Marketing
Many Shoppers Go Cash Only (In the News)[11/19/2009]
The Jacksonville Observer quotes Dr. James Roberts, professor of marketing at Baylor, on consumer spending habits for holiday shopping. -- The percentage of consumers who will pay for holiday gifts with cash or debit cards instead of credit cards is expected to rise this year, a trend that could further depress holiday sales.
(FULL STORY)
More Holiday Shoppers May Go Cash Only, No Credit Cards (In the News)
[11/17/2009]
USA TODAY Dr. James Roberts, professor of marketing at Baylor, is quoted about cash vs. credit card use during the holiday shopping season. -- The percentage of consumers who will pay for holiday gifts with cash or debit cards instead of credit cards is expected to rise this year, a trend that could further depress holiday sales.
(FULL STORY)
Uproar Records, Student-Run Independent Record Label, Working on Second CD Release
[11/10/2009]
Uproar Records and Entertainment is much more than just a CD for aspiring Baylor artists. It is a realistic learning experience that actively prepares Baylor students for careers in the music business.
(FULL STORY)
Credit Crunch Has Stores Reviving Layaways (In the News)
[11/8/2009]
The Galveston Daily News quotes Dr. Jim Roberts, professor of marketing at Baylor, about how layaway can be a savvy consumer strategy) With credit harder to come by and consumers short on cash, retailers are dusting off an old-school payment plan to lure shoppers this holiday season -- layaway.
(FULL STORY)
Baylor Business Fellows
[11/6/2009]
He is a premed student in the Honors Program with second majors in Finance and Economics and minors in Biology and Biochemistry. As if that isn't enough to keep him busy, he serves as the vice president of the Baylor Medical Service Organization and Response Team, and is a member of the Future Healthcare Executives graduate organization. He has already completed an internship with M.D. Anderson in Houston, and will be studying in Madrid, Spain, for the fall 2009 semester.
(FULL STORY)
Baylor Sell-Off Competition Will Prepare Students for Sales
[11/6/2009]
Nearly 75 percent of all business school undergraduates will end up in a sales-related job, according to Baylor University marketing professor Charles Fifield. The Baylor Sell-Off Competition Nov. 19, 2009, will provide many of these students a hands-on training experience that prepares them for those sales jobs.
(FULL STORY)
Business Innovation: Beyond Boundaries
[11/6/2009]
The phrase "business innovation" conjures specific types of images for those of us past a certain age. We imagine The Coca-Cola Company's secret recipe locked away in a vault, Google's mind-boggling search algorithms scribbled on a white board or brilliant IBM and P&G scientists tinkering in their research & development (R&D) lairs. Those of us past a certain age need to look again.
(FULL STORY)
Hankamer School of Business: History in the Making
[11/6/2009]
Baylor University's Hankamer School of Business continues the celebration of its 50th anniversary of maintaining international accreditation through the Association to Advance Collegiate Schools of Business (AACSB). AACSB accreditation represents the highest standard of achievement for business schools worldwide.
(FULL STORY)
Lockheed Martin: Why Hire a Baylor Grad?
[11/6/2009]
"Lockheed Martin has a long history of hiring Baylor University graduates for their impressive talent and the core skills they learn that prepare them for professional life. Many of our current employees have pursued graduate studies at Baylor and have found that the school's programs enhance their careers." - Sandra K. Shoemaker, BBA '75, Vice President Enterprise Resource Planning, Lockheed Martin Aeronautics Company
(FULL STORY)
Research in Action: Creating a Culture for Successful Innovation
[11/6/2009]
Dr. Greg Leman, director of University Entrepreneurial Initiatives and the Curtis Hankamer Chair in Entrepreneurship at Baylor, is a big fan of innovation. Among other courses, he teaches the "Initiating and Sustaining Innovation" Entrepreneurship class and serves as director of Baylor's i5 program: Immersion Into International Interdisciplinary Innovation.
(FULL STORY)
