Marketing
Why Peace and Harmony Are Bad for Innovation (In the News)[2/26/2010]
Harvard Business Review quotes Gary R. Carini, associate dean for graduate studies, and Mark G. Dunn, professor of marketing, both at Baylor's Hankamer School of Business, about shocks and surprises, such as those in a down economy or wartime, that often drive significant change in organizations. -- To me, one of the most disturbing images in literature isn't Big Brother's menacing stare or Anna Karenina's body under the train, but what the Parsee did with his cake crumbs.
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New Credit Card Laws Take Effect Today (In the News)
[2/22/2010]
Waco Tribune-Herald article about the pros and cons of the Credit Card Act of 2009 quotes Baylor marketing professor Jim Roberts, a noted researcher on consumer behavior and credit card use. -- A revolution is coming today, and anyone who uses a credit card should know about it. The Credit Card Act of 2009 takes effect today. It will affect the ways Americans qualify for, obtain and use their credit cards.
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What Is In-store Slack? Consumers Often Plan For Unplanned Purchases (In the News)
[2/17/2010]
FirstScience.Com states Baylor marketing professor Kirk L. Wakefield is one of the co-authors of a study on unplanned purchases to be published in the August 2010 Journal of Consumer Research. -- Those unplanned grocery purchases may not be so unplanned after all. According to a new study in the Journal of Consumer Research, shoppers often expect to buy a certain number of unplanned items, and most have a pretty good idea of how much they'll spend on them.
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New Credit Card Rules Going Into Effect (In the News)
[2/12/2010]
KWTX-TV video of Baylor marketing professor Jim Roberts, who researches credit card use, is quoted about new credit card rules. -- Relief could be coming soon for Central Texans dealing with credit card debt. But as Megan Fleetwood reports, changes from a new law in less than two weeks could also bring some very inconvenient limitations.
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Baylor University Students Advance to National Sales Competition
[2/10/2010]
Morgan Purcell and Kristen Scott will represent Baylor University at the 12th Annual National Collegiate Sales Competition (NCSC) at Kennesaw State University in Georgia March 5-8. Will Mays will serve as alternate if Purcell or Scott are unable to compete.
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U.S. Export Promoters Want Smaller Firms To Go Global On A Larger Scale (In the News)
[2/9/2010]
Dallas Morning News quotes Jim Anderson, part-time lecturer in marketing at Baylor. -- From President Barack Obama on down, government export promoters are shouting, "Everyone in the pool!"
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2010 Davidson Award Goes To Baylor Professor for Best Article
[1/28/2010]
Dr. Morris George, professor in Baylor University's Hankamer School of Business, Department of Marketing, received the 2010 Davidson Award for Best Article in the Journal of Retailing 2008.
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Team Official Foresees Success For Pro Soccer In Phila (In the News)
[1/25/2010]
Philadelphia Inquirer quotes Dr. Darryl Lehnus, director of Baylor's Sports Sponsorship and Sales program about the importance of season ticket sales to the long-term success of pro sports teams. -- At the Major League Soccer draft this month, there was a lot of talk about how the expansion Philadelphia Union had sold 9,000 season tickets, and some of the conversation went like this: If those sales - sufficient to fill half the stadium - are the base for crowds of, say, 17,000 a game, then they represent a major accomplishment. If those 9,000 turn out to be most of the people who go to the games, then pro soccer is going to struggle in Philadelphia.
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Hankamer School of Business Welcomes New Career Coach
[1/21/2010]
Baylor University's Hankamer School of Business recently welcomed David Meintrup to the Baylor family as the assistant director of career management for the graduate program.
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New Year's Resolutions Can Protect Assets (In the News)
[1/6/2010]
Zikkir, Dr. James Roberts, professor of marketing and The W.A. Mays Professor of Entrepreneurship at Baylor, advises people to limit credit card use and focus on four savings goals in 2010. -- In addition to that new diet or gym membership, Americans may also want to take a new look at their finances and weatherproof their homes this year, which can save families across the country substantial amounts of money on heating or cooling bills in the long term.
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