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Non-Profit Marketing

Marketing

Who Should Major Marketing with a specialized track in Non-Profit and Social Enterprise Marketing?

If you have a passion for a cause or mission, studying Non-Profit and Social Enterprise Marketing may be a smart decision.

Non-Profit and Social Enterprise Marketing is a specialized track that will prepare you to lead non-profit organizations and for-profit social enterprise initiatives. Students are challenged to work with local non-profits and large organizations to use their business skills to help find solutions to pressing societal issues.

Graduates from this program finish with a marketing major and the recognition that they are prepared for a career in leadership positions in non-profits and marketing organizations focused on social enterprise.

Non-profit Degree Plan

REQUIREMENT HOURS
I. University/BBA Core --
II. MKT Major Required Courses 6 hours
MKT 3325 - Consumer Behavior
MKT 3330 - Marketing Research
III. Nonprofit Track Required Courses 12 hours
MKT 3340 - Nonprofit Marketing
MKT 3310 - Professional Selling and Communication
MKT 3320 - Advertising Procedures or
MKT 4340 - Strategic Brand Management
MKT 4398 or MKT 4395 - Directed Studies in Nonprofit or Social Enterprise Marketing or Internship in a Nonprofit Organization
Core + 18 hours
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