Why should I consider a major in Media Business?
Media Business in a joint degree program between the Marketing Department in the Hankamer School of Business and the Film and Digital Media/ Communications Department in the College of Arts and Sciences. Students earn a bachelor of business administration (BBA) degree by taking the Business Core, Marketing (MKT), and Film and Digital Media (FDM) courses.
The curriculum is designed for students who want to develop a skill and understanding of media usage along with a strong business and marketing foundation. This combination would prepare students for careers in media, advertising, branding, and media-related sales. The Media Business major would be excellent in combination with other majors or tracks in the Marketing Department.
|I. BBA Core|
|Complete the BBA Core|
|II. Telecommunications Courses||18 hours|
|FDM 1304 - Visual Literacy: Sight Sound Motion
FDM 2360 - Production Methods
FDM 3320 - Business of Media
FDM 3321 - Media Programming
FDM 4331 - Diffusion of Innovations
|III. Marketing Courses||9 hours|
MKT 3320 - Advertising Procedures
MKT 3325 - Consumer Behavior
MKT 4330 - Marketing Analysis
|24 hours + Core|