Marketing
BaylorBusiness
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Marlys Mason

Marlys Mason is Assistant Professor of Marketing in the College of Business Administration at Oklahoma State University. She received her Ph.D. in Marketing from the University of Utah.

Her current research interests investigate consumer perceptions and reactions to messages conveying risks in environments where a shift in public policy has stimulated new types or quantities of information. In this context, she explores the role that motivation and underlying attitudes play in creating diverse, and sometimes unintended, reactions that may result in negative distributional effects for some consumer segments.

Her research has been published in the Journal of Public Policy & Marketing, Academy of Marketing Science Review, Advances in Consumer Research, Advances in Health Care Research, and Academy of Marketing Science Conference Proceedings.

Track Chair Details
Baylor University