Marketing
Baylor Business Fellows[11/6/2009]
He is a premed student in the Honors Program with second majors in Finance and Economics and minors in Biology and Biochemistry. As if that isn't enough to keep him busy, he serves as the vice president of the Baylor Medical Service Organization and Response Team, and is a member of the Future Healthcare Executives graduate organization. He has already completed an internship with M.D. Anderson in Houston, and will be studying in Madrid, Spain, for the fall 2009 semester.
(FULL STORY)
Baylor Sell-Off Competition Will Prepare Students for Sales
[11/6/2009]
Nearly 75 percent of all business school undergraduates will end up in a sales-related job, according to Baylor University marketing professor Charles Fifield. The Baylor Sell-Off Competition Nov. 19, 2009, will provide many of these students a hands-on training experience that prepares them for those sales jobs.
(FULL STORY)
Business Innovation: Beyond Boundaries
[11/6/2009]
The phrase "business innovation" conjures specific types of images for those of us past a certain age. We imagine The Coca-Cola Company's secret recipe locked away in a vault, Google's mind-boggling search algorithms scribbled on a white board or brilliant IBM and P&G scientists tinkering in their research & development (R&D) lairs. Those of us past a certain age need to look again.
(FULL STORY)
Hankamer School of Business: History in the Making
[11/6/2009]
Baylor University's Hankamer School of Business continues the celebration of its 50th anniversary of maintaining international accreditation through the Association to Advance Collegiate Schools of Business (AACSB). AACSB accreditation represents the highest standard of achievement for business schools worldwide.
(FULL STORY)
Lockheed Martin: Why Hire a Baylor Grad?
[11/6/2009]
"Lockheed Martin has a long history of hiring Baylor University graduates for their impressive talent and the core skills they learn that prepare them for professional life. Many of our current employees have pursued graduate studies at Baylor and have found that the school's programs enhance their careers." - Sandra K. Shoemaker, BBA '75, Vice President Enterprise Resource Planning, Lockheed Martin Aeronautics Company
(FULL STORY)
Research in Action: Creating a Culture for Successful Innovation
[11/6/2009]
Dr. Greg Leman, director of University Entrepreneurial Initiatives and the Curtis Hankamer Chair in Entrepreneurship at Baylor, is a big fan of innovation. Among other courses, he teaches the "Initiating and Sustaining Innovation" Entrepreneurship class and serves as director of Baylor's i5 program: Immersion Into International Interdisciplinary Innovation.
(FULL STORY)
View/Review: Open Innovation & Technology Transfer
[11/6/2009]
There has been a shift in business innovation. Leaving behind a once internalized process, companies are becoming more resourceful and sustainable by collaborating with external sources for R&D, a practice known as "open innovation." We take a look at the evolution of open innovation along with considerations for entering into an open innovation agreement.
(FULL STORY)
Layaway for the Holidays: Should You Sign On? (In the News)
[11/5/2009]
Smart Money quotes Dr. James Roberts, professor of marketing at Baylor. -- CASH-STRAPPED SHOPPERS may steer clear of the "buy now, pay later" of credit cards this holiday season.Roughly 20% of consumers haven't decided how they'll pay for purchases this holiday season, reports financial provider USAA.
(FULL STORY)
Planning, Timing Will Stretch Holiday Cash (In the News)
[11/2/2009]
Poughkeepsie (NY) Journal quotes Dr. Jim Roberts, professor of marketing at Baylor, about credit programs that can trap consumers as they shop for Christmas gifts. -- For consumers grappling with job insecurity and limited credit, it will be especially important to keep holiday spending in hand this year. To avoid making bad choices or buying in a panic two days before Christmas, the key is to start planning now.
(FULL STORY)
Home Sales Dip In Waco And Nationally; Senate Extends Tax Credit (In the News)
[10/29/2009]
Waco Tribune-Herald quotes Baylor economist Tom Kelly about local home sales and construction. -- Sales of new homes nationwide dipped in September, but the Senate took action Wednesday that could make purchasing a home attractive again.
(FULL STORY)
