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Programs & Course Info


The Baylor Marketing department offers a variety of learning opportunities each tailored to meet specific career goals. Within Marketing you can choose from six different major options, as well as the option to minor in Non-Profit Studies for non-business students.

  • Marketing

    This is our core Marketing Major. Choosing this option allows you to narrow your studies to your desired career goals in Marketing. You can combine courses from areas such as Marketing, Advertising, Consumer Behavior, or Professional Selling to become a generalist in Marketing Management. In addition to the core marketing major is the option to combine the major with one of two tracks, allowing for an emphasis on a specific topic.
  • Brand Engagement and Promotion (BEaP)

    Brand Engagement and Promotion (BEaP) is a specialized track that works alongside the marketing major to prepare you to research, analyze, and then integrate communication strategies for brands to use to engage customers at key passion points.
  • Non-Profit Marketing

    Non-Profit Marketing is the second specialized track option within the marketing major, and is designed to prepare you to lead non-profit organizations and for-profit social enterprise initiatives. Students are challenged to work with local non-profits and large multinational organizations to use their business skills to help find solutions to pressing societal issues.
  • Professional Selling

    Professional Selling is a major offered within the Marketing Department that will equip you with core skills involved in selling, managing and growing long-term customer relationships. Additional focus is placed on sales force management and leadership, negotiating and strategic decision-making.
  • Sports Sponsorship and Sales

    Sports Sponsorship and Sales (S3) is a major offered within the Marketing Department that will train you in the fundamentals of selling as it relates to professional and collegiate athletic programs. The major focuses on teaching you to develop relationships based on listening, trust, mutual respect and the well being of clients and customers.
  • Media Business

    Media Business is a major offered in partnership between Marketing and Film and Digital Media that will develop your skills and understanding of media usage along with a strong business and marketing foundation.
  • Nonprofit Marketing Minor

    The Non-Profit Marketing Minor is program is designed specifically for non-business students who wish to give themselves a foundation in nonprofit leadership.
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