Brand Engagement & Promotion Courses
Students begin these courses after admission into the Hankamer School of Business and admission into the Brand Engagement and Promotion track in marketing.
|MKT||3320||Principles of Advertising||Spring|
|MKT||4340||Strategic Brand Management||Fall|
|MKT||4330||Marketing Analysis||Fall or Spring|
|MKT||4395||Agency/Brand/Media Internship||Summer Jr|
|MKT||4342||Event & Venue Marketing||Fall or Spring|
What do students do in these courses?
In Consumer Behavior, you learn about the making, managing, and measurement (3M) of brand fans. In Advertising Principles, the fundamentals of account planning & online marketing are learned and applied with class projects involving a real time campaign working with a brand, agency, and an entertainment property from our advisory board members. In Marketing Research, you gain the tools and analytical skills to develop consumer insights that form the basis for any promotion campaign. The senior level Strategic Brand Management and Promotion Campaign class builds upon training as juniors to plan and execute consumer research and brand strategies for agencies, brands, or media/entertainment companies from our advisory board.
Students are strongly recommended to (A) complete an internship (MKT 4395) with one of our advisory board members (or other suitable agency, brand, or media/entertainment company) and (B) complete Event & Venue Marketing (MKT 4342). The latter course, in conjunction with the Uproar Club, manages Uproar Records and an Uproar Headliner Concert on campus. Together with the course projects, the internship and the experience managing artists, events, and concerts provide the impressive portfolio necessary to break into this industry.