Who Should Major Marketing with a specialized track in Non-Profit and Social Enterprise Marketing?
If you have a passion for a cause or mission, studying Non-Profit and Social Enterprise Marketing may be a smart decision.
Non-Profit and Social Enterprise Marketing is a specialized track that will prepare you to lead non-profit organizations and for-profit social enterprise initiatives. Students are challenged to work with local non-profits and large organizations to use their business skills to help find solutions to pressing societal issues.
Graduates from this program finish with a marketing major and the recognition that they are prepared for a career in leadership positions in non-profits and marketing organizations focused on social enterprise.
Non-profit Degree Plan
|I. University/BBA Core||--|
|II. MKT Major Required Courses||6 hours|
|MKT 3325 - Consumer Behavior
MKT 3330 - Marketing Research
|III. Nonprofit Track Required Courses||12 hours|
MKT 3340 - Nonprofit Marketing
MKT 3310 - Professional Selling and Communication
MKT 3320 - Advertising Procedures or
MKT 4340 - Strategic Brand Management
MKT 4398 or MKT 4395 - Directed Studies in Nonprofit or Social Enterprise Marketing or Internship in a Nonprofit Organization
|Core + 18 hours|