Wilson said.

The students held a video conference last week with Patagonia representatives to discuss details and expectations of the project. Students will work directly with Patagonia environmental analysts over the 15-week project.

"The company's environmental mission provides the opportunity for students to apply their research and analytical skills in an area of extreme interest to them," Wilson said.

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